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13 pages, 1194 KiB  
Review
Kiwifruit Peelability (Actinidia spp.): A Review
by Beibei Qi, Peng Li, Jiewei Li, Manrong Zha and Faming Wang
Horticulturae 2025, 11(8), 927; https://doi.org/10.3390/horticulturae11080927 (registering DOI) - 6 Aug 2025
Abstract
Kiwifruit (Actinidia spp.) is a globally important economic fruit with high nutritional value. Fruit peelability, defined as the mechanical ease of separating the peel from the fruit flesh, is a critical quality trait influencing consumer experience and market competitiveness and has emerged [...] Read more.
Kiwifruit (Actinidia spp.) is a globally important economic fruit with high nutritional value. Fruit peelability, defined as the mechanical ease of separating the peel from the fruit flesh, is a critical quality trait influencing consumer experience and market competitiveness and has emerged as a critical breeding target in fruit crop improvement programs. The present review systematically synthesized existing studies on kiwifruit peelability, and focused on its evolutionary trajectory, genotypic divergence, quantitative evaluation, possible underlying mechanisms, and artificial manipulation strategies. Kiwifruit peelability research has advanced from early exploratory studies in New Zealand (2010s) to systematic investigations in China (2020s), with milestones including the development of evaluation metrics and the identification of genetic resources. Genotypic variation exists among kiwifruit genera. Several Actinidia eriantha accessions and the novel Actinidia longicarpa cultivar ‘Guifei’ exhibit superior peelability, whereas most commercial Actinidia chinensis and Actinidia deliciosa cultivars exhibit poor peelability. Quantitative evaluation highlights the need for standardized metrics, with “skin-flesh adhesion force” and “peel toughness” proposed as robust, instrument-quantifiable indicators to minimize operational variability. Mechanistically, peelability is speculated to be governed by cell wall polysaccharide metabolism and phytohormone signaling networks. Pectin degradation and differential distribution during fruit development form critical “peeling zones”, whereas ethylene, abscisic acid, and indoleacetic acid may regulate cell wall remodeling and softening, collectively influencing skin-flesh adhesion. Owing to the scarcity of easy-to-peel kiwifruit cultivars, artificial manipulation methods, including manual peeling benchmarking, lye treatment, and thermal peeling, can be employed to further optimize kiwifruit peelability. Currently, shortcomings include incomplete genotype-phenotype characterization, limited availability of easy-peeling germplasms, and a fragmented understanding of the underlying mechanisms. Future research should focus on methodological innovation, germplasm development, and the elucidation of relevant mechanisms. Full article
(This article belongs to the Section Fruit Production Systems)
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23 pages, 3337 KiB  
Article
Imbalance Charge Reduction in the Italian Intra-Day Market Using Short-Term Forecasting of Photovoltaic Generation
by Cristina Ventura, Giuseppe Marco Tina and Santi Agatino Rizzo
Energies 2025, 18(15), 4161; https://doi.org/10.3390/en18154161 - 5 Aug 2025
Abstract
In the Italian intra-day electricity market (MI-XBID), where energy positions can be adjusted up to one hour before delivery, imbalance charges due to forecast errors from non-programmable renewable sources represent a critical issue. This work focuses on photovoltaic (PV) systems, whose production variability [...] Read more.
