Search Results (118)

Globalization and market saturation have led Portuguese textile companies to seek international markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization of the Portuguese textile sector into the Chinese market contributes to Portugal’s destination image and identify the critical success factors in this process. The research follows an inductive, qualitative methodology based on semi-structured interviews with two groups of companies: those already operating in China (n = 5) and those preparing to enter the market (n = 5). The interviews were thematically analyzed to extract key patterns and insights. The findings reveal that successful companies operate in the luxury segment, rely on prior international experience, and often use local intermediaries. Firms planning to internationalize highlight quality differentiation, brand authenticity, and innovation as strategic advantages. These insights support the role of niche positioning and cultural adaptation in building both commercial success and a refined international image of Portugal. This study contributes to the literature by linking internationalization and destination branding through industry-specific case evidence and offers practical implications for managers targeting emerging markets like China. Full article

In an increasingly digitalized marketplace, understanding Generation Z’s (Gen Z) online consumer behavior has become a critical priority, particularly in relation to newly launched technological products. Although online consumer behavior has been widely studied, a gap remains in understanding how the location of the e-shop (domestic vs. international) moderates this behavior. Addressing this gap, the present study adopts a quantitative, cross-sectional design with data from 302 Gen Z participants, using a hybrid sampling method that combines convenience and systematic techniques. A structured questionnaire, grounded in 19 well-established behavioral theories, was employed to examine the influence of six key factors, behavioral and attitudinal traits, social and peer influences, marketing impact, online experience, brand perceptions, and Gen Z characteristics, across various stages of the consumer journey. Moderation analysis revealed that e-shop location significantly affects the strength of relationships between these factors and both purchase intention and post-purchase behavior. Notably, Gen Z’s values and marketing responsiveness were found to be more predictive in the context of international e-shops. These findings highlight the importance of marketing strategies that are both locally relevant and globally informed. For businesses, this research offers actionable insights into how digital engagement and brand messaging can be tailored to meet the unique expectations of Gen Z consumers across diverse e-commerce contexts, thereby enhancing consumer satisfaction, loyalty, and brand advocacy. Full article

This study aims to identify and evaluate the essential design features, strengths, and limitations of a virtual reality (VR) application that has been developed to train an international sales force effectively for a premium global wine brand. The study emphasizes the value of stakeholder-driven iterative development and systematic evaluations. A case study methodology was adopted for the research, focusing on a VR training application, developed for Marchesi Antinori. The Scrum framework was employed to facilitate iterative stakeholder collaboration. A qualitative evaluation was conducted using focus groups, comprising marketing, communications, and sales representatives. A systematic application of natural language processing (NLP) embedding techniques and recursive clustering analyses was undertaken to interpret stakeholder feedback. The findings suggest that stakeholder-driven, iterative processes can significantly enhance the effectiveness of VR applications by providing a clear structure for immersive storytelling that focuses on terroir characteristics, vineyard operations, and cellar practices. Stakeholders acknowledged the potent educational benefits of VR in regard to business-to-business (B2B) sales training. However, they also highlighted significant limitations, including user discomfort, concerns about authenticity, and variations in market receptivity. Alternative immersive technologies, including augmented reality and immersive multimedia environments, have emerged as valuable complementary approaches. This study addresses a significant gap in the literature by examining the application of VR technology for B2B sales training in the premium wine industry. The study integrates an iterative Scrum methodology with advanced natural language processing (NLP) analytical techniques to derive nuanced, context-rich insights. Full article

