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Search Results (1,669)

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Keywords = trust relationship

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17 pages, 451 KiB  
Article
Which Standards to Follow? The Plurality of Conventions of French Principals Within the School Organization
by Romuald Normand
Educ. Sci. 2025, 15(8), 998; https://doi.org/10.3390/educsci15080998 (registering DOI) - 5 Aug 2025
Abstract
This study examines the moral agency of French secondary school headteachers through the lens of the theory of conventions. Using qualitative data from interviews with fifteen headteachers involved in professional development, this study explores how these leaders justify their practices within a centralized, [...] Read more.
This study examines the moral agency of French secondary school headteachers through the lens of the theory of conventions. Using qualitative data from interviews with fifteen headteachers involved in professional development, this study explores how these leaders justify their practices within a centralized, bureaucratic, and hierarchical education system. It identifies a variety of conventions—civic, domestic, industrial, project, market, inspired, and fame—that headteachers draw on to navigate institutional constraints, manage professional relationships, and foster pedagogical and organizational change. Particular attention is given to how civic and domestic conventions shape leadership discourse and practices, especially regarding trust building, decision making, and reform implementation. We also compare the French context with international examples from the International Successful School Principalship Project (ISSPP), focusing on Nordic countries, where leadership emphasizes democratic participation, professional trust, and shared responsibility. This study underscores the uniqueness of the French leadership model, which resists managerial and market logics while remaining rooted in republican and egalitarian ideals. It concludes by advocating for a more context-aware, ethically grounded, and dialogical approach to school leadership. Full article
21 pages, 2746 KiB  
Article
The Social Side of Internet of Things: Introducing Trust-Augmented Social Strengths for IoT Service Composition
by Jooik Jung and Ihnsik Weon
Sensors 2025, 25(15), 4794; https://doi.org/10.3390/s25154794 - 4 Aug 2025
Abstract
The integration of Internet of Things (IoT) systems with social networking concepts has opened new business and social opportunities, particularly by allowing smart objects to autonomously establish social relationships with each other and exchange information. However, these relations must be properly quantified and [...] Read more.
The integration of Internet of Things (IoT) systems with social networking concepts has opened new business and social opportunities, particularly by allowing smart objects to autonomously establish social relationships with each other and exchange information. However, these relations must be properly quantified and integrated with trust in order to proliferate the provisioning of IoT composite services. Therefore, this proposed work focuses on quantitatively computing social strength and trust among smart objects in IoT for the purpose of aiding efficient service composition with reasonable accuracy. In particular, we propose a trust-augmented social strength (TASS) management protocol that can cope with the heterogeneity of IoT and demonstrate high scalability and resiliency against various malicious attacks. Afterward, we show how the TASS measurements can be applied to service planning in IoT service composition. Based on the experimental results, we conclude that the proposed protocol is, in fact, capable of exhibiting the above-mentioned characteristics in real-world settings. Full article
(This article belongs to the Section Internet of Things)
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24 pages, 3139 KiB  
Review
Social, Economic and Ecological Drivers of Tuberculosis Disparities in Bangladesh: Implications for Health Equity and Sustainable Development Policy
by Ishaan Rahman and Chris Willott
Challenges 2025, 16(3), 37; https://doi.org/10.3390/challe16030037 - 4 Aug 2025
Abstract
Tuberculosis (TB) remains a leading cause of death in Bangladesh, disproportionately affecting low socio-economic status (SES) populations. This review, guided by the WHO Social Determinants of Health framework and Rockefeller-Lancet Planetary Health Report, examined how social, economic, and ecological factors link SES to [...] Read more.