In the Italian intra-day electricity market (MI-XBID), where energy positions can be adjusted up to one hour before delivery, imbalance charges due to forecast errors from non-programmable renewable sources represent a critical issue. This work focuses on photovoltaic (PV) systems, whose production variability makes them particularly sensitive to forecast accuracy. To address these challenges, a comprehensive methodology for assessing and mitigating imbalance penalties by integrating a short-term PV forecasting model with a battery energy storage system is proposed. Unlike conventional approaches that focus exclusively on improving statistical accuracy, this study emphasizes the economic and regulatory impact of forecast errors under the current Italian imbalance settlement framework. A hybrid physical-artificial neural network is developed to forecast PV power one hour in advance, combining historical production data and clear-sky irradiance estimates. The resulting imbalances are analyzed using regulatory tolerance thresholds. Simulation results show that, by adopting a control strategy aimed at maintaining the battery’s state of charge around 50%, imbalance penalties can be completely eliminated using a storage system sized for just over 2 equivalent hours of storage capacity. The methodology provides a practical tool for market participants to quantify the benefits of storage integration and can be generalized to other electricity markets where tolerance bands for imbalances are applied. Full article
(This article belongs to the Special Issue Advanced Forecasting Methods for Sustainable Power Grid: 2nd Edition)
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23 pages, 10836 KiB  
Article
Potential Utilization of End-of-Life Vehicle Carpet Waste in Subfloor Mortars: Incorporation into Portland Cement Matrices
by Núbia dos Santos Coimbra, Ângela de Moura Ferreira Danilevicz, Daniel Tregnago Pagnussat and Thiago Gonçalves Fernandes
Materials 2025, 18(15), 3680; https://doi.org/10.3390/ma18153680 - 5 Aug 2025
Abstract
The growing need to improve the management of end-of-life vehicle (ELV) waste and mitigate its environmental impact is a global concern. One promising approach to enhancing the recyclability of these vehicles is leveraging synergies between the automotive and construction industries as part of [...] Read more.
The growing need to improve the management of end-of-life vehicle (ELV) waste and mitigate its environmental impact is a global concern. One promising approach to enhancing the recyclability of these vehicles is leveraging synergies between the automotive and construction industries as part of a circular economy strategy. In this context, ELV waste emerges as a valuable source of secondary raw materials, enabling the development of sustainable innovations that capitalize on its physical and mechanical properties. This paper aims to develop and evaluate construction industry composites incorporating waste from ELV carpets, with a focus on maintaining or enhancing performance compared to conventional materials. To achieve this, an experimental program was designed to assess cementitious composites, specifically subfloor mortars, incorporating automotive carpet waste (ACW). The results demonstrate that, beyond the physical and mechanical properties of the developed composites, the dynamic stiffness significantly improved across all tested waste incorporation levels. This finding highlights the potential of these composites as an alternative material for impact noise insulation in flooring systems. From an academic perspective, this research advances knowledge on the application of ACW in cement-based composites for construction. In terms of managerial contributions, two key market opportunities emerge: (1) the commercial exploitation of composites produced with ELV carpet waste and (2) the development of a network of environmental service providers to ensure a stable waste supply chain for innovative and sustainable products. Both strategies contribute to reducing landfill disposal and mitigating the environmental impact of ELV waste, reinforcing the principles of the circular economy. Full article
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38 pages, 5003 KiB  
Article
Towards Smart Wildfire Prevention: Development of a LoRa-Based IoT Node for Environmental Hazard Detection
by Luis Miguel Pires, Vitor Fialho, Tiago Pécurto and André Madeira
Designs 2025, 9(4), 91; https://doi.org/10.3390/designs9040091 (registering DOI) - 5 Aug 2025
Abstract
The increase in the number of wildfires in recent years in different parts of the world has caused growing concern among the population, since the consequences of these fires go beyond the destruction of the ecosystem. With the growing relevance of the Internet [...] Read more.
