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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 123

Article: Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection
Authors: by Jing Yu, Yufei Ren and Chi Zhou
Link: https://www.mdpi.com/0718-1876/19/4/123

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