- Article
13 Citations
5,521 Views
21 Pages
Exploring Cloud-Based Bookstore Continuance from a Deconstructed Task–Technology Fit Perspective
- Ming-Chien Hung,
- Paul C. Talley,
- Kuang-Ming Kuo and
- Mai-Lun Chiu
-
20 November 2020
In an effort to help organizations understand consumers, our study deconstructs task–technology fit into two segments: ideal task–technology fit and individual use context–technology fit. Users’ continuous use of cloud-based b...