Search Results (22)

With the growing integration of AR/VR/Metaverse technologies across luxury brands, advertising has shifted to providing consumers with a personalised experience in which they can engage with brands via digital avatars. Given the considerable success of Metaverse advertising, it is apparent that organisations need to reinvent their advertising strategies to enhance consumer experience and brand engagement over digital platforms. However, this reinvention would require organisations to develop an advertising strategy that creates a coherent brand experience for consumers and provides them with an immersive brand experience on Metaverse platforms. As a result, this study undertakes a bibliometric approach to provide a comprehensive understanding of how integrating Metaverse platforms with advertising strategies can enhance brand engagement among consumers. More precisely, a keyword search strategy is formulated, and a multi-database search is performed across key databases, including Scopus, EBSCOhost, and ProQuest. In doing so, results from Scopus databases are visualised through network and overlay visualisation maps to understand how key themes/knowledge structures are associated with Metaverse advertising and brand engagement. Besides this, the study also showcases the key theoretical perspectives (i.e., psychological perspectives, value-based perspectives, technology/innovation perspectives, and social interaction perspectives) across these studies to understand how brands have well-infused Metaverse advertising to enhance brand engagement among consumers. Lastly, the study also provides a deeper understanding of the key challenges that are associated with the widespread implementation of Metaverse advertising. Full article

Multimodal assignments can improve student engagement, offer different paths for meaning-making or accessing information, and shift top-down power structures often inherent in traditional classrooms. However, despite the growing interest in including multimodal assignments in courses, many instructors still struggle with how to assess them and may continue to value print-based modes. This qualitative study, framed through social semiotics, aimed to explore why instructors in higher education include multimodal assignments and their corresponding assessments in their teaching and how they design and implement the assessments. Based on the analysis of focus group data, findings indicate that although there is a shared purpose of creating multimodal assignments and assessments to reinvent instructional practices to be more inclusive and equitable, instructors operate in the continuous process of rethinking and refining of what counts as “good” multimodal assessment. Furthermore, the implications for professional development programs emphasizing equity-centered pedagogies are discussed. Full article

Background: Performance-enhancing drug (PED) use has become increasingly prevalent among adolescents and emerging adults, not solely for athletic advantage but as a psychological and sociocultural coping mechanism. In Türkiye, where Westernized body ideals intersect with traditional values, the emotional and symbolic meanings of PED use among youth remain underexplored. Methods: This qualitative study employed semi-structured interviews and reflexive thematic analysis to examine the subjective experiences of 26 Turkish adolescents and emerging adults (19 males, 7 females; ages 16–22) in Istanbul who reported non-medical use of steroids or other PEDs. Participants were recruited through snowball sampling in gym-adjacent communities across six urban districts. Interviews were conducted online, recorded, transcribed, and analyzed to identify emergent psychological themes. Results: Six interconnected themes were identified: (1) body-based insecurity and the fantasy of reinvention; (2) emotional regulation through bodily control; (3) secrecy as autonomy; (4) compulsive enhancement and dissatisfaction; (5) psychological dependency and regret; and (6) PED use as agency and protest. While male and female participants differed in aesthetic goals and social narratives, both groups framed PED use as a means of identity construction, emotional survival, and social validation. Participants did not perceive themselves as deviant but as strategic actors navigating a performance-driven culture. Conclusions: PED use among youth in urban Türkiye emerges as a psychologically embedded coping mechanism rooted in emotional regulation, self-concept, and perceived control. Rather than a deviant behavior, it reflects an adaptive but precarious strategy for managing insecurity and achieving recognition during a critical developmental stage. Full article

At a time marked by a transition in winegrowing methods, the decision to employ biodynamic viticulture, and its holistic approach, is a choice made by many technicians in the French wine industry. Nevertheless, this practice is perceived very differently among industry members. Some frequently debate its foundations and tangible benefits, while others question the value of scientific research conducted on its methods. The representations motivating the decision to pursue biodynamic practices remain unclear. Thirty members of the industry were interviewed about their opinions and knowledge on biodynamics through semi-structured interviews. A textual analysis of their responses, using Alceste software (Image Ltd., Toulouse, France, version 2018), revealed four key representations of this growing method within the industry. Some practitioners believe that biodynamic preparations may have a material effect on plant behaviour and that the effects of biodynamic viticulture on the final quality of wine should be studied more closely. Others suggest that the anthroposophical foundations of the method should be set aside to allow for its reinvention in a forward-looking manner. Lastly, experimental methods and peer-exchanges are considered essential to understanding the effects of this cultivation method in specific contexts and terroirs. These different viewpoints should be integrated to develop innovative and interesting applications for biodynamic farming methods. Full article

