- Article
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20 Pages
Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms
- Anuj Pal Kapoor and
- Madhu Vij
J. Theor. Appl. Electron. Commer. Res.2021, 16(2), 188-207;https://doi.org/10.4067/S0718-18762021000200113
- 28 October 2020
Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new...