The increase in the number of wildfires in recent years in different parts of the world has caused growing concern among the population, since the consequences of these fires go beyond the destruction of the ecosystem. With the growing relevance of the Internet of Things (IoT) industry, developing solutions for the early detection of fires is of critical importance. This paper proposes a low-cost network based on Long-Range (LoRa) technology to autonomously assess the level of fire risk and the presence of a fire in rural areas. The system consists of several LoRa nodes with sensors to measure environmental variables such as temperature, humidity, carbon monoxide, air quality, and wind speed. The data collected is sent to a central gateway, where it is stored, processed, and later sent to a website for graphical visualization of the results. In this paper, a survey of the requirements of the devices and sensors that compose the system was made. After this survey, a market study of the available sensors was carried out, ending with a comparison between the sensors to determine which ones met the objectives. Using the chosen sensors, a study was made of possible power solutions for this prototype, considering the expected conditions of use. The system was tested in a real environment, and the results demonstrate that it is possible to cover a circular area with a radius of 2 km using a single gateway. Our system is prepared to trigger fire hazard alarms when, for example, the signals for relative humidity, ambient temperature, and wind speed are below or equal to 30%, above or equal to 30 °C, and above or equal to 30 m/s, respectively (commonly known as the 30-30-30 rule). Full article
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20 pages, 10605 KiB  
Article
Network Analysis of Outcome-Based Education Curriculum System: A Case Study of Environmental Design Programs in Medium-Sized Cities
by Yang Wang, Zixiao Zhan and Honglin Wang
Sustainability 2025, 17(15), 7091; https://doi.org/10.3390/su17157091 - 5 Aug 2025
Abstract
With deepening global higher education reforms, outcome-based education has emerged as the core paradigm for teaching model innovation. This study investigates the structural dependencies and teaching effectiveness of the Environmental Design curriculum at Hubei Engineering University in medium-sized cities, China, addressing challenges of [...] Read more.
With deepening global higher education reforms, outcome-based education has emerged as the core paradigm for teaching model innovation. This study investigates the structural dependencies and teaching effectiveness of the Environmental Design curriculum at Hubei Engineering University in medium-sized cities, China, addressing challenges of enrollment decline and market contraction critical for urban sustainability. Using network analysis, we construct curriculum support and contribution networks and course temporal networks to assess structural dependencies and teaching effectiveness, revealing structural patterns and optimizing the OBE-based Environmental Design curriculum to enhance educational quality and student competencies. Analysis reveals computer basic courses as knowledge transmission hubs, creating a course network with a distinct core–periphery structure. Technical course reforms significantly outperform theoretical course reforms in improving student performance metrics, such as higher average scores, better grade distributions, and reduced performance gaps, while innovative practice courses show peripheral isolation patterns, indicating limited connectivity with core curriculum modules, which reduces their educational impact. These findings provide empirical insights for curriculum optimization, supporting urban sustainable development through enhanced professional talent cultivation equipped to address environmental challenges like sustainable design practices and resource-efficient urban planning. Network analysis applications introduce innovative frameworks for curriculum reform strategies. Future research expansion through larger sample validation will support urban sustainable development goals and enhance professional talent cultivation outcomes. Full article
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17 pages, 1152 KiB  
Article
PortRSMs: Learning Regime Shifts for Portfolio Policy
by Bingde Liu and Ryutaro Ichise
J. Risk Financial Manag. 2025, 18(8), 434; https://doi.org/10.3390/jrfm18080434 - 5 Aug 2025
Abstract
This study proposes a novel Deep Reinforcement Learning (DRL) policy network structure for portfolio management called PortRSMs. PortRSMs employs stacked State-Space Models (SSMs) for the modeling of multi-scale continuous regime shifts in financial time series, striking a balance between exploring consistent distribution properties [...] Read more.
This study proposes a novel Deep Reinforcement Learning (DRL) policy network structure for portfolio management called PortRSMs. PortRSMs employs stacked State-Space Models (SSMs) for the modeling of multi-scale continuous regime shifts in financial time series, striking a balance between exploring consistent distribution properties over short periods and maintaining sensitivity to sudden shocks in price sequences. PortRSMs also performs cross-asset regime fusion through hypergraph attention mechanisms, providing a more comprehensive state space for describing changes in asset correlations and co-integration. Experiments conducted on two different trading frequencies in the stock markets of the United States and Hong Kong show the superiority of PortRSMs compared to other approaches in terms of profitability, risk–return balancing, robustness, and the ability to handle sudden market shocks. Specifically, PortRSMs achieves up to a 0.03 improvement in the annual Sharpe ratio in the U.S. market, and up to a 0.12 improvement for the Hong Kong market compared to baseline methods. Full article
(This article belongs to the Special Issue Machine Learning Applications in Finance, 2nd Edition)
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16 pages, 1628 KiB  
Article
A Stackelberg Game-Based Joint Clearing Model for Pumped Storage Participation in Multi-Tier Electricity Markets
by Lingkang Zeng, Mutao Huang, Hao Xu, Zhongzhong Chen, Wanjing Li, Jingshu Zhang, Senlin Ran and Xingbang Chen
Processes 2025, 13(8), 2472; https://doi.org/10.3390/pr13082472 - 4 Aug 2025
Abstract
To address the limited flexibility of pumped storage power stations (PSPSs) under hierarchical clearing of energy and ancillary service markets, this study proposes a joint clearing mechanism for multi-level electricity markets. A bi-level optimization model based on the Stackelberg game is developed to [...] Read more.