Tuberculosis (TB) remains a leading cause of death in Bangladesh, disproportionately affecting low socio-economic status (SES) populations. This review, guided by the WHO Social Determinants of Health framework and Rockefeller-Lancet Planetary Health Report, examined how social, economic, and ecological factors link SES to TB burden. The first literature search identified 28 articles focused on SES-TB relationships in Bangladesh. A second search through snowballing and conceptual mapping yielded 55 more papers of diverse source types and disciplines. Low-SES groups face elevated TB risk due to smoking, biomass fuel use, malnutrition, limited education, stigma, financial barriers, and hazardous housing or workplaces. These factors delay care-seeking, worsen outcomes, and fuel transmission, especially among women. High-SES groups more often face comorbidities like diabetes, which increase TB risk. Broader contextual drivers include urbanisation, weak labour protections, cultural norms, and poor governance. Recommendations include housing and labour reform, gender parity in education, and integrating private providers into TB programmes. These align with the WHO End TB Strategy, UN SDGs and Planetary Health Quadruple Aims, which expand the traditional Triple Aim for health system design by integrating environmental sustainability alongside improved patient outcomes, population health, and cost efficiency. Future research should explore trust in frontline workers, reasons for consulting informal carers, links between makeshift housing and TB, and integrating ecological determinants into existing frameworks. Full article
(This article belongs to the Section Human Health and Well-Being)
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34 pages, 434 KiB  
Article
Mobile Banking Adoption: A Multi-Factorial Study on Social Influence, Compatibility, Digital Self-Efficacy, and Perceived Cost Among Generation Z Consumers in the United States
by Santosh Reddy Addula
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 192; https://doi.org/10.3390/jtaer20030192 - 1 Aug 2025
Viewed by 243
Abstract
The introduction of mobile banking is essential in today’s financial sector, where technological innovation plays a critical role. To remain competitive in the current market, businesses must analyze client attitudes and perspectives, as these influence long-term demand and overall profitability. While previous studies [...] Read more.
The introduction of mobile banking is essential in today’s financial sector, where technological innovation plays a critical role. To remain competitive in the current market, businesses must analyze client attitudes and perspectives, as these influence long-term demand and overall profitability. While previous studies have explored general adoption behaviors, limited research has examined how individual factors such as social influence, lifestyle compatibility, financial technology self-efficacy, and perceived usage cost affect mobile banking adoption among specific generational cohorts. This study addresses that gap by offering insights into these variables, contributing to the growing literature on mobile banking adoption, and presenting actionable recommendations for financial institutions targeting younger market segments. Using a structured questionnaire survey, data were collected from both users and non-users of mobile banking among the Gen Z population in the United States. The regression model significantly predicts mobile banking adoption, with an intercept of 0.548 (p < 0.001). Among the independent variables, perceived cost of usage has the strongest positive effect on adoption (B=0.857, β=0.722, p < 0.001), suggesting that adoption increases when mobile banking is perceived as more affordable. Social influence also has a significant positive impact (B=0.642, β=0.643, p < 0.001), indicating that peer influence is a central driver of adoption decisions. However, self-efficacy shows a significant negative relationship (B=0.343, β=0.339, p < 0.001), and lifestyle compatibility was found to be statistically insignificant (p=0.615). These findings suggest that reducing perceived costs, through lower fees, data bundling, or clearer communication about affordability, can directly enhance adoption among Gen Z consumers. Furthermore, leveraging peer influence via referral rewards, Partnerships with influencers, and in-app social features can increase user adoption. Since digital self-efficacy presents a barrier for some, banks should prioritize simplifying user interfaces and offering guided assistance, such as tutorials or chat-based support. Future research may employ longitudinal designs or analyze real-life transaction data for a more objective understanding of behavior. Additional variables like trust, perceived risk, and regulatory policies, not included in this study, should be integrated into future models to offer a more comprehensive analysis. Full article
23 pages, 798 KiB  
Article
Aligning with SDGs in Construction: The Foreman as a Key Lever for Reducing Worker Risk-Taking
by Jing Feng, Kongling Liu and Qinge Wang
Sustainability 2025, 17(15), 7000; https://doi.org/10.3390/su17157000 - 1 Aug 2025
Viewed by 168
Abstract
Improving occupational health and safety (OHS) in the construction industry can contribute to the advancement of the Sustainable Development Goals (SDGs), particularly Goals 3 (Good Health and Well-being) and 8 (Decent Work and Economic Growth). Yet, workers’ risk-taking behaviors (RTBs) remain a persistent [...] Read more.