AI technology is reshaping the knowledge ecosystem, bringing both challenges and opportunities to libraries. This article examines the transformation of librarians from “knowledge guardians” to “intelligent collaborators.” It discusses the professional challenges and practical dilemmas introduced by AI through the lenses of value reorientation and paradigm shift. The paper argues that librarians should actively adopt new technologies, engage in ongoing learning, and develop more resilient knowledge service systems, while also identifying their key roles and potential pathways for transformation within smart library frameworks. Full article

In real-world decision-making situations, experts often rely on subjective and imprecise judgments, frequently expressed using linguistic terms. While fuzzy logic offers a valuable tool to capture and process such uncertainty, traditional methods often convert fuzzy inputs into crisp values too early in the process. This premature defuzzification can result in significant loss of information and reduced interpretability. To address this issue, the present study introduces an enhanced fuzzy TOPSIS model that utilizes expected interval representations instead of early crisp transformation. This approach allows the original fuzzy data to be preserved throughout the analysis, leading to more transparent, realistic, and informative decision outcomes. The practical application of the proposed method is demonstrated through a supplier selection case study, which illustrates the model’s capability to handle real-world, complex, and qualitative decision environments. By explicitly linking the method to this domain, the study provides a concrete anchor for practitioners and decision-makers seeking transparent and robust evaluation tools. Full article

Digital transformation (DT) has become a critical focus in both academia and industry. However, its rapid evolution complicates our understanding of its core concepts and developmental patterns. Understanding the development path of DT is crucial for both scholars and practitioners because it provides a structured view of how the field has progressed over time. This study employs main path analysis (MPA), a citation-based scientometric method, to systematically review and trace the intellectual trajectory of DT research over the past 30 years. Drawing on 1790 academic articles from the Web of Science database, the study identifies key influential works and maps the primary citation paths that shape the field. The analysis reveals three major developmental phases of DT research—engagement, enablement, and enhancement—each characterized by distinct thematic and conceptual shifts. Furthermore, five emerging research trends are uncovered: reinventing digital innovation affordance, value-creation paths of DT, synergistic DT with business and management practices, disciplinary boundaries of DT, and digital leadership. Understanding the intellectual trajectory and emerging trends of DT helps practitioners anticipate technological shifts and align transformation efforts, guiding decision-makers in effectively managing their DT processes. Also, these findings provide a structured framework for understanding the evolution of DT and offer valuable directions for future research in information systems and digital innovation. Full article

Background/Objectives: This paper introduces a pedagogically grounded framework for transforming canonical literary texts in primary education through generative AI. Guided by multiliteracies theory, Vygotskian pedagogy, and epistemic justice, the system aims to enhance interpretive literacy, developmental alignment, and cultural responsiveness among learners aged 7–12. Methods: The proposed system enables educators to perform age-specific text simplification, visual re-narration, lexical reinvention, and multilingual augmentation through a suite of modular tools. Central to the design is the Ethical–Pedagogical Validation Layer (EPVL), a GPT-powered auditing module that evaluates AI-generated content across four normative dimensions: developmental appropriateness, cultural sensitivity, semantic fidelity, and ethical transparency. Results: The framework was fully implemented and piloted with primary educators (N = 8). The pilot demonstrated high usability, curricular alignment, and perceived value for classroom application. Unlike commercial Large Language Models (LLMs), the system requires no prompt engineering and supports editable, policy-aligned controls for normative localization. Conclusions: By embedding ethical evaluation within the generative loop, the framework fosters calibrated trust in human–AI collaboration and mitigates cultural stereotyping and ideological distortion. It advances a scalable, inclusive model for educator-centered AI integration, offering a new pathway for explainable and developmentally appropriate AI use in literary education. Full article

