Next Article in Journal
Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness
Previous Article in Journal
Following the Flow: Exploring the Impact of Mobile Technology Environment on User’s Virtual Experience and Behavioral Response
Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Articles in this Issue were published by another publisher in Open Access under a CC-BY 3.0 licence. Articles are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.

This is an early access version, the complete PDF, HTML, and XML versions will be available soon.

Open AccessArticle

Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms

1
Indian Institute of Technology (IIT), School of Management and Entrepreneurship, Jodhpur, India
2
University of Delhi, Faculty of Management Studies, Delhi, India
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), 188-207; https://doi.org/10.4067/S0718-18762021000200113 (registering DOI)
Received: 15 December 2019 / Revised: 4 June 2020 / Accepted: 10 August 2020 / Published: 28 October 2020
Online furniture rental platforms are expanding choice and convenience, allowing customers to rent from a wide array of providers with the click of a button or tap of a finger. The business of online furniture rental is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate attributes for online furniture rental platforms by proposing and empirically testing platform attributes-conversion model, examine how platform characteristics influence the renting decision of a consumer and how it subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of 341 respondents was carried out. The study focuses on six key attributes - occupational mobility, psychological ownership, complementary services, social gratification, perceived value, and customization, while identifying the most important attributes for renting furniture online.
Keywords: online fashion renting; access-based consumption; sharing economy; collaborative consumption; online furniture renting platforms online fashion renting; access-based consumption; sharing economy; collaborative consumption; online furniture renting platforms
MDPI and ACS Style

Kapoor, A.P.; Vij, M. Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 188-207.

Show more citation formats Show less citations formats

Article Access Map by Country/Region

1
Back to TopTop