Search Results (748)

Audience reactions to oral communication are shaped by both communicative practices and broader social contexts. While elements such as message content, delivery style, and vocal expression can be developed through training, other factors—such as gender and ethnicity—reflect social identities that are often associated with how speakers are perceived and evaluated. This study examines how these contextual attributes are associated with audience engagement in digital public speaking environments. Drawing on an initial dataset of 977 TEDx talks, resulting in two high-confidence subsamples of 610 speakers for gender and 387 for ethnicity, curated through a combination of computational methods with a communication perspective. We analyzed the relationship between the two factors with engagement indicators—including likes, dislikes and interaction rates. The analysis explores whether patterns of audience response differ across demographic groups and at the intersection of gender and ethnicity. The findings reveal that neither gender nor ethnicity, considered on its own, was significantly associated with audience engagement; differences emerged only at the intersection of the two. Specifically, non-Hispanic Black speakers were associated with higher levels of negative feedback in both genders, Hispanic male speakers received more positive engagement than other male speakers, and Asian female speakers showed lower interaction levels—fewer views, likes, and comments—than non-Hispanic White female speakers. These patterns suggest that disparities in how audiences respond to speakers’ social identities in mediated contexts are intersectional, becoming visible only when gender and ethnicity are considered jointly. By providing empirical evidence from a diverse digital corpus, this study contributes to ongoing debates on digital inequalities, representation, and participation in contemporary media environments, highlighting the importance of considering social context in analyses of audience behavior. Full article

Drawing on the Value–Attitude–Behavior framework, this study aims to investigate the relationship between environmental values and pro-environmental behavior and the mediating role of environmental attitudes in this relationship among Generation Z in India. Survey data were gathered using a structured questionnaire from 281 respondents, and statistical analysis for this study was conducted using SmartPLS 4.0 software. The Partial Least Squares Structural Equation Modeling (PLS-SEM) algorithm and bootstrapping technique were employed to analyze both the direct and mediation relationships. Path coefficients and t-values were thoroughly examined to validate and support the proposed hypotheses, ensuring robust testing of the model’s structure and relationships. The study establishes a significant association between environmental attitudes and values, highlighting their positive role in promoting pro-environmental behavior, supporting the VAB theory. A partial mediation paradigm, in which environmental behavior is related to both cognitive (attitude) and motivational (value) factors, is supported by the significance of both direct and indirect effects. Multiple variables are highlighted by research on pro-environmental behavior (PEB), ranging from social and contextual factors to individual values and attitudes. While prior studies have sought to address this multiplicity, such efforts have often led to increased complexity rather than conceptual clarity. By isolating the variables, this research furthers the understanding of how environmental values and attitudes is related to pro-environmental actions in the context of the Indian Gen Z audience. The outcome of the study has important implications for green communication targeting this specific cohort. Full article

Contemporary art is part of societal transformations reflecting socio-economic challenges and needs within specific geographical environments. This exploratory visitor-centered assessment case study aims to investigate how the National Museum of Contemporary Art (MNAC) leverages temporary and permanent exhibitions not only as a form of artistic expression but also as a strategic tool for cultural accessibility. Interviews and field research were used to collect both visitor answers and observational data, which were further processed in the study with the help of word clouds, correlations, and statistical tests, particularly used to analyze nominal and categorical data. The main results show an important attractiveness of MNAC for educated and informed audiences, both residents and international visitors, who perceive the museum as moderately accessible, with further gaps to be addressed for people with different types of impairments. The main results of the exploratory factor analysis (EFA) (significant loads of underlying factors for internal physical and cognitive accessibility) underscore the relevance of adopting a holistic accessibility paradigm in the design and optimization of museum products. Full article

The concept of dark tourism has obtained significant attention in recent years, and its appeal to younger generations is a topic of great interest. This study examines the behavioral intentions of Generation Z towards dark tourism in Albania, a country with a strong cultural and historical heritage. Using a quantitative research design, the study collected data from 312 respondents and analyzed them using exploratory factor analysis and multiple regression. The results found several key variables that influence the behavioral intentions of Generation Z towards dark tourism, including attitude, motivations, social media, and perceived psychological risk. Interestingly, the study found that attitude is the strongest predictor of behavioral intentions towards dark tourism. This suggests that if young people have a positive attitude towards dark tourism, they are more likely to visit dark tourism sites. On the other hand, the variable of perceived psychological risk was found to have a negative influence on the behavioral intentions of Generation Z to visit dark tourism sites. This implies that if young people perceive dark tourism as risky or threatening, they are less likely to participate in it. The study contributes to dark tourism research by offering empirical evidence from Albania and by highlighting the importance of educational, reflective and ethically sensitive interpretation for Generation Z visitors. The findings of the study reveal the importance of developing tourism experiences that are not only educational and emotionally engaging, but also ethically based. This is particularly relevant for emerging destinations like Albania, where dark tourism remains underdeveloped despite its significant cultural and historical potential. By shaping tourism experiences for younger audiences, destinations like Albania can tap into the potential of dark tourism and offer unique, meaningful experiences for visitors. Full article