Blue-and-white porcelain, as a representative of traditional Chinese craftsmanship, embodies rich cultural genes and possesses significant research value. Against the backdrop of the generative AI era, this study aims to optimize the creative processes of blue-and-white porcelain to enhance the efficiency and accuracy of complex artistic innovations. Traditional methods of crafting blue-and-white porcelain encounter challenges in accurately and efficiently constructing intricate patterns. This research employs grounded theory in conjunction with the KANO-AHP hybrid model to classify and quantify the core esthetic features of blue-and-white porcelain, thereby establishing a multidimensional esthetic feature library of its patterns. Subsequently, leveraging the Stable Diffusion platform and utilizing Low-Rank Adaptation (LoRA) technology, a generative artificial intelligence (AIGC)-assisted workflow was proposed, capable of accurately restoring and innovating blue-and-white porcelain patterns. This workflow enhances the efficiency and precision of pattern innovation while maintaining consistency with the original artistic style. Finally, by integrating principles of sustainable design, this study explores new pathways for digital innovation in blue-and-white porcelain design, offering viable solutions for the contemporary reinvention of traditional crafts. The results indicate that AIGC technology effectively facilitates the integration of traditional and modern design approaches. It not only empowers the inheritance and continuation of the cultural genes of blue-and-white porcelain but also introduces new ideas and possibilities for the sustainable development of traditional craftsmanship. Full article

The Circular Economy emerges as an alternative to reinvent the linear production model (take–make–waste), focusing on reintegrating waste into the production cycle, and aiming to minimize both environmental disposal and the unrestrained extraction of raw materials. In this context, the concept of Blue Economy arises, an approach centered on preserving and valorizing marine and coastal resources. This article aims to develop a model for the circuit of bivalve shells, emphasizing the transformation of the residues into new products and identifying how these processes affect sociocultural, economic, and environmental dimensions. The methodology involved the surveying of local stakeholders directly involved in bivalve production and consumption to identify the relationship of these stakeholders with the production, marketing, and disposal of bivalves. It is concluded that biowaste has potential, and there is interest among local stakeholders in reusing it, but a lack of knowledge and connection among stakeholders ultimately leads to the devaluation of the product. The circuit of bivalves is necessary to identify value, propose correct collection, and stimulate interest in their reuse, both by other industries and by the aquaculture industry itself. Exploring the potential for reusing bivalves and mitigating their waste, as well as preventing improper disposal, could drive the development of the Blue Circular Economy in coastal regions. Full article

In an era of rapidly advancing lighting technology and evolving public library roles, this study introduces a groundbreaking strategy for human-centric and integrative lighting asset management. Embracing both visual and non-visual effects, “integrative lighting” aims to enhance users’ physiological and psychological well-being. Despite technological progress, notably with LEDs, current asset management often lags, relying on reactionary measures rather than proactive strategies. As public libraries transform into dynamic learning hubs, the significance of indoor lighting, impacting both physical health and holistic well-being, cannot be understated. Yet, many existing solutions are based on controlled lab tests, bypassing the diverse real-world needs of public libraries. Aiming to explore and develop human-centric and integrative lighting asset management strategies to optimize lighting environments in public libraries, this research offers a cohesive approach encompassing context identification, a management framework, and a maturity assessment model. Additionally, this study highlights the synergy between the role of the lighting asset manager, ISO 55000 principles, and these foundational strategies. This holistic approach not only reinvents lighting in public libraries but also aligns it with the broader Sustainable Development Goals (SDGs), advocating for light as a conduit of comprehensive human betterment. The current study is primarily qualitative in nature. While this study is based on public libraries in Nordic countries, the implications and findings can be of interest and value to a broader international audience. Full article

