Search Results (28)

Artificial intelligence is transforming industrial marketing by reshaping processes, decision-making, and inter-firm relationships. However, research remains fragmented, with limited evidence on how adoption drivers create new capabilities and sustainability outcomes. This study develops and empirically validates an integrated framework that combines technology, organization, environment, user acceptance, resource-based perspectives, dynamic capabilities, and explainability. A convergent mixed-methods design was applied, combining survey data from industrial firms with thematic analysis of practitioner insights. The findings show that technological readiness, organizational commitment, environmental pressures, and user perceptions jointly determine adoption breadth and depth, which in turn foster marketing capabilities linked to measurable improvements. These include shorter quotation cycles, reduced energy consumption, improved forecasting accuracy, and the introduction of carbon-based pricing mechanisms. Qualitative evidence further indicates that explainability and human–machine collaboration are decisive for trust and practical use, while sustainability-oriented investments act as catalysts for long-term transformation. The study provides the first empirical integration of adoption drivers, capability building, and sustainability outcomes in industrial marketing. By demonstrating that artificial intelligence advances competitiveness and sustainability simultaneously, it positions marketing as a strategic lever in the transition toward digitally enabled and environmentally responsible industrial economies. We also provide a simplified mapping of theoretical lenses, detail B2B-specific scale adaptations, and discuss environmental trade-offs of AI use. Given the convenience/snowball design, estimates should be read as upper-bound effects for mixed-maturity populations; robustness checks (stratification and simple reweighting) confirm sign and significance. Full article

Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition networks (IIoT-CNs) in enhancing the customer experience and value cocreation among SMEs. Grounded in Service-Dominant Logic, this research explores how interfirm collaboration and real-time data integration influence key performance indicators (KPIs), including perceived product quality, delivery timeliness, packaging standards, and product performance. Methods: An experimental design involving SMEs in Portugal’s ornamental stone sector contrasts traditional operations with digitally integrated coopetition practices. Results: While individual KPI improvements were not statistically significant, regression analysis revealed a significant positive relationship between IIoT-CN participation and the overall customer experience. The reduced variance in the performance metrics further suggests increased consistency and reliability across the network. Conclusions: These findings highlight IIoT-CNs as a promising model for SME digital transformation, contingent on trust, interoperability, and collaborative governance. This study contributes empirical evidence and practical insights for advancing customer-centric innovation in SME-dominated supply chains. Full article

Introduction: The aerospace industry has been significantly disrupted by recent economic downturns, underscoring the need for robust supply chain management. This is especially important given the complexity of aircraft manufacturing, the globalization of supply chains, and the requirement to meet stringent regulatory standards. While outsourcing is widely adopted to improve cost competitiveness, it also introduces risks, such as compromised product quality, inefficiency, and delays. Methods: This study explores how aerospace firms manage outsourcing relationships using control mechanisms. Data were gathered through seven semi-structured interviews with supply chain managers from contracting and supplier firms focusing on both formal and informal controls in supplier selection and relationship management. Results: Supplier selection is primarily guided by trust, past performance, and delivery reliability. Firms employ formal controls, such as KPIs and certifications, alongside informal practices, including embedding internal staff within supplier operations. This dual approach ensures quality, mitigates risks, and maintains compliance with regulatory standards. Conclusions: This study concludes that combining formal and informal controls is vital for balancing outsourcing efficiency with risk mitigation, offering valuable insights into supply chain management practices in regulated industries like aerospace. Full article

