Search Results (486)

The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly altered consumer interaction. This transition is further expedited by Netflix-like entertainment marketing methods, which have demonstrated the capacity to enhance consumer retention by as much as 40%. As organizations adjust to this evolving landscape, it is essential to optimize supply chain strategies to align with these dynamic, consumer-centric environments. This paper examines the complexity of decision-making in live e-commerce supply chains, specifically regarding Netflix-inspired marketing strategies. The primary aim of this study is to design a game-theoretic framework that examines the interactions between producers and online celebrity retailers (OCRs) across different power dynamics. As live commerce integrates digital retail with immersive experiences, businesses must optimize pricing, quality, and marketing strategies in real-time. We present engagement-driven marketing as a strategic variable and incorporate consumer regret and switching costs into the demand function. To illustrate practical trade-offs in strategy, we incorporate a multi-criteria decision-making (MCDM) layer with AHP-TOPSIS, assessing profit, consumer surplus, engagement score, and channel efficiency. The experiment results indicate that Netflix-style marketing markedly increases demand and profit in retailer-led frameworks, whereas centralized tactics enhance overall channel performance. TOPSIS analysis prioritizes high-effort, high-engagement methods, whereas the Stackelberg experiment underscores the influence of power dynamics on profit distribution. This study presents an innovative integrative decision-making methodology for enhancing live-streaming commerce tactics in data-driven and consumer-focused markets. Full article

This paper examines the effect of digital innovation on cost stickiness in manufacturing firms, focusing on the underlying mechanisms and contextual factors. Using data from Chinese A-share listed manufacturing firms from 2012 to 2023, we find that, first, for each one-unit increase in the level of digital technology, the cost stickiness index of enterprises decreases by an average of 0.4315 units, primarily through digital process innovation and digital business model innovation, whereas digital product innovation does not exhibit a statistically significant impact. Second, manufacturing servitization and the optimization of human capital structure are identified as key mediating mechanisms. Digital innovation promotes servitization by transitioning firms from product-centric to service-oriented business models, thereby reducing fixed costs and improving resource flexibility. It also optimizes human capital by increasing the proportion of high-skilled employees and reducing labor adjustment costs. Third, the effect of digital innovation on cost stickiness is found to be heterogeneous. Firms with high financing constraints benefit more from the cost-reducing effects of digital innovation due to improved resource allocation efficiency. Additionally, mid-tenure executives are more effective in leveraging digital innovation to mitigate cost stickiness, as they balance short-term performance pressures with long-term strategic investments. These findings contribute to the understanding of how digital transformation reshapes cost behavior in manufacturing and provide insights for policymakers and firms seeking to achieve sustainable development through digital innovation. Full article

Analyzing and leveraging data effectively has been an advantageous strategy in the management workflows of many contemporary organizations. In business and finance, data-informed decision workflows are nowadays essential for enabling development and growth. However, there is yet a theoretical or quantitative approach for analyzing the cost–benefit of the processes in such workflows, e.g., in determining the trade-offs between machine- and human-centric processes and quantifying biases. The aim of this work is to translate an information-theoretic concept and measure for cost–benefit analysis to a methodology that is relevant to the analysis of hybrid decision workflows in business and finance. We propose to combine an information-theoretic approach (i.e., information-theoretic cost–benefit analysis) and an engineering approach (e.g., workflow decomposition), which enables us to utilize information-theoretic measures to estimate the cost–benefit of individual processes quantitatively. We provide three case studies to demonstrate the feasibility of the proposed methodology, including (i) the use of a statistical and computational algorithm, (ii) incomplete information and humans’ soft knowledge, and (iii) cognitive biases in a committee meeting. While this is an early application of information-theoretic cost–benefit analysis to business and financial workflows, it is a significant step towards the development of a systematic, quantitative, and computer-assisted approach for optimizing data-informed decision workflows. Full article

The hub location problem is constantly examined in the field of air transportation, especially when designing networks for passenger airlines or express cargo providers. The competition that characterizes these businesses combined with the small benefit margins of the industry puts more pressure on finding innovative optimization tools when designing networks, locating hubs, and opening new routes with the minimum cost, usually under strict capacity constraints. This review covers the hub location problem in air transportation and its different mathematical models in preparation for a detailed SLR. Full article