To address the limited flexibility of pumped storage power stations (PSPSs) under hierarchical clearing of energy and ancillary service markets, this study proposes a joint clearing mechanism for multi-level electricity markets. A bi-level optimization model based on the Stackelberg game is developed to characterize the strategic interaction between PSPSs and the market operator. Simulation results on the IEEE 30-bus system demonstrate that the proposed mechanism captures the dynamics of nodal supply and demand, as well as time-varying network congestion. It guides PSPSs to operate more flexibly and economically. Additionally, the mechanism increases PSPS profitability, reduces system costs, and improves frequency regulation performance. This game-theoretic framework offers quantitative decision support for PSPS participation in multi-level spot markets and provides insights for optimal storage deployment and market mechanism improvement. Full article
(This article belongs to the Section Energy Systems)
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14 pages, 379 KiB  
Essay
Is Platform Capitalism Socially Sustainable?
by Andrea Fumagalli
Sustainability 2025, 17(15), 7071; https://doi.org/10.3390/su17157071 - 4 Aug 2025
Abstract
This theoretical essay aims to analyze some of the socio-economic innovations introduced by Platform Capitalism Specifically, it focuses on two main aspects: first, the digital platform as a radical organizational innovation. Digital platforms represent a structural novelty in the market economy, signaling a [...] Read more.
This theoretical essay aims to analyze some of the socio-economic innovations introduced by Platform Capitalism Specifically, it focuses on two main aspects: first, the digital platform as a radical organizational innovation. Digital platforms represent a structural novelty in the market economy, signaling a new organization of production and labor. Second, the essay examines the role of platforms in directly generating value through the concept of “network value”. To this end, it explores the function of “business intelligence” as a strategic and competitive tool. Finally, the paper discusses the key issues associated with platform capitalism, which could threaten its social sustainability and contribute to economic and financial instability. These issues include the increasing commodification of everyday activities, the devaluation of paid labor in favor of free production driven by platform users (the so-called prosumers), and the emergence of proprietary and financial monopolies. Hence, digital platforms do not inherently ensure comprehensive social and environmental sustainability unless supported by targeted economic policy interventions. Conclusively, it is emphasized that defining robust social welfare frameworks—which account for emerging value creation processes—is imperative. Simultaneously, policymakers must incentivize the proliferation of cooperative platforms capable of fostering experimental circular economy models aligned with ecological sustainability. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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37 pages, 1202 KiB  
Article
Exploring Service Needs and Development Strategies for the Healthcare Tourism Industry Through the APA-NRM Technique
by Chung-Ling Kuo and Chia-Li Lin
Sustainability 2025, 17(15), 7068; https://doi.org/10.3390/su17157068 - 4 Aug 2025
Abstract
With the arrival of an aging society and the continuous extension of the human lifespan, the quality of life has not improved in a corresponding manner. People’s demand for happiness and health is increasing. As a result, a model emerged that integrates tourism [...] Read more.