Improving occupational health and safety (OHS) in the construction industry can contribute to the advancement of the Sustainable Development Goals (SDGs), particularly Goals 3 (Good Health and Well-being) and 8 (Decent Work and Economic Growth). Yet, workers’ risk-taking behaviors (RTBs) remain a persistent challenge. Drawing on Social Cognitive Theory and Social Information Processing Theory, this study develops and tests a social influence model to examine how foremen’s safety attitudes (SAs) shape workers’ RTBs. Drawing on survey data from 301 construction workers in China, structural equation modeling reveals that foremen’s SAs significantly and negatively predict workers’ RTBs. However, the three dimensions of SAs—cognitive, affective, and behavioral—exert their influence through different pathways. Risk perception (RP) plays a key mediating role, particularly for the cognitive and behavioral dimensions. Furthermore, interpersonal trust (IPT) functions as a significant moderator in some of these relationships. By identifying the micro-social pathways that link foremen’s attitudes to workers’ safety behaviors, this study offers a testable theoretical framework for implementing the Sustainable Development Goals (particularly Goals 3 and 8) at the frontline workplace level. The findings provide empirical support for organizations to move beyond rule-based management and instead build more resilient OHS governance systems by systematically cultivating the multidimensional attitudes of frontline leaders. Full article
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24 pages, 771 KiB  
Article
Parental Involvement in Youth Sports: A Phenomenological Analysis of the Coach–Athlete–Parent Relationship
by Kallirroi Ntalachani, Aspasia Dania, Konstantinos Karteroliotis and Nektarios Stavrou
Youth 2025, 5(3), 81; https://doi.org/10.3390/youth5030081 (registering DOI) - 1 Aug 2025
Viewed by 153
Abstract
Participation in organized sport is widely encouraged for youth development, yet positive outcomes are not guaranteed. Parents play a pivotal role in shaping young athletes’ experiences, requiring emotional support, interpersonal skills, and self-regulation. This study examines the meanings parents attribute to their children’s [...] Read more.
Participation in organized sport is widely encouraged for youth development, yet positive outcomes are not guaranteed. Parents play a pivotal role in shaping young athletes’ experiences, requiring emotional support, interpersonal skills, and self-regulation. This study examines the meanings parents attribute to their children’s sports participation and how young athletes construct their experiences under parental and coaching influences. An interpretive phenomenological methodology involved semi-structured interviews with coaches, focus groups with parents, and open-ended questionnaires to young athletes. Seventeen players (M = 11.2 years, SD = 0.59), nineteen parents (M = 47.6 years, SD = 3.61), and two coaches from the same football club volunteered to participate in the study. Participants were selected through purposive sampling to ensure a homogeneous experience. The findings reveal that parental involvement balances support and pressure, while trust-building between parents and coaches significantly impacts the athletes’ experiences. The evolving role of technology and the importance of social dynamics within teams also emerged as critical factors. Intrinsic motivation, fostering emotional bonding through the sport, and adopting a developmental rather than purely competitive framework were emphasized factors identified as supporting positive youth sport experiences. These findings offer insights into how interconnected relationships among parents, coaches, and athletes influence children’s sports engagement and development. Full article
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23 pages, 5773 KiB  
Article
Climate Activism in Our Part of The World and Methodological Insights on How to Study It
by Rezvaneh Erfani
Youth 2025, 5(3), 80; https://doi.org/10.3390/youth5030080 (registering DOI) - 1 Aug 2025
Viewed by 105
Abstract
This paper presents an ethnographically informed analysis of research in Cairo and Sharm El-Sheikh (Egypt) surrounding the 2022 United Nations Framework Convention on Climate Change (UNFCCC) Conference of Parties (COP27) summit. I discuss the geopolitics and geopolitical disruptions of researching activism and activist [...] Read more.