To achieve regional sustainable development, the low-carbon transformation of agriculture is essential, as it serves both as a significant carbon source and as a potential carbon sink. This study calculated the agricultural carbon emissions in Liaocheng from 2010 to 2022 by analyzing processes including crop cultivation, animal husbandry, and agricultural input. Additionally, a simulation model of the water–energy–food–carbon nexus (WEFC-Nexus) for Liaocheng’s agricultural production process was developed. Using Vensim PLE 10.0.0 software, this study constructed a WEFC-Nexus model encompassing four major subsystems: economic development, agricultural production, agricultural inputs, and water use. The model explored four policy scenarios: business-as-usual scenario (S1), ideal agricultural development (S2), strengthening agricultural investment (S3), and reducing agricultural input costs (S4). It also forecast the trends in carbon emissions and primary sector GDP under these different scenarios from 2023 to 2030. The conclusions were as follows: (1) Total agricultural carbon emissions exhibited a three-phase trajectory, namely, “rapid growth (2010–2014)–sharp decline (2015–2020)–gradual rebound (2021–2022)”, with sectoral contributions ranked as livestock farming (50%) > agricultural inputs (27%) > crop cultivation (23%). (2) The carbon emissions per unit of primary sector GDP (CEAG) for S2, S3, and S4 decreased by 8.86%, 5.79%, and 7.72%, respectively, compared to S1. The relationship between the carbon emissions under the four scenarios is S3 > S1 > S2 > S4. The relationship between the four scenarios in the primary sector GDP is S3 > S2 > S4 > S1. S2 can both control carbon emissions and achieve growth in primary industry output. Policy recommendations emphasize reducing chemical fertilizer use, optimizing livestock management, enhancing agricultural technology efficiency, and adjusting agricultural structures to balance economic development with environmental sustainability. Full article

Manufacturing serves as a vital indicator of a nation’s economic strength, technological advancement, and comprehensive competitiveness. In the context of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) business environment and globalization, uncertain market demand has intensified supply chain disruption risks, necessitating resilience strategies to enhance supply chain stability. This study proposes five resilience strategies—establishing an information sharing system, multi-sourcing, alternative suppliers, safety stock, and alternative transportation plans—while integrating sustainability requirements. A multi-objective mixed-integer optimization model was developed to balance cost efficiency, resilience, and environmental sustainability. Comparative analysis reveals that the resilience-embedded model outperforms traditional approaches in both cost control and risk mitigation capabilities. The impact of parameter variations on the model results was examined through sensitivity analysis. The findings demonstrate that the proposed optimization model effectively enhances supply chain resilience—mitigating cost fluctuations while maintaining robust demand fulfillment under uncertainties. Full article

This paper investigates sustainable decision systems within green E-business models by analyzing how different O2O (online-to-offline) fulfillment structures affect emission-reduction efforts and pricing strategies in a two-tier supply chain consisting of a manufacturer and a new retailer. Three practical sales formats—package self-pickup, nearby delivery, and hybrid—are modeled using Stackelberg game frameworks that incorporate key factors such as inconvenience cost, logistics cost, processing fees, and emission-reduction coefficients. Results show that the manufacturer’s emission-reduction decisions and both parties’ pricing strategies are highly sensitive to cost conditions and consumer preferences. Specifically, higher inconvenience and abatement costs consistently reduce profitability and emission efforts; the hybrid model exhibits threshold-dependent advantages over single-mode strategies in terms of carbon efficiency and economic returns; and consumer green preference and distance sensitivity jointly shape optimal channel configurations. Robustness analysis confirms the model’s stability under varying parameter conditions. These insights provide theoretical and practical guidance for firms seeking to develop adaptive, low-carbon fulfillment strategies that align with sustainability goals and market demands. Full article

Efficient logistics and transport infrastructure are critical in contemporary urban and interurban scenarios due to their impact on economic development, environmental sustainability, and quality of life. This study explores the use of the Ant Colony Optimization (ACO) metaheuristic applied to the Vehicle Routing Problem (VRP) and the strategic positioning of service stations along major highways. Through a systematic mapping of the literature and practical application to a real-world scenario—specifically, a case study on the Bandeirantes Highway (SP348), connecting Limeira to São Paulo, Brazil—the effectiveness of ACO is demonstrated in addressing complex logistical challenges, including capacity constraints, route optimization, and resource allocation. The proposed method integrates graph theory principles, entropy concepts from information theory, and economic analyses into a unified computational model implemented using Python (version 3.12), showcasing its accessibility for educational and practical business contexts. The results highlight significant improvements in operational efficiency, cost reductions, and optimized service station placement, emphasizing the algorithm’s robustness and versatility. Ultimately, this research provides valuable insights for policymakers, engineers, and logistics managers seeking sustainable and cost-effective solutions in transport infrastructure planning and management. Full article