Although the transition to electric vehicles (EVs) is well underway and expected to continue in global car markets, most vehicles on the world’s roads will be powered by internal combustion engine vehicles (ICEVs) and fossil fuels for the foreseeable future, possibly well past 2050. Thus, good environmental performance and effective emission control of ICE vehicles will continue to be of paramount importance if the world is to achieve the stated air and climate pollution reduction goals. In this study, we review 228 publications and identify four main issues confronting these objectives: (1) cheating by vehicle manufacturers, (2) tampering by vehicle owners, (3) malfunctioning emission control systems, and (4) inadequate in-service emission programs. With progressively more stringent vehicle emission and fuel quality standards being implemented in all major markets, engine designs and emission control systems have become increasingly complex and sophisticated, creating opportunities for cheating and tampering. This is not a new phenomenon, with the first cases reported in the 1970s and continuing to happen today. Cheating appears not to be restricted to specific manufacturers or vehicle types. Suspicious real-world emissions behavior suggests that the use of defeat devices may be widespread. Defeat devices are primarily a concern with diesel vehicles, where emission control deactivation in real-world driving can lower manufacturing costs, improve fuel economy, reduce engine noise, improve vehicle performance, and extend refill intervals for diesel exhaust fluid, if present. Despite the financial penalties, undesired global attention, damage to brand reputation, a temporary drop in sales and stock value, and forced recalls, cheating may continue. Private vehicle owners resort to tampering to (1) improve performance and fuel efficiency; (2) avoid operating costs, including repairs; (3) increase the resale value of the vehicle (i.e., odometer tampering); or (4) simply to rebel against established norms. Tampering and cheating in the commercial freight sector also mean undercutting law-abiding operators, gaining unfair economic advantage, and posing excess harm to the environment and public health. At the individual vehicle level, the impacts of cheating, tampering, or malfunctioning emission control systems can be substantial. The removal or deactivation of emission control systems increases emissions—for instance, typically 70% (NO_x and EGR), a factor of 3 or more (NO_x and SCR), and a factor of 25–100 (PM and DPF). Our analysis shows significant uncertainty and (geographic) variability regarding the occurrence of cheating and tampering by vehicle owners. The available evidence suggests that fleet-wide impacts of cheating and tampering on emissions are undeniable, substantial, and cannot be ignored. The presence of a relatively small fraction of high-emitters, due to either cheating, tampering, or malfunctioning, causes excess pollution that must be tackled by environmental authorities around the world, in particular in emerging economies, where millions of used ICE vehicles from the US and EU end up. Modernized in-service emission programs designed to efficiently identify and fix large faults are needed to ensure that the benefits of modern vehicle technologies are not lost. Effective programs should address malfunctions, engine problems, incorrect repairs, a lack of servicing and maintenance, poorly retrofitted fuel and emission control systems, the use of improper or low-quality fuels and tampering. Periodic Test and Repair (PTR) is a common in-service program. We estimate that PTR generally reduces emissions by 11% (8–14%), 11% (7–15%), and 4% (−1–10%) for carbon monoxide (CO), hydrocarbons (HC), and oxides of nitrogen (NO_x), respectively. This is based on the grand mean effect and the associated 95% confidence interval. PTR effectiveness could be significantly higher, but we find that it critically depends on various design factors, including (1) comprehensive fleet coverage, (2) a suitable test procedure, (3) compliance and enforcement, (4) proper technician training, (5) quality control and quality assurance, (6) periodic program evaluation, and (7) minimization of waivers and exemptions. Now that both particulate matter (PM, i.e., DPF) and NO_x (i.e., SCR) emission controls are common in all modern new diesel vehicles, and commonly the focus of cheating and tampering, robust measurement approaches for assessing in-use emissions performance are urgently needed to modernize PTR programs. To increase (cost) effectiveness, a modern approach could include screening methods, such as remote sensing and plume chasing. We conclude this study with recommendations and suggestions for future improvements and research, listing a range of potential solutions for the issues identified in new and in-service vehicles. Full article

Sustainable marketing emphasizes the integration of social and environmental responsibility into business strategies, positioning employer branding as a vital tool for advancing sustainable organizational practices. Within the healthcare context of Jordan—a country facing unique socio-cultural and systemic challenges—employer branding may foster a culture that promotes safety and employee well-being. While the findings are context-specific, they offer preliminary insights that may be useful in similar healthcare environments in the Middle East or other collectivist settings. This study explores the use of employer branding as a strategic lever to enhance nurses’ safety voice behavior, a critical component of organizational safety and patient care, through the mediating role of employee engagement. Drawing on employer brand theory and self-determination theory, this research investigates how a strong employer brand image contributes to a more engaged nursing workforce, thereby encouraging proactive communication regarding safety concerns. Data were collected from 240 nurses employed at Jordanian hospitals between September and November 2024. The findings reveal that sustainable employer branding—characterized by transparent, ethical, and inclusive organizational values—significantly enhances employee engagement and, in turn, motivates safety voice behavior. By cultivating a supportive work environment that aligns with nurses’ intrinsic motivations, hospitals can improve not only internal communication around safety but also long-term organizational resilience and trust. This aligns with sustainable marketing principles, which advocate for responsible internal stakeholder engagement as part of a broader sustainability agenda. Full article