This paper presents an ethnographically informed analysis of research in Cairo and Sharm El-Sheikh (Egypt) surrounding the 2022 United Nations Framework Convention on Climate Change (UNFCCC) Conference of Parties (COP27) summit. I discuss the geopolitics and geopolitical disruptions of researching activism and activist lives in politically sensitive environments. As shown here, developing new methodological interventions plays a crucial role in understanding contextual methodological limitations, dealing with logistical challenges, and building authentic relationships with research participants. Here, I introduce counter-interviews as a methodological strategy to build trust and invest in researcher–participant relationships. This article draws on participant observation, conversations with environmental and climate activists and non-activists in Cairo prior to and after COP27 and in Sharm El-Sheikh during the second week of the summit, reflective field notes, and 20 semi-structured interviews conducted online between February and August 2023. Here, I use the term “environmental non-activism” to draw attention to the sensitivity, complexity, and fragility of political or apolitical environmental and climate action in an authoritarian context where any form of collective action is highly monitored, regulated, and sometimes criminalized by the state. The main argument of this paper is that examining interlocking power dynamics that shape and reshape the activist space in relation to the state is a requirement for understanding and researching the complexities and specificities of climate activism and non-activism in authoritarian contexts. Along with this argument, this paper invites climate education researchers to reevaluate what non-movements and non-activists in the Global South offer to their analyses of possible alternatives, socio-political change, and politics of hope (and to the broader field of activism in educational research, where commitment to disruption, refusal, and subversion play a key role. Full article
(This article belongs to the Special Issue Politics of Disruption: Youth Climate Activisms and Education)
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16 pages, 291 KiB  
Article
General and Specific Social Trust as Predictors of Depressive Symptoms: Evidence from Post-Crisis Iceland
by Haukur Freyr Gylfason
World 2025, 6(3), 107; https://doi.org/10.3390/world6030107 - 1 Aug 2025
Viewed by 209
Abstract
Social trust has been linked to the development and severity of depression, but trust is a complex, multidimensional construct. This study examines the extent to which two distinct forms of trust, general trust and specific trust, predict depressive symptoms. Drawing on longitudinal data [...] Read more.
Social trust has been linked to the development and severity of depression, but trust is a complex, multidimensional construct. This study examines the extent to which two distinct forms of trust, general trust and specific trust, predict depressive symptoms. Drawing on longitudinal data from the Directorate of Health’s national surveys conducted in 2007 and 2009, the analysis includes responses from 3211 Icelanders selected through a stratified random sample. Depressive symptoms were assessed using the Depression, Anxiety, and Stress Scale (DASS), while specific trust captured trust in close relationships, and general trust measured broader perceptions of trustworthiness in others. The two forms of trust together explained 7.6% of the variance in depressive symptoms, with specific trust contributing a substantially greater share. Both remained significant predictors after controlling for prior depression and physical health. These findings highlight the protective role of specific trust and suggest that general trust, an indicator of broader social capital, may also help buffer against depression. The results underscore the relevance of trust as a public health resource and support continued research into social determinants of mental health in Iceland. Full article
22 pages, 1968 KiB  
Article
Evaluating the Implementation of Information Technology Audit Systems Within Tax Administration: A Risk Governance Perspective for Enhancing Digital Fiscal Integrity
by Murat Umbet, Daulet Askarov, Kristina Rudžionienė, Česlovas Christauskas and Laura Alikulova
J. Risk Financial Manag. 2025, 18(8), 422; https://doi.org/10.3390/jrfm18080422 - 1 Aug 2025
Viewed by 256
Abstract
This study evaluates the impact of digital systems and IT audit frameworks on tax performance and integrity within tax administrations. Using international data from organizations like the World Bank, OECD (Organisation for Economic Co-operation and Development), and IMF (International Monetary Fund), the research [...] Read more.