To address the challenge of multimodal anomaly data governance in ship maintenance-cost prediction, this study proposes a three-stage hybrid data-cleansing framework integrating physical constraints and intelligent optimization. First, we construct a multi-dimensional engineering physical constraints rule base to identify contradiction-type anomalies through ship hydrodynamics validation and business logic verification. Second, we develop a Feature-Weighted Isolation Forest Algorithm (W-iForest) algorithm that dynamically optimizes feature selection strategies by incorporating rule triggering frequency and expert knowledge, thereby enhancing detection efficiency for discrete-type anomalies. Finally, we create a Genetic Algorithm-Ant Colony Optimization Collaborative Random Forest (GA-ACO-RF) to resolve local optima issues in high-dimensional missing data imputation. Experimental results demonstrate that the proposed method achieves a physical compliance rate of 88.2% on ship-maintenance datasets, with a 25% reduction in RMSE compared to conventional prediction methods, validating its superior data governance capability and prediction accuracy under complex operating conditions. This research establishes a reliable data preprocessing paradigm for maritime operational assurance, exhibiting substantial engineering applicability in real-world maintenance scenarios. Full article

In distribution networks, energy storage serves as a crucial means to mitigate power fluctuations from renewable energy sources. However, due to its high cost, energy storage remains a resource whose large-scale adoption in power systems faces significant challenges. In recent years, the emergence of shared energy storage business models has provided new opportunities for the efficient operation of multi-distribution networks. Nevertheless, distribution network operators and shared energy storage operators belong to different stakeholders, and traditional centralized scheduling strategies suffer from issues such as privacy leakage and overly conservative decision-making. To address these challenges, this paper proposes a Nash bargaining game-based optimal energy management and trading strategy for multi-distribution networks with shared energy storage. First, we establish optimal scheduling models for active distribution networks (ADNs) and shared energy storage operators, respectively, and then develop a cooperative scheduling model aimed at maximizing collaborative benefits. The interactive variables—power exchange and electricity prices between distribution networks and shared energy storage operators—are iteratively solved using the Alternating Direction Method of Multipliers (ADMM). Finally, case studies based on modified IEEE-33 test systems validate the effectiveness and feasibility of the proposed method. The results demonstrate that the presented approach significantly outperforms conventional centralized optimization and distributed robust techniques, achieving a maximum improvement of 3.6% in renewable energy utilization efficiency and an 11.2% reduction in operational expenses. While maintaining computational performance on par with centralized methods, it effectively addresses data privacy concerns. Furthermore, the proposed strategy enables a substantial decrease in load curtailment, with reductions reaching as high as 63.7%. Full article

The relationship between firm size and the financial performance of advertising and marketing companies remains understudied in the academic literature, including in the regional context. Using a panel data methodology, this study analyzes the impact of three proxies for firm size (total assets, number of employees, and sales) on the financial performance (return on assets and profit margin) of the 500 most profitable advertising and marketing companies from 16 Western European countries over the period 2019–2023. Weighted least squares regression analysis revealed statistically significant negative effects of all three proxies for firm size on financial performance, with the strongest negative effects on total assets on return on assets and sales on profit margin, which is similar to return on sales. Empirical data confirm the inverse relationship between total assets and their profitability; this indicates the advantages of resource-optimized business models with high management flexibility and effective use of intellectual capital compared to material-intensive structures. The inverse relationship between the number of employees and financial performance is due to higher operating personnel costs and the difficulty of effectively managing human resources as the number of employees increases. Increased sales negatively affect profit margins, demonstrating a decrease in the efficiency of converting revenue into profits as operations expand. These findings are important for developing effective financial management strategies and making investment decisions in the industry under study. The research contributes to SDGs 8, 9, and 12 by demonstrating how resource-optimized structures with higher management flexibility and effective use of intellectual capital can outperform material-intensive structures in the advertising and marketing industry. Full article