With the arrival of an aging society and the continuous extension of the human lifespan, the quality of life has not improved in a corresponding manner. People’s demand for happiness and health is increasing. As a result, a model emerged that integrates tourism and medical services, which is health tourism. This growing demand has prompted many service providers to see it as a business opportunity and enter the market. Tourism can help travelers release work stress and restore physical and mental balance; meanwhile, health check-ups and disease treatment can help them regain health. Consumers have long favored health and medical tourism because it helps relieve stress and promotes overall well-being. As people age, some consumers experience a gradual decline in physical functions, making it difficult for them to participate in regular travel services provided by traditional travel agencies. Therefore, this study aims to explore the service needs of health and medical tourism customers (tourists/patients) and the interrelationships among these service needs, so that health and medical tourism service providers can develop more customized and diversified services. This study identifies four key drivers of medical tourism services: medical services, medical facilities, tour planning, and hospitality facilities. This study uses the APA (attention and performance analysis) method to assess each dimension and criterion and utilizes the DEMATEL method with the NRM (network relationship map) to identify network relationships. By combining APA and NRM techniques, this study develops the APA-NRM technique to evaluate adoption strategies and identify suitable paths for health tourism services, providing tailored development strategies and recommendations for service providers to enhance the service experience. Full article
(This article belongs to the Special Issue Inclusive Tourism and Its Place in Sustainable Development Concepts)
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17 pages, 3816 KiB  
Article
Charging Station Siting and Capacity Determination Based on a Generalized Least-Cost Model of Traffic Distribution
by Mingzhao Ma, Feng Wang, Lirong Xiong, Yuhonghao Wang and Wenxin Li
Algorithms 2025, 18(8), 479; https://doi.org/10.3390/a18080479 - 4 Aug 2025
Viewed by 106
Abstract
With the popularization of electric vehicles and the continuous expansion of the electric vehicle market, the construction and management of charging facilities for electric vehicles have become important issues in research and practice. In some remote areas, the charging stations are idle due [...] Read more.
With the popularization of electric vehicles and the continuous expansion of the electric vehicle market, the construction and management of charging facilities for electric vehicles have become important issues in research and practice. In some remote areas, the charging stations are idle due to low traffic flow, resulting in a waste of resources. Areas with high traffic flow may have fewer charging stations, resulting in long queues and road congestion. The purpose of this study is to optimize the location of charging stations and the number of charging piles in the stations based on the distribution of traffic flow, and to construct a bi-level programming model by analyzing the distribution of traffic flow. The upper-level planning model is the user-balanced flow allocation model, which is solved to obtain the optimal traffic flow allocation of the road network, and the output of the upper-level planning model is used as the input of the lower-layer model. The lower-level planning model is a generalized minimum cost model with driving time, charging waiting time, charging time, and the cost of electricity consumed to reach the destination of the trip as objective functions. In this study, an empirical simulation is conducted on the road network of Hefei City, Anhui Province, utilizing three algorithms—GA, GWO, and PSO—for optimization and sensitivity analysis. The optimized results are compared with the existing charging station deployment scheme in the road network to demonstrate the effectiveness of the proposed methodology. Full article
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26 pages, 569 KiB  
Article
Understanding the Wine Consumption Behaviour of Young Chinese Consumers
by Yanni Du and Sussie C. Morrish
Beverages 2025, 11(4), 109; https://doi.org/10.3390/beverages11040109 - 4 Aug 2025
Viewed by 132
Abstract
This study investigates how young Chinese consumers across generational lines engage with wine, addressing three key research questions: What motivates their wine purchases? What sensory preferences do they exhibit? And through which channels do they prefer to buy wine? Based on a qualitative [...] Read more.
This study investigates how young Chinese consumers across generational lines engage with wine, addressing three key research questions: What motivates their wine purchases? What sensory preferences do they exhibit? And through which channels do they prefer to buy wine? Based on a qualitative design combining focus groups and semi-structured interviews, the study identifies significant generational differences between millennials and post-millennials. Millennials treat wine as a social tool for networking and status, while post-millennials view wine as a medium of personal identity shaped by digital culture. Similarly, millennials prefer a balance of traditional and digital retail, whereas post-millennials favour online platforms. Experiential consumption follows the same pattern, from formal tourism to virtual tastings. By linking these findings to institutional and cultural theories of consumer behaviour, the study contributes to a nuanced understanding of wine consumption in an emerging market. It provides practical implications for wine marketers aiming to localize their strategies for younger Chinese segments. Full article
(This article belongs to the Section Wine, Spirits and Oenological Products)
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25 pages, 904 KiB  
Review
Edible Mushroom Cultivation in Liquid Medium: Impact of Microparticles and Advances in Control Systems
by Juan Carlos Ferrer Romero, Oana Bianca Oprea, Liviu Gaceu, Siannah María Más Diego, Humberto J. Morris Quevedo, Laura Galindo Alonso, Lilianny Rivero Ramírez and Mihaela Badea
Processes 2025, 13(8), 2452; https://doi.org/10.3390/pr13082452 - 2 Aug 2025
Viewed by 300
Abstract
Mushrooms are eukaryotic organisms with absorptive heterotrophic nutrition, capable of feeding on organic matter rich in cellulose and lignocellulose. Since ancient times, they have been considered allies and, in certain cultures, they were seen as magical beings or food of the gods. Of [...] Read more.