This study evaluates the impact of digital systems and IT audit frameworks on tax performance and integrity within tax administrations. Using international data from organizations like the World Bank, OECD (Organisation for Economic Co-operation and Development), and IMF (International Monetary Fund), the research examines the relationship between tax revenue as a percentage of GDP, digital infrastructure, corruption perception, e-government development, and cybersecurity readiness. Quantitative analysis, including correlation, regression, and clustering methods, reveals a strong positive relationship between digital maturity, e-governance, and tax performance. Countries with advanced digital governance systems and robust IT audit frameworks, such as COBIT, tend to show higher tax revenues and lower corruption levels. The study finds that e-government development and anti-corruption measures explain over 40% of the variance in tax performance. Cluster analysis distinguishes between digitally advanced, high-compliance countries and those lagging in IT adoption. The findings suggest that digital transformation strengthens fiscal integrity by automating compliance and reducing human contact, which in turn mitigates bribery risks and enhances fraud detection. The study highlights the need for adopting international best practices to guide the digitalization of tax administrations, improving efficiency, transparency, and trust in public finance. Full article
(This article belongs to the Section Economics and Finance)
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12 pages, 584 KiB  
Article
Spontaneous vs. Strategic Guilt: Guilt Communication in Repairing Trust with Different Severities of Violations
by Binghai Sun, Chuanyu Yang, Yuqi Feng, Shang Jin, Ningmeng Cao and Guoan Yue
Behav. Sci. 2025, 15(8), 1035; https://doi.org/10.3390/bs15081035 - 30 Jul 2025
Viewed by 211
Abstract
Previous research has predominantly focused on the impact of emotions on trust repair, yet has largely neglected how the manner of emotional communication influences this process. Centering on guilt—the emotion most commonly experienced by transgressors following a trust breach—this study examines whether spontaneous [...] Read more.
Previous research has predominantly focused on the impact of emotions on trust repair, yet has largely neglected how the manner of emotional communication influences this process. Centering on guilt—the emotion most commonly experienced by transgressors following a trust breach—this study examines whether spontaneous versus strategic guilt communication exerts differential effects on trust repair, and explores how the severity of the trust violation moderates this relationship. Study 1 compared the trust repair efficacy of spontaneous and strategic guilt communication. Study 2 tested the moderating role of violation severity. Results from Study 1 indicated that spontaneous guilt communication facilitated significantly greater trust repair than strategic communication. Study 2 further revealed that this advantage emerged only when the trust violation was severe. These findings advance theoretical understanding of guilt as a trust repair strategy and offer practical guidance for nurturing and restoring trust in interpersonal contexts, thereby promoting relational harmony. Full article
(This article belongs to the Section Social Psychology)
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27 pages, 406 KiB  
Article
Value Creation Through Environmental, Social, and Governance (ESG) Disclosures
by Amina Hamdouni
J. Risk Financial Manag. 2025, 18(8), 415; https://doi.org/10.3390/jrfm18080415 - 27 Jul 2025
Viewed by 614
Abstract
This study investigates the impact of environmental, social, and governance (ESG) disclosure on value creation in a balanced panel of 100 non-financial Sharia-compliant firms listed on the Saudi Stock Exchange over the period 2014–2023. The analysis employs a combination of econometric techniques, including [...] Read more.