Deodorants and antiperspirants available on the market are designed to reduce the discomfort associated with sweating. This study examined the types of active substances contained in deodorants and antiperspirants from international cosmetic brands available in Poland (part of the EU market) and the frequency of their use. Product compositions were analysed based on INCI (International Nomenclature of Cosmetic Ingredients) product labels. The investigation included the following 170 cosmetic products: 50 spray deodorants (from 50 different brands); 50 roll-on deodorants (from 50 brands); 20 stick deodorants (from 20 brands); 40 roll-on antiperspirants (from 40 brands); and 10 stick antiperspirants (from 10 brands). The most popular active components were Triethyl Citrate (51/120 formulations; 42.5%), followed by Alcohol (25.8%), Ethylhexylglycerin (25.0%), Caprylyl Glycol (12.5%), and Potassium Alum (10.0%). Antiperspirant products were dominated by aluminium-based compounds, with the most frequently used being the following aluminium-based salts: Aluminium Chlorohydrate (67.5%), Aluminium Sesquichlorohydrate (25.0%), and Aluminium Chloride (12.5%). In contrast, aluminium–zirconium complexes, such as Aluminum Zirconium Tri-, Penta-, and Octachlorohydrex Gly, were rarely used by cosmetic manufacturers. Additionally, composition complexity, i.e., the number of deodorizing and anti-sweating ingredients per single formulation, was examined for roll-on deodorants, stick deodorants, and roll-on antiperspirants. All tested antiperspirants and most deodorants contained fragrance-imparting ingredients; the most popular were Parfum/Fragrance, Limonene, Linalool, Citronellol, Citral, Benzyl Salicylate, Hexyl Cinnamal, and Geraniol. Full article

The choice between domestic and foreign production is one of the most important decisions not only for international business management but also for economic diplomacy and industrial policy. The reality is not a binary choice, but some firms use both. Why do companies maintain labour-intensive production in developed countries in the globalised world? To understand business challenges and strategies, this study examines small and medium-sized enterprises (SMEs) in the garment factory agglomeration in the North (Kenpoku) area of Iwate Prefecture, Japan. The in-depth case study, with a special focus on the six competitiveness factors of Japanese apparel firms, recognises that the ‘Made in Japan’ branding strategy is one of the effective ways to attract Japanese customers. This marketing strategy may motivate some firms to consider international market development. However, most Japanese SME apparel manufacturers play the role of original equipment manufacturer (OEM) for specific domestic market-oriented apparel companies. To meet customers’ strict delivery requirements, our case SMEs are developing multi-skilled workers to cope with high-mix small-lot production and fast delivery simultaneously. This management innovation is essential for building long-term business relationships and trust with corporate apparel buyers and surviving competition from products made in China and other developing countries. Full article

This study explores the growing global focus on sustainability in museums and cultural institutions, examining how digital marketing can support both sustainability and cultural identity. It provides insights into best practices, strategies, and challenges faced by cultural organizations, offering recommendations for improving sustainability and digital marketing in the Greek cultural sector. The study employs a mixed-methods approach, including a literature review to establish the international context, an observational analysis of global leaders mainly focusing on the Museum of Modern Art (MoMA) and the Metropolitan Opera (the Met), and primary research through a 30-question survey answered by 26 Greek cultural institutions. The findings reveal that leading global cultural organizations effectively use digital strategies to promote sustainability, enhancing cultural identity, brand, and economic resilience while advancing environmental stewardship and social justice. Greek cultural organizations, primarily facing financial and technical constraints, struggle with strategic integration and digital marketing, with few exceptions. The study concludes that the benefits of sustainable digital marketing outweigh the challenges, as it can significantly enhance cultural values and drive sustainability across environmental, economic, and social dimensions. By adopting a deeper understanding of sustainability and a more strategic, holistic approach, Greek organizations can amplify their impact, strengthen their presence, and contribute to long-term sustainability goals. Full article

