Editorial: Segmenting the Future of E-Commerce, One Step at a Time
ESIC Business & Marketing School, Madrid, Spain
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), I-III; https://doi.org/10.4067/S0718-18762021000200101
Submission received: 21 August 2019
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Revised: 8 May 2020
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Accepted: 4 June 2020
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Published: 28 October 2020
Excerpt
Note: In lieu of an abstract, this is an excerpt from the first page.
Currently, customer segmentation is one of the most relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for each cluster rather than generic, one size fits all strategies that are no longer valid[...]
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MDPI and ACS Style
Ballestar, M.T. Editorial: Segmenting the Future of E-Commerce, One Step at a Time. J. Theor. Appl. Electron. Commer. Res. 2021, 16, I-III. https://doi.org/10.4067/S0718-18762021000200101
AMA Style
Ballestar MT. Editorial: Segmenting the Future of E-Commerce, One Step at a Time. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(2):I-III. https://doi.org/10.4067/S0718-18762021000200101
Chicago/Turabian StyleBallestar, María Teresa. 2021. "Editorial: Segmenting the Future of E-Commerce, One Step at a Time" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 2: I-III. https://doi.org/10.4067/S0718-18762021000200101
