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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 108

Article: Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions
Authors: by Jinpeng Wen, Xiaohua Li and Hongxing Han
Link: https://www.mdpi.com/0718-1876/20/2/108

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