In the context of globalization, cross-cultural research is essential for understanding behaviors and values across different cultural backgrounds. The way audiences from diverse cultures interpret and accept film content significantly impacts the international dissemination and market performance of films. This study, grounded in Hofstede’s six cultural dimensions—power distance index (PDI), individualism vs. collectivism (IDV), uncertainty avoidance (UAI), masculinity vs. femininity (MAS), long-term vs. short-term orientation (LTO), and indulgence vs. restraint (IVR)—incorporates additional variables such as visual aesthetic appeal (VAA), narrative complexity (NCI), viewing motivation (VM), behavioral intentions (BIs), and brand loyalty (BL) to construct a multidimensional research framework. This framework aims to comprehensively examine the acceptance of American animated films among Chinese audiences and the cultural differences influencing such acceptance. Using structural equation modeling (SEM), this study analyzed the interrelationships between variables based on a sample of 507 participants with prior viewing experience. The findings reveal that different cultural dimensions significantly impact VM. PDI, UAI, and IDV exert significant negative influences on VM, with PDI being the most influential. Conversely, LTO and IVR do not demonstrate significant negative effects. In contrast, MAS, VAA, and NCI exhibit significant positive impacts on VM. Additionally, VM strongly influences audience acceptance, which, in turn, promotes the formation of BIs and repeated VM. This study extends the application of Hofstede’s cultural dimensions to the domain of cross-cultural media consumption, enriching the theoretical framework with additional dimensions and offering a novel perspective for cross-cultural research. Furthermore, the study uncovers the intricate interactions between cultural context and film content, proposing strategies to enhance the acceptance of cross-cultural films. These findings not only provide valuable insights for the production and marketing of animated films but also offer strategic guidance for filmmakers in diverse markets. Full article

Globally, fruit breeders and marketers create trademarked brand names for new varieties which can be protected indefinitely, extending returns on breeding investments. Brand names help promote and differentiate fruits, acting as quality signifiers and simplifying consumer choices. This study introduces brand name evaluation criteria, identifies name classification frameworks, and audits North American and international apple names, covering plant varietal denominations and both trademarked and non-trademarked names. Key criteria for a good brand name include trademarkability, memorability (simplicity, distinctiveness, meaningfulness, sound associations, mental imagery, and emotional impact), and marketability (appropriate brand image and marketing support). Two modified frameworks were used to classify apple names. The audit revealed that the prevalence of using ‘Namesake’ names associated with ‘Real or Fictitious Persons/Places’ has significantly decreased (North America: 4.9 times since the 1920s). The use of ‘Compounding’ names has remained frequent (North America: 25% in the 2020s). Some categories have seen an increased usage as follows: ‘Product Unrelated—Metaphoric’ (North America: 17.5 times) and ‘Unusual Spellings’ (not recorded until the 1980s, recently 6%) names. Since the 1960s, the following categories have remained consistent: ‘Sensory’, ‘Product/Benefit Related’, ‘Product Unrelated—Non-Metaphoric’, and ‘Blending’ names. The findings support fruit and vegetable industries in distinguishing their products through effective brand naming. Full article

The design of product packaging significantly impacts consumer behavior by attracting attention and influencing purchasing choices within a competitive market environment. This research explores the effects of visual packaging elements, such as branding, imagery, and descriptive text, on consumer preferences and decisions. By examining regular, organic, and character-themed milk packaging, the study seeks to determine which features effectively capture attention and drive engagement. Employing eye-tracking tools (Tobii Pro Spectrum and Tobii Pro Lab) alongside survey analysis, the study evaluates consumer focus through fixation durations and heatmap visualizations. The findings indicate that character-themed packaging draws the most attention, with colorful illustrations and prominently displayed brand names playing a central role. Fixation data highlight brand names as the most consistently engaging feature across all packaging types. Regression analysis further reveals that cultural familiarity influences preferences, as international participants favored designs resembling those from their home regions or familiar global brands. These insights underscore the importance of visually appealing and culturally relevant designs in building consumer engagement and brand loyalty. The study offers valuable guidance for marketers and designers aiming to create packaging that resonates with diverse audiences and market demands. Full article