The structure of the network among firms participating in global value chains is an important factor in understanding the changes in China’s carbon emissions. This paper focuses on the interdependence between firms and the interconnected networks to which they belong, utilizing an inter-country input–output model that distinguishes between domestic-owned enterprises and foreign-invested enterprises for measurement purposes. By distinguishing between domestic and cross-border global value chains, we illustrate the carbon emission effects of relational global value chains and their network structures, thereby contributing a Chinese perspective on relational global value chains and carbon emission reduction. This study reveals that (1) relational global value chain activities have emerged as a significant contributor to China’s carbon emissions, constituting approximately 26.8%, with its growth mainly stemming from the expansion of domestic global value chain emissions. At the sectoral level, relational global value chain activities lead to higher carbon emissions from the service sector than from the manufacturing sector. (2) Domestic global value chain relationship activities are more likely to have favorable economic and environmental trade-offs, as evidenced by the lower carbon intensity of the domestic global value chain than the cross-border global value chain. The circle-structured relationship activities between domestic-owned enterprises and foreign-invested enterprises are associated with more sustainable carbon emission growth and greater potential for emission reduction than the chain structure. (3) Structural decomposition analysis indicates that the impact of cross-border global value chain emissions on China’s carbon emission growth has been decreasing since 2012, while the influence of the domestic global value chain is on the rise and surpasses that of the cross-border global value chain by the end of the period. Full article

Japanese firms are accelerating their engagement in horizontal collaboration through unprecedented inter-firm combinations that allow organizations to respond flexibly and quickly to changes in the external environment. However, existing research has not sufficiently examined trust formation and individual interaction processes in the initial stages of such inter-organizational collaboration. This study examines a newly established value-creation consortium led by the private sector that uses state-of-the-art artificial intelligence (AI) technology to solve social issues. We interviewed consortium members in different positions; the steps for coding and theorization (SCAT) were used to analyze individuals’ interactions in the initial stage of forming inter-organizational collaboration. The results showed that the members’ willingness to collaborate increased due to the leader exhibiting trustworthy behavior. Furthermore, uncertainty caused by AI’s technological specificity led to insecurity, creating role ambiguity and role conflicts, which leaders and members overcame to form interdependent relationships among individuals. The indication of such a process is a new finding, the practical implications of which are discussed. Full article

Platforms have the ability to create connected digital spaces where different actors co-exist and work together. The paper explores the power of platforms as enablers of a new channel of proximity, called digital proximity. It argues that platforms enable interactions, information flows, and network formation through digital proximity, which can effectively reinforce externalities complementing existing proximity forms or bypassing physical space barriers. Firms and industries adopting platform-based tools can create meaningful channels for increasing their proximity at an intra- and inter-firm level. The study uses data from the Digital Economy and Society database covering 25 EU countries for the years 2019 and 2021. It calculates the degree of adoption by EU firms at the national level for a set of selected platform-based technologies closely related to different proximity forms. It investigates the relationship between digital proximity, firm size, and industry, also introducing a geographical dimension. The evidence suggests that large firms have managed to integrate platform-based technologies to a greater extent, whereas small and medium firms still lack leveraging the full power of platforms. Increased adoption at the country level is also related to increased productivity, indicating the geographical dimension of platforms. The paper argues that platforms can be seen as a new means for balancing uneven spatial capabilities for producing proximity, indicating a high potential for fostering territorial cohesion. It concludes by suggesting that future research should measure the effects of digital proximity on development and their causal relationship to better elaborate on the implications of platforms on development. Full article

The objective of this paper is to assess the potential roles of blockchain technology in enhancing quality, safety, and sustainability throughout the production and distribution of food and beverage products. To achieve this, a multiple case study approach has been selected as the primary research methodology. This article underscores the transformative impact of blockchain implementation on inter-organizational transactions, reducing uncertainty among supply chain participants and fostering more equitable interdependence among partners in the value chain. These developments have the potential to bolster quality, safety, and sustainability within the food and beverage industry. The article also explores strategies for enhancing blockchain’s influence on interfirm governance structures within the food and beverage sector. It delves into the possibilities of broadening participation by increasing the number and variety of participants in blockchain networks. It investigates how the synergy between blockchain technology and other emerging technologies can further optimize their impact on reducing interfirm governance structures. Also addressed in the paper is the potential for blockchain-based solutions to enhance distributive fairness within the food and beverage industry, offering marginalized groups, such as small-holder farmers, greater opportunities for integration into the global economy. Special emphasis is placed on blockchain’s capacity to enhance interfirm governance in this industry by reducing uncertainty among supply chain participants and creating more symmetrical dependencies among them. The article also posits that by fostering entrepreneurial prospects for marginalized communities and promoting distributive fairness, blockchain technology can contribute to socially responsible actions. Overall, this study extends theories and concepts from information and communications technologies’ (ICTs) effects on agency, boundaries, and uncertainty in the context of organizational and inter-organizational dynamics. Full article

