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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 19Number: 123
Article: Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection
  • Authors:
  • Jing Yu1,
  • Yufei Ren2,* and
  • Chi Zhou1
Link: https://www.mdpi.com/0718-1876/19/4/123

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