This study investigates the impact of environmental, social, and governance (ESG) disclosure on value creation in a balanced panel of 100 non-financial Sharia-compliant firms listed on the Saudi Stock Exchange over the period 2014–2023. The analysis employs a combination of econometric techniques, including fixed effects models with Driscoll–Kraay standard errors, Pooled Ordinary Least Squares (POLS) with Driscoll–Kraay standard errors and industry and year dummies, and two-step system generalized method of moments (GMM) estimation to address potential endogeneity and omitted variable bias. Value creation is measured using Tobin’s Q (TBQ), Return on Assets (ROA), and Return on Equity (ROE). The models also control for firm-specific variables such as firm size, leverage, asset tangibility, firm age, growth opportunities, and market capitalization. The findings reveal that ESG disclosure has a positive and statistically significant effect on firm value across all three performance measures. Furthermore, firm size significantly moderates this relationship, with larger Sharia-compliant firms experiencing greater value gains from ESG practices. These results align with agency, stakeholder, and signaling theories, emphasizing the role of ESG in enhancing transparency, reducing information asymmetry, and strengthening stakeholder trust. The study provides empirical evidence relevant to policymakers, investors, and firms striving to achieve Saudi Arabia’s Vision 2030 sustainability goals. Full article
19 pages, 716 KiB  
Article
Time-Modifiable Chameleon Hash for Building Redactable Blockchains
by Zikai Liu and Zhen Zhao
Electronics 2025, 14(15), 2995; https://doi.org/10.3390/electronics14152995 - 27 Jul 2025
Viewed by 174
Abstract
Blockchain’s immutability, while enhancing transparency and trust, presents challenges when erroneous or sensitive content must be modified. To address this, we propose a novel cryptographic primitive called Time-Modifiable Chameleon Hash (TMCH), enabling controlled and time-modifiable data redaction in blockchain systems. TMCH enhances traditional [...] Read more.
Blockchain’s immutability, while enhancing transparency and trust, presents challenges when erroneous or sensitive content must be modified. To address this, we propose a novel cryptographic primitive called Time-Modifiable Chameleon Hash (TMCH), enabling controlled and time-modifiable data redaction in blockchain systems. TMCH enhances traditional chameleon hashes by embedding a time parameter into hash generation and verification, and it supports class-adaptive collision computation via a new Update algorithm. We formally define the security model for TMCH and analyze the relationships among uniqueness, indistinguishability (IND), and collision resistance (CR). This paper presents a concrete construction based on the Boneh–Boyen signature scheme and completes its security analysis and proof. Finally, the efficiency and practicality of the proposed scheme are validated through experimental comparisons with existing algorithms. Our results show that relaxing the uniqueness requirement does not compromise overall security, while enabling traceable and time-aware redactions. The proposed TMCH achieves strong security guarantees and practical efficiency, making it well suited for applications such as compliant data redaction and time-sensitive blockchain transactions. Full article
(This article belongs to the Special Issue Applied Cryptography and Practical Cryptoanalysis for Web 3.0)
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19 pages, 290 KiB  
Article
Artificial Intelligence in Primary Care: Support or Additional Burden on Physicians’ Healthcare Work?—A Qualitative Study
by Stefanie Mache, Monika Bernburg, Annika Würtenberger and David A. Groneberg
Clin. Pract. 2025, 15(8), 138; https://doi.org/10.3390/clinpract15080138 - 25 Jul 2025
Viewed by 238
Abstract
Background: Artificial intelligence (AI) is being increasingly promoted as a means to enhance diagnostic accuracy, to streamline workflows, and to improve overall care quality in primary care. However, empirical evidence on how primary care physicians (PCPs) perceive, engage with, and emotionally respond [...] Read more.