Mushrooms are eukaryotic organisms with absorptive heterotrophic nutrition, capable of feeding on organic matter rich in cellulose and lignocellulose. Since ancient times, they have been considered allies and, in certain cultures, they were seen as magical beings or food of the gods. Of the great variety of edible mushrooms identified worldwide, less than 2% are traded on the market. Although mushrooms have been valued for their multiple nutritional and healing benefits, some cultures perceive them as toxic and do not accept them in their culinary practices. Despite the existing skepticism, several researchers are promoting the potential of edible mushrooms. There are two main methods of mushroom cultivation: solid-state fermentation and submerged fermentation. The former is the most widely used and simplest, since the fungus grows in its natural environment; in the latter, the fungus grows suspended without developing a fruiting body. In addition, submerged fermentation is easily monitored and scalable. Both systems are important and have their limitations. This article discusses the main methods used to increase the performance of submerged fermentation with emphasis on the modes of operation used, types of bioreactors and application of morphological bioengineering of filamentous fungi, and especially the use of intelligent automatic control technologies and the use of non-invasive monitoring in fermentation systems thanks to the development of machine learning (ML), neural networks, and the use of big data, which will allow more accurate decisions to be made in the fermentation of filamentous fungi in submerged environments with improvements in production yields. Full article
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22 pages, 505 KiB  
Article
When Interaction Becomes Addiction: The Psychological Consequences of Instagram Dependency
by Blanca Herrero-Báguena, Silvia Sanz-Blas and Daniela Buzova
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 195; https://doi.org/10.3390/jtaer20030195 - 2 Aug 2025
Viewed by 254
Abstract
The purpose of the present research is to analyse the negative outcomes associated with the excessive Instagram dependency of those users that access the application through their smartphones. An empirical study was conducted through online interviews using structured questionnaires, resulting in 342 valid [...] Read more.
The purpose of the present research is to analyse the negative outcomes associated with the excessive Instagram dependency of those users that access the application through their smartphones. An empirical study was conducted through online interviews using structured questionnaires, resulting in 342 valid responses, with the target population being young users over 18 years old who access Instagram daily. Research shows that dependency on Instagram is primarily driven by individuals’ need for orientation and understanding, with entertainment being a secondary motivation. The results indicate that dependency on the social network is positively associated with excessive use, addiction, and Instastress. Furthermore, excessive use contributes to personal and social problems and increases both stress levels and mindfulness related to the platform. In turn, this excessive use intensifies addiction, which functions as a mediating variable between overuse and Instastress, mindfulness, and emotional exhaustion. This study offers valuable insights for academics, mental health professionals, and marketers by emphasizing the importance of fostering healthier digital habits and developing targeted interventions. Full article
(This article belongs to the Topic Interactive Marketing in the Digital Era)
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22 pages, 1788 KiB  
Article
Multi-Market Coupling Mechanism of Offshore Wind Power with Energy Storage Participating in Electricity, Carbon, and Green Certificates
by Wenchuan Meng, Zaimin Yang, Jingyi Yu, Xin Lin, Ming Yu and Yankun Zhu
Energies 2025, 18(15), 4086; https://doi.org/10.3390/en18154086 - 1 Aug 2025
Viewed by 258
Abstract
With the support of the dual-carbon strategy and related policies, China’s offshore wind power has experienced rapid development. However, constrained by the inherent intermittency and volatility of wind power, large-scale expansion poses significant challenges to grid integration and exacerbates government fiscal burdens. To [...] Read more.