This study constructs an agent-based model suitable for analyzing the propagation of economic shocks based on a macroeconomic agent-based model structure that covers major economic entities. Instead of setting an upstream and downstream structure of firms in the inter-firm networks, our model includes a mechanism that connects each firm through supplier–customer relationships and incorporates interactions between firms mutually buying and selling intermediate input materials. It is confirmed through the proposed model’s simulation analysis that, although a firm’s sales volume temporarily falls due to an economic shock of the type that causes a sharp decline in households’ final demand, the increase in assets held by households as they refrain from spending rather expands their capacity for consumption. As a result, after the economic shock ceases to exist, the firm’s sales volume tends to be even greater than that of the preceding periods of the shock. Furthermore, we found that when the sales volume of products in a final consumer goods sector falls during the shock, the falls in sales in the non-final consumer goods sectors are suppressed due to replacement demand, and the increase in sales volume for the non-final consumer goods sectors is moderated after the shock ceases to exist. Full article

The mechanism of the impact of inter-firm social networks on innovation capabilities has attracted much research from both theoretical and empirical perspectives. However, as a special emerged and developing complex production system, how the scenario factors affect the relationship between these variables has not yet been analyzed. This study identified several scenario factors which can affect the firm’s technological innovation capabilities. Take the manufacturing scenario in China as an example, combined with the need for firms’ ambidexterity innovation and green innovation capability, a multi-objective simulation model is constructed. Past empirical analysis results on the relationship between inter-firm social network factors and innovation capabilities are used in the model. In addition, a numerical analysis was conducted using data from the Chinese auto manufacturing industry. The results of the simulation model led to several optimization strategies for firms that are in a dilemma of development in the manufacturing scenario. Full article

Background: Strategic alliance is a popular strategic option for business entities to strengthen the competitive advantages of all partners in a partnership. The global logistics industry has witnessed the formulation of several successful strategic alliances. However, the Vietnamese logistics industry seems to grow slowly and lacks long-term inter-firm partnerships. In such a context, it is critical to have a more effective approach to selecting partners in strategic alliances to increase long-term relationships and firm performance. Method: Thus, this study proposes using the SBM-I-C DEA model to examine and suggest partners for Vietnamese logistics firms to form strategic alliances. Results: Our findings show that integrating technology in managing strategic alliances will foster companies in the alliance to formulate a better strategy with up-to-date information on policies. Conclusion: Using the SBM-I-C DEA model, companies can minimize operating costs and optimize delivery time. Thus, companies can better satisfy customers. From the research findings, some implications are proposed for Vietnamese logistics companies. Full article

Transaction-specific investment and organizational performance are two core concepts in studies of transactions between firms. The existing literature has explored the effect of transaction-specific investment on organizational performance from three different theoretical perspectives: transaction cost economics (TCE), the resource-based view (RBV), and social exchange theory (SET). However, considerable ambiguities and inconsistencies exist among the hypotheses and relevant empirical study results, which have brought confusion to academic research and practice. This study adopted a meta-analysis method to conduct a quantitative review of 58 existing empirical studies, and obtained a total sample size of 16,092. These results suggest more TSIs in buyer–seller relationships, which can improve both economic and social performance, especially regarding technological performance and relationship performance. Moreover, tangible TSIs are more efficient, although they are considered vulnerable to opportunistic behavior in previous research, and contextual factors are also considered as moderators. These findings enrich the existing inter-firm relationship literature and provide clear suggestions for companies’ TSI decisions. Full article