This article explores the implementation of Connected Art Practice in diverse learning environments, serving as an immersive entry point for students and researchers to develop collaborative transdisciplinary skills. This innovative approach integrates audio, educational, and sustainability research, employing sound-interaction methods applied to tangible objects. Participants engage in exploring the interplay between objects representing interests or values, fostering the creation of a visual and linguistic network of interconnectedness. Inspired by artistic research, particularly Dérive, the practice provides experiences of connectedness to others and the environment, intertwined with reflections and discussions that foster a community of inquiry. This community collaboratively designs shared practices or projects, encouraging a holistic approach to transformative learning, addressing heterogeneity, complexity, authenticity, critical awareness, and emotional connectedness. All three case studies utilized qualitative analysis in artistic and academic settings. Datasets were collected in case study two from group discussion, participant observation, press releases and documentary photographs. In case studies one and three, audio–visual recordings, participant observation, field notes, and photo-documentation were collected. This study demonstrates that “Connected Art Practice” enhances competences in artistic expression, communication, and collaboration across disciplinary, social, and cultural boundaries. Specifically, it contributes to creative reinvention, personal sharing, self-reflection, and the capacity to co-design diverse projects. The paper concludes by discussing findings and pointing out the essential qualities of Connected Art, providing insights and resources for educational and research institutions seeking to foster transdisciplinary engagement and transformative learning in their curricular activities. Full article

This research highlights how cloud platform as a service technologies host extended reality technologies and convergent technologies in integrated solutions. It was only around 2019 that scholarly literature conceptualized the role of extended reality, that is, augmented reality, virtual reality, and mixed reality, in the marketing function. This article is a multiple case study on the leading eleven platform as a service vendors. They provide the programming technology required to host software as a service in the cloud, making the software available from everywhere. Of the eleven cases, 10% integrate technologies in solutions. Research results show that extended reality technologies reinvent digital marketing; as part of this, they shape the customer delivery model in terms of customer value proposition; favor the choice of customer channel (the omnichannel); possibly lead to new customer relationships, such as cocreation; and reach global mass customers. Extended reality in the delivery model is complemented by other technologies in the operating model. These combinations provide the foundations of the business models, which are either network or platform business models. This study identifies a number of solutions enabled by extended reality, which have an integrated goal in the form of customer value contribution and are to be studied in further articles. Full article

An increasing number of old communities are experiencing deterioration in their living environments, which negatively affects the sustainability of the urban environment. Many cities have tried to solve the above problems through reconstruction or micro-renovation, but the result is unsatisfactory. Social change has led to a shift in the meaning of community, so the space transformation of the old community cannot be carried out simply by increasing the function and beautifying the environment. To achieve sustainable development of the old community, we should recreate the contemporary meaning of the old community. This paper aims to innovate urban design approaches and promote sustainable urban development in its environmental, ecological, and cultural dimensions through the reinvention of vitality and contemporary values of built community spaces. Based on the theory of meaning change, this paper constructs a conceptual framework for the reinvention of space in the old community. In the case study of a block in Rongxiang, Wuxi, we verify the framework’s effectiveness and build spaces more in line with people’s lifestyles in the new era. Based on the study, we conclude that meaning change is the key to achieving sustainable development of old community spaces. The framework can provide a new reference for solving the social problems of aging urban space and achieving sustainable development of the urban environment. Full article

Value management (VM) and its integration in the whole life cycle (WLC) have become huge concepts for construction projects to provide additional value of an asset for the end user or client. However, the role of VM and its integration as part of the WLC in a construction project remain reactive, and highly impacted by nature of the project, and this has become more challenging with the epidemic impact of COVID-19. This research aims to investigate the mechanisms that delivers value management as part of the “re-invent” strategy proposed by the Construction Leadership Council in the UK government to improve WLC for buildings. In addition to existing secondary data from the literature, primary data were attained using a focus group with six quantity surveyors from different cost consultancies in the UK to gather qualitative evidence using their experiences, perceptions, and key challenges they face when integrating VM. Findings revealed that value management is primarily being used as a cost-cutting tool, the majority of quantity surveyors lack knowledge of what it encompasses, hence the industry needs a more proactive strategy towards it. Analysis revealed that value management is primarily implemented as a cost-cutting solution, key stakeholders (e.g., facility managers) need to be integrated, and there is no standardised process to incorporate value management in projects. The study proposes a four-dimensional (governance and policies, sustainability, industry’s best practice, and innovation and technology) strategy to facilitate more holistic considerations of value management post COVID-19. Future work looks into evaluating the strategy proposed while acknowledging different procurement routes. Full article