In today’s volatile market environment, supply chain management (SCM) must address complex challenges such as fluctuating demand, fraud, and delivery delays. This study applies machine learning techniques—Extreme Gradient Boosting (XGBoost) and Recurrent Neural Networks (RNNs)—to optimize demand forecasting, inventory policies, and risk mitigation within a unified framework. XGBoost achieves high forecasting accuracy (MAE = 0.1571, MAPE = 0.48%), while RNNs excel at fraud detection and late delivery prediction (F1-score ≈ 98%). To evaluate models beyond accuracy, we introduce two novel metrics: Cost–Accuracy Efficiency (CAE) and CAE-ESG, which combine predictive performance with cost-efficiency and ESG alignment. These holistic measures support sustainable model selection aligned with the ISO 14001, GRI, and SASB benchmarks; they also demonstrate that, despite lower accuracy, Random Forest achieves the highest CAE-ESG score due to its low complexity and strong ESG profile. We also apply SHAP analysis to improve model interpretability and demonstrate business impact through enhanced Customer Lifetime Value (CLV) and reduced churn. This research offers a practical, interpretable, and sustainability-aware ML framework for supply chains, enabling more resilient, cost-effective, and responsible decision-making. Full article

The purpose of this research is to investigate the possibilities of electricity consumption-associated cost reduction in buildings owned by a medium-sized logistics company in Latvia (A_LV), which is a part of the larger international business ecosystem (A). The company is not using all of its facilities for its own business needs, some of them are rented out, and therefore the possibility of impacting electricity consumption in rented out buildings is limited. During the research, mixed-type approaches combining qualitative and quantitative research methods and data analysis were employed, where the quantitative methods helped to analyze the company’s electricity consumption and cost changes in different time periods, while the qualitative methods were used in a literature review. As primary data sources, A_LV’s internal electricity consumption reports and invoices for electricity payments were used, along with publicly available data on electricity consumption in Latvia and wholesale market price fluctuations. Although A_LV has numerous areas of electricity consumption optimization, this research is limited to few of them—lighting system optimization, energy management and automation applications, forklift charging regime adjustments, and choice of electricity retailer and tariff plan. Full article

The selection of an appropriate cloud platform represents a highly important strategic decision for any IT company. In pursuit of business optimization, cost reduction, improved reliability, and enhanced market competitiveness, selecting the most suitable cloud platform has become a major practical challenge. This paper proposes a novel two-stage multi-attribute decision-making (MADM) model, enhanced through the use of interval type-2 fuzzy sets (IT2FMADM). This was demonstrated through a case study in an IT company based in Serbia. In the first stage, three experts from the company were surveyed to assess the relative importance of the attributes, and their evaluations were aggregated using the fuzzy harmonic mean operator. As a result, unified fuzzy weight vectors were obtained. In the second stage, two MADM methods extended with interval type-2 fuzzy sets, namely COmplex PRoportional Assessment (IT2FCOPRAS) and Evaluation based on Distance from Average Solution (IT2FEDAS), were applied to support the selection of the most suitable cloud platform. Each platform was evaluated by decision-makers (DMs), who reached a consensus in their assessments, supported by data from company records. A comparative analysis of the results revealed that different methods may produce varying rankings of alternatives, particularly when the alternatives are objectively similar in their characteristics. Nevertheless, the proposed model can serve as a highly useful decision-support tool for company management. Full article

Urban forests (UFs) play a crucial role in mitigating climate change, but their management presents complex trade-offs between environmental, economic, and social aspects. We developed a Decision Support Tool (DST) to simulate 27-year UF dynamics under six different management strategies, aiming to maximize socio-economic and environmental benefits while considering costs. Business as Usual (BaU), Yielding Scenario (YS), High Management (HM), Forest Development (FD), Social Boost (SB), and Cover Maximizing (CM) strategies were tested with the DST in the Vazzieri district of Campobasso, central Italy. The DST integrates CO₂ removal, management expenditures and revenues, and the social usability of UFs. The findings show that while all the strategies contribute to climate change mitigation, FD and SB offer the best balance between the environmental and social sides. FD demonstrates significant CO₂ removal with moderate expenditures, whereas SB maximizes CO₂ removal despite its high management expenditures. Otherwise, YS and BaU show limited environmental benefits with beneficial economic outcomes. While achieving the highest environmental and social benefits, CM incurs the greatest economic costs. This study highlights the need for long-term, integrated UF strategies to harmonize climate change mitigation with economic viability and social inclusivity. The DST provides a valuable framework for urban planners and policymakers to optimize sustainable UF management. Full article