With the development of society and the improvement of environmental consciousness, the performance of corporate environmental responsibility (CER) has elicited increasing attention in recent years. In previous studies, the exploration of the antecedents of CER is far less evident than the exploration of its results, and only few studies have investigated what determines CER engagement from the perspective of supply chain concentration (SCC). Using data from 2413 firms in China from 2013 to 2019, our study uses the fixed effect model and performs multiple robustness tests to examine the impact of SCC on the fulfillment of CER, its transmission mechanism, and the moderating role of technology uncertainty (TU). Empirical results show that SCC has a pivotal negative impact on CER performance, wherein both supplier concentration (SUP) and customer concentration (CUS) are detrimental to CER performance. Further mechanism analysis shows that such negative effect can be explained by the adverse effect of SCC on the operating cash flow (OCF), in which OCF has a partial mediating effect. Moreover, the negative impact of SCC on CER performance is more significant when the uncertainty of firms’ technological environment is stronger. Our study opens the transmission “black box” between SCC and CER performance and incorporates the behaviors of firms, inter-firm relationships, and environmental factors into the same research framework, and provides a theoretical guidance for management practices. Full article

The project-based construction industry finds itself in a paradoxical situation: while it weighs heavily in the world economy, it does have a history of low productivity. One important issue that plagues the industry is related to the challenges that stem from collaborative efforts (or lack thereof) between actors. The objective of this paper is to explore how actors of the construction industry organize their inter-firm relationships while examining the characteristics of such interactions and the elements affecting them (drivers, barriers, facilitators, outcomes). These interactions and elements were uncovered using a systematic literature review. A qualitative content analysis was carried out to categorize these elements and to generate dimensions describing the forms. The 139 articles retrieved depicted 12 relational forms established between construction companies (in descending order of citation): partnering, alliancing, project delivery methods, supply chain integration, joint ventures, integrated project delivery, joint risk management, collaborative design, contingent collaboration, quasi-fixed network, resource sharing, and collaborative planning. A multitude of drivers, barriers, facilitators, and outcomes were found. An analysis of the results led to the conceptualization of a multidimensional profile, which allows for a practical and flexible identification of the relationship form potential partners in the construction sector intend to establish. To provide guidelines for the implementation of this profile, a three-step framework was developed. Full article

The stock prices of a company are significantly influenced by changes of its business relationships. However, the effectiveness of stock price prediction based on such inter-firm business relationships has been partially confirmed in limited region and/or timeframe cases. In particular, it has not been verified under highly volatile market conditions such as those caused by the COVID-19 pandemic. To address these issues, we analyzed the impact of supplier–customer relationships on stock prices in the case of the Japanese stock market using The Fama-French three-factor model and publicly available information of business relationships. The subjects were classified into two conditions—normal and COVID-19—and the stock price predictability associated with changes of stock prices of related companies for both short and long holding periods. As a result, the significance of stock price predictability was confirmed on a daily and monthly basis in the given region. In addition, specific factors including a volatile event caused by a customer company, a stock price downturn, and the company size of a customer particularly improved stock price predictability in the pandemic. Full article

Strategic decisions like supply chain integration and interfirm value co-creation are significant to SMEs’ performance. Therefore, this paper aims to find out the relationships between supply chain integration, interfirm value co-creation, and firm performance in Ghanaian SMEs. We employed a structural equation model (SEM) to estimate the responses of 473 SMEs registered with the Association of Ghanaian Industries (AGI) to find the nexus between supply chain integration, interfirm value co-creation, and the performance of Ghanaian SMEs. Further, we test for the mediating role of innovation capability and stakeholder pressure in the relationships between supply chain integration and firm performance and the relationship between supply chain integration and interfirm value co-creation, respectively. We found a positive significant relationship between the variables. Innovation capability mediates the positive relationship between supply chain integration and firm performance. Interfirm value co-creation has a negative relationship with the innovation capabilities of SMEs. Therefore, Ghanaian SMEs can invest in technologies, which promote collaborations with external parties to create value while minimizing cost. Full article