- Article
Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis
- Abdul Hafaz Ngah,
- Serge Gabarre,
- Heesup Han,
- Samar Rahi,
- Jassim Ahmad Al-Gasawneh and
- Su-hyun Park
As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-halal international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to p...