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Volume 16
Issue 2
10.4067/S0718-18762021000200101
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Editorial

Editorial: Segmenting the Future of E-Commerce, One Step at a Time

by
María Teresa Ballestar
ESIC Business & Marketing School, Madrid, Spain
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), I-III; https://doi.org/10.4067/S0718-18762021000200101
Submission received: 21 August 2019 / Revised: 8 May 2020 / Accepted: 4 June 2020 / Published: 28 October 2020
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Note: In lieu of an abstract, this is an excerpt from the first page.

Currently, customer segmentation is one of the most relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for each cluster rather than generic, one size fits all strategies that are no longer valid[...]

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MDPI and ACS Style

Ballestar, M.T. Editorial: Segmenting the Future of E-Commerce, One Step at a Time. J. Theor. Appl. Electron. Commer. Res. 2021, 16, I-III. https://doi.org/10.4067/S0718-18762021000200101

AMA Style

Ballestar MT. Editorial: Segmenting the Future of E-Commerce, One Step at a Time. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(2):I-III. https://doi.org/10.4067/S0718-18762021000200101

Chicago/Turabian Style

Ballestar, María Teresa. 2021. "Editorial: Segmenting the Future of E-Commerce, One Step at a Time" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 2: I-III. https://doi.org/10.4067/S0718-18762021000200101

APA Style

Ballestar, M. T. (2021). Editorial: Segmenting the Future of E-Commerce, One Step at a Time. Journal of Theoretical and Applied Electronic Commerce Research, 16(2), I-III. https://doi.org/10.4067/S0718-18762021000200101

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