Yang, X.; Su, X.; Lin, J.; Liu, J.; Miao, M.; Jiang, Y.
How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors. J. Theor. Appl. Electron. Commer. Res. 2024, 19, 3520-3546.
https://doi.org/10.3390/jtaer19040171
AMA Style
Yang X, Su X, Lin J, Liu J, Miao M, Jiang Y.
How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors. Journal of Theoretical and Applied Electronic Commerce Research. 2024; 19(4):3520-3546.
https://doi.org/10.3390/jtaer19040171
Chicago/Turabian Style
Yang, Xiaoxi, Xinyi Su, Jing Lin, Jiaqi Liu, Miao Miao, and Yushi Jiang.
2024. "How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors" Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4: 3520-3546.
https://doi.org/10.3390/jtaer19040171
APA Style
Yang, X., Su, X., Lin, J., Liu, J., Miao, M., & Jiang, Y.
(2024). How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3520-3546.
https://doi.org/10.3390/jtaer19040171