With the support of the dual-carbon strategy and related policies, China’s offshore wind power has experienced rapid development. However, constrained by the inherent intermittency and volatility of wind power, large-scale expansion poses significant challenges to grid integration and exacerbates government fiscal burdens. To address these critical issues, this paper proposes a multi-market coupling trading model integrating energy storage-equipped offshore wind power into electricity–carbon–green certificate markets for large-scale grid networks. Firstly, a day-ahead electricity market optimization model that incorporates energy storage is established to maximize power revenue by coordinating offshore wind power generation, thermal power dispatch, and energy storage charging/discharging strategies. Subsequently, carbon market and green certificate market optimization models are developed to quantify Chinese Certified Emission Reduction (CCER) volume, carbon quotas, carbon emissions, market revenues, green certificate quantities, pricing mechanisms, and associated economic benefits. To validate the model’s effectiveness, a gradient ascent-optimized game-theoretic model and a double auction mechanism are introduced as benchmark comparisons. The simulation results demonstrate that the proposed model increases market revenues by 17.13% and 36.18%, respectively, compared to the two benchmark models. It not only improves wind power penetration and comprehensive profitability but also effectively alleviates government subsidy pressures through coordinated carbon–green certificate trading mechanisms. Full article
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23 pages, 3427 KiB  
Article
Visual Narratives and Digital Engagement: Decoding Seoul and Tokyo’s Tourism Identity Through Instagram Analytics
by Seung Chul Yoo and Seung Mi Kang
Tour. Hosp. 2025, 6(3), 149; https://doi.org/10.3390/tourhosp6030149 - 1 Aug 2025
Viewed by 255
Abstract
Social media platforms like Instagram significantly shape destination images and influence tourist behavior. Understanding how different cities are represented and perceived on these platforms is crucial for effective tourism marketing. This study provides a comparative analysis of Instagram content and engagement patterns in [...] Read more.
Social media platforms like Instagram significantly shape destination images and influence tourist behavior. Understanding how different cities are represented and perceived on these platforms is crucial for effective tourism marketing. This study provides a comparative analysis of Instagram content and engagement patterns in Seoul and Tokyo, two major Asian metropolises, to derive actionable marketing insights. We collected and analyzed 59,944 public Instagram posts geotagged or location-tagged within Seoul (n = 29,985) and Tokyo (n = 29,959). We employed a mixed-methods approach involving content categorization using a fine-tuned convolutional neural network (CNN) model, engagement metric analysis (likes, comments), Valence Aware Dictionary and sEntiment Reasoner (VADER) sentiment analysis and thematic classification of comments, geospatial analysis (Kernel Density Estimation [KDE], Moran’s I), and predictive modeling (Gradient Boosting with SHapley Additive exPlanations [SHAP] value analysis). A validation analysis using balanced samples (n = 2000 each) was conducted to address Tokyo’s lower geotagged data proportion. While both cities showed ‘Person’ as the dominant content category, notable differences emerged. Tokyo exhibited higher like-based engagement across categories, particularly for ‘Animal’ and ‘Food’ content, while Seoul generated slightly more comments, often expressing stronger sentiment. Qualitative comment analysis revealed Seoul comments focused more on emotional reactions, whereas Tokyo comments were often shorter, appreciative remarks. Geospatial analysis identified distinct hotspots. The validation analysis confirmed these spatial patterns despite Tokyo’s data limitations. Predictive modeling highlighted hashtag counts as the key engagement driver in Seoul and the presence of people in Tokyo. Seoul and Tokyo project distinct visual narratives and elicit different engagement patterns on Instagram. These findings offer practical implications for destination marketers, suggesting tailored content strategies and location-based campaigns targeting identified hotspots and specific content themes. This study underscores the value of integrating quantitative and qualitative analyses of social media data for nuanced destination marketing insights. Full article
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