Background: Artificial intelligence (AI) is being increasingly promoted as a means to enhance diagnostic accuracy, to streamline workflows, and to improve overall care quality in primary care. However, empirical evidence on how primary care physicians (PCPs) perceive, engage with, and emotionally respond to AI technologies in everyday clinical settings remains limited. Concerns persist regarding AI’s usability, transparency, and potential impact on professional identity, workload, and the physician–patient relationship. Methods: This qualitative study investigated the lived experiences and perceptions of 28 PCPs practicing in diverse outpatient settings across Germany. Participants were purposively sampled to ensure variation in age, practice characteristics, and digital proficiency. Data were collected through in-depth, semi-structured interviews, which were audio-recorded, transcribed verbatim, and subjected to rigorous thematic analysis employing Mayring’s qualitative content analysis framework. Results: Participants demonstrated a fundamentally ambivalent stance toward AI integration in primary care. Perceived advantages included enhanced diagnostic support, relief from administrative burdens, and facilitation of preventive care. Conversely, physicians reported concerns about workflow disruption due to excessive system prompts, lack of algorithmic transparency, increased cognitive and emotional strain, and perceived threats to clinical autonomy and accountability. The implications for the physician–patient relationship were seen as double-edged: while some believed AI could foster trust through transparent use, others feared depersonalization of care. Crucial prerequisites for successful implementation included transparent and explainable systems, structured training opportunities, clinician involvement in design processes, and seamless integration into clinical routines. Conclusions: Primary care physicians’ engagement with AI is marked by cautious optimism, shaped by both perceived utility and significant concerns. Effective and ethically sound implementation requires co-design approaches that embed clinical expertise, ensure algorithmic transparency, and align AI applications with the realities of primary care workflows. Moreover, foundational AI literacy should be incorporated into undergraduate health professional curricula to equip future clinicians with the competencies necessary for responsible and confident use. These strategies are essential to safeguard professional integrity, support clinician well-being, and maintain the humanistic core of primary care. Full article
31 pages, 1342 KiB  
Review
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors
by Katarzyna Żyminkowska and Edyta Zachurzok-Srebrny
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 184; https://doi.org/10.3390/jtaer20030184 - 23 Jul 2025
Viewed by 806
Abstract
The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for [...] Read more.
The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for people-centric sectors such as tourism and hospitality, where digital maturity remains relatively low. This study aims to understand how AI supports CE and social media marketing (SMM), and to identify the key antecedents and consequences of its use. Using the PRISMA approach, we conduct a systematic review of 55 peer-reviewed empirical studies on AI-based CE and SMM. Our analysis identifies the main contributing theories and AI technologies in the field, and uncovers four central themes: (1) AI in customer service and user experience design, (2) AI-based customer relationships with brands, (3) AI-driven development of customer trust, and (4) cultural differences and varying levels of AI readiness. We also develop a conceptual framework that outlines the determinants and outcomes of AI-based CE, including relevant moderators and mediators. The study concludes with directions for future research and provides theoretical and managerial implications, particularly for the tourism and hospitality industries. Full article
(This article belongs to the Section Digital Marketing and the Connected Consumer)
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24 pages, 327 KiB  
Article
Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
by Elena Đerić, Domagoj Frank and Marin Milković
Information 2025, 16(7), 622; https://doi.org/10.3390/info16070622 - 21 Jul 2025
Viewed by 733
Abstract
Generative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains inconsistent, largely due to [...] Read more.
Generative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains inconsistent, largely due to the absence of universal guidelines and trust-related concerns. This study examines how trust, defined across three key dimensions (accuracy and relevance, privacy protection, and nonmaliciousness), influences the adoption and use of GenAI tools in academic environments. Using survey data from 823 participants across different academic roles, this study employs multiple regression analysis to explore the relationship between trust, user characteristics, and behavioral intention. The results reveal that trust is primarily experience-driven. Frequency of use, duration of use, and self-assessed proficiency significantly predict trust, whereas demographic factors, such as gender and academic role, have no significant influence. Furthermore, trust emerges as a strong predictor of behavioral intention to adopt GenAI tools. These findings reinforce trust calibration theory and extend the UTAUT2 framework to the context of GenAI in education. This study highlights that fostering appropriate trust through transparent policies, privacy safeguards, and practical training is critical for enabling responsible, ethical, and effective integration of GenAI into higher education. Full article
(This article belongs to the Section Artificial Intelligence)
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