The potential of electric vehicles (EVs) to support the decarbonization of the transportation sector, crucial for meeting greenhouse gas reduction targets under the Paris Agreement, is obvious. Despite their advantages, the adoption of electric vehicles faces limitations, particularly those related to battery range and charging times, which significantly impact the time needed for a trip compared to their combustion engine counterparts. However, recent improvements in fast charging technology have enhanced these aspects, making EVs more suitable for both daily and long-distance trips. EVs can now deal with long trips, with travel times only slightly longer than those of internal combustion engine (ICE) vehicles. Fast charging capabilities and infrastructure, such as 350 kW chargers, are essential for making EV travel times comparable to ICE vehicles, with brief stops every 2–3 h. Additionally, EVs help reduce noise pollution in urban areas, especially in noise-saturated environments, contributing to an overall decrease in urban sound levels. However, this research highlights a downside of DC (Direct Current) fast charging stations: high-frequency noise emissions during fast charging, which can disturb nearby residents, especially in urban and residential areas. This noise, a result of the growing fast charging infrastructure, has led to complaints and even operational restrictions for some charging stations. Noise-related disturbances are a significant urban issue. The World Health Organization identifies noise as a key contributor to health burdens in Europe, even when noise annoyance is subjective, influenced by individual factors like sensitivity, genetics, and lifestyle, as well as by the specific environment. This paper analyzes the sound emission of a broad sample of DC fast charging stations from leading EU market brands. The goal is to provide tools that assist manufacturers, installers, and operators of rapid charging stations in mitigating the aforementioned sound emissions in order to align these infrastructures with Sustainable Development Goals 3 and 11 adopted by all United Nations Member States in 2015. Full article

(1) Background: This research examines the contamination levels of cadmium (Cd) and lead (Pb) in sugarcane and its derived products in Ecuador, addressing the significant issue of heavy metal pollution in the country’s agricultural lands. The primary aim of this study was to quantify the concentrations of Cd and Pb in sugarcane and the products derived from it, which are available to the Ecuadorian market. (2) Methods: Samples of the most-cultivated sugarcane varieties in the country, including ECU-01, ECU-02, Cenicaña (CC85-92), and Ragnar, were obtained. To ascertain the source of contamination in the derived products, the brands of panela, white sugar, and brown sugar that are most widely consumed in the country were selected. An atomic absorption spectrophotometry analysis was performed with a graphite furnace. (3) Results: All cane varieties presented Cd and Pb contamination. The variety with the highest levels of heavy metals was Ragnar, with average values of 4.32 mg kg⁻¹ of Pb and 0.15 mg kg⁻¹ of Cd. In the derived products, Pb was found to exceed the maximum limits stipulated in national and international regulations (0.5 mg kg⁻¹) in panela (2.3 mg kg⁻¹) and white sugar (1.6 mg kg⁻¹) sold by one of the brands. (4) Conclusions: It was found that lead (Pb) contamination is directly linked to the use of contaminated sugarcane as a raw material, along with bleaching agents. Full article

(1) Background: Facing the challenges of a post-pandemic period and the Ukraine War and recognising the gap in scientific research on the application of revenue management (RM) in the Portuguese hotel industry, the main objective of this study is to identify the most effective and least appropriate RM practices for use in periods of low demand and crises, reflecting the financial sustainability perspective. The theoretical framework of this study focuses on the main RM practices, grouping them into price and non-price strategies. (2) Methods: A quantitative methodology was employed, collecting information from Portuguese hotels through an online questionnaire, and statistical analysis using Mann–Whitney and Chi-square tests was conducted. (3) Results: Hotels offered discounts during the pandemic, but room rates were reduced during the recovery period. These findings also revealed that commonly used techniques were the best available rate (BAR) and rate fences, particularly during the pandemic. Quality, brand image, strategic partnerships, and marketing actions are recognised as essential. However, loyalty programs, length of stay (LOS) control, rate parity, and bundled services are not commonly implemented despite their importance during periods of low demand. Larger hotels, five-star hotels, and members of international chains applied more RM practices than smaller four-star independent hotels. (4) Originality: This study provides original and valuable insights into increasing hotel revenues and occupancy rates during future periods of low demand, which benefit financial sustainability. Full article

Product tasting is a key element in improving customer satisfaction in the commercial environment. This study looks at the notion of traditional tasting and its effect on customer behavior and explores emerging tasting techniques, shedding light on the contribution of digital tasting. Indeed, the advent of the metaverse has made it possible to offer new virtual tasting experiences. However, this experience does not yet involve a sense of taste. Our manuscript highlights the potential of tasting in the metaverse through a descriptive study of various concrete cases of international brands that have included it in their marketing strategies. In light of the results, practical and theoretical recommendations are provided for professionals interested in leveraging virtual tools to improve consumer satisfaction. Full article