Sports-based television formats combining competition, cooperation, and physical confrontation have long attracted large audiences. Since the 2000s reality television has increasingly adapted these elements, particularly through wrestling- and boxing-themed programs. This study examines the genre of celebrity boxing within the broader context of contemporary media culture, with the aim of interpreting its popularity through perspectives from communication and media theory. The analysis applies a qualitative approach drawing on concepts such as the media violence and Carey’s and Couldry’s ritual model of communication and includes an empirical case study of the Hungarian television program Sztárbox. The findings suggest that celebrity boxing operates as a pseudo-sporting spectacle that combines media violence with celebrity culture to maintain audience attention, while its dramaturgy—following Barthes’ and Jenkins’ interpretations—relies heavily on simplified moral oppositions and dramatized role-playing. These elements function as micro-rituals that structure viewer engagement and contribute to collective meaning-making beyond mere entertainment. The study concludes that the appeal of celebrity boxing lies not only in the display of physical confrontation but in its ritualized narrative framework, which reinforces social and cultural interpretations of conflict, identity, and spectacle within the logic of contemporary media environments. Full article

Research on migration and digital media has expanded, yet empirical knowledge about how digital network communication structures public interaction in post-migration contexts remains limited. In particular, little is known about the communicative arenas in which interaction becomes visible, the actors who gain interpretive authority, and the recurring issues and narratives that stabilize meaning. This article addresses these gaps by examining Afghanistan-linked digital publics in Germany. Eight semi-structured interviews with key informants and a qualitative content analysis of selected TikTok accounts revealed that short-video platforms can function as central arenas of attention, where repeatedly recognized communicators become orientation points for audiences through sustained interaction. Communication stabilizes around recurring issues and narratives such as migration procedures, institutional encounters, Afghanistan-related political developments, and community conflicts, which connect everyday experiences in the country of residence to political, social, and cultural debates about Afghanistan—thereby bridging local and transnational references within shared communication networks. These environments function simultaneously as spaces of practical guidance, social orientation, and public dispute. Building on these insights, the article proposes a multidimensional model of digital diaspora communication that links communicative arenas, actors, and issues and narratives. Full article

As AI permeates daily life, algorithmic platforms increasingly function as complex sociotechnical systems that shape public perception and societal attitudes. Addressing concerns that AI text-to-image models and search engines reinforce stereotypes, this study focuses on China, a context marked by traditional gender norms and a vast technological ecosystem, examining how algorithmic systems perpetuate gender power structures through occupational representations. Using algorithmic audits of 60 occupations, Z-tests, and QAP network analysis, this study compares platform gender representations with national census data, systematically distinguishing “generative bias” in AI platforms (Doubao Seedream 3.0, Jimeng Image 3.0) from “retrieval bias” in search engines (Baidu, Sogou). Findings reveal that search engines reinforce stereotypes by over-representing dominant genders and obscuring non-mainstream ones. Generative AI exhibits more radical distortions. The specialized AI Jimeng shows a strong gender polarization feature, while the general AI Doubao shows an ideal balanced gender presentation tendency, balancing representation yet creating an equally false reality. Compared to search engines, AI platforms have greater creativity in representing occupational gender. This study reveals a mutually reinforcing bias cycle among audiences, media, and algorithms, offering a crucial non-Western perspective for feminist technology studies and significant implications for equitable AI governance. Full article

Environmental science communication has become a core competence for addressing global challenges such as climate change, glacier recession, and hydrometeorological risks. Yet university curricula often prioritize technical knowledge over communicative skills, limiting students’ ability to engage with diverse audiences. This study proposes a structured three-level framework (i.e., micro-, meso-, and macro-communication) for teaching environmental science communication. The framework is explored across six applied case studies, including glaciological thematic trails, dual-training programs, a climate-education game, an international higher-education project, immersive 360° field experiences, and an AI-enhanced scientific exhibition. Drawing on qualitative and descriptive evidence, the cross-case analysis suggests that communication competencies may develop progressively from synthesis and clarity (micro-communication), to multimodal visualization and structured argumentation (meso-communication), to stakeholder-oriented and intercultural dialogue (macro-communication). The findings indicate that multimodal, immersive, and AI-supported approaches may support accessibility, engagement, and inclusivity, while authentic learning environments contribute to the development of transferable communication skills. This study provides an exploratory and practice-based framework that may inform curriculum design and pedagogical innovation, suggesting that communication could be more systematically embedded across environmental science programs in order to strengthen evidence-informed societal engagement and support sustainable environmental governance. Full article

While digital communication is critical for business growth, there is a notable lack of research concerning the specific digital and corporate strategies of bio-health start-ups in regional ecosystems like Andalusia. This article addresses this gap by analysing the corporate and digital strategies of the leading bio-health start-ups at the Andalusian Health Technology Park. The research focuses on innovation in the health sector and builds on the broader discourse surrounding science communication as applied to Andalusian companies. Health innovation companies are implementing their digital corporate strategies to raise their profile and reach their target audience. For Andalusian bio-health start-ups, the main focus is on their websites; this is why they are analysed here from different perspectives, with the aim of evaluating the information they share and its effectiveness. To this end, a mixed approach combining quantitative and qualitative content analysis is proposed, and data analysis tools are applied to web traffic and performance factors, as well as to the analysis of corporate culture and brand identity. The results indicate that these companies are consistent with digital communication strategies typical of B2B models, that is, emerging and highly specialised companies. In the corporate sphere, there is generally a strong focus on positioning within a framework that fosters organisational culture, employee recognition and the key elements of effective brand architecture. Full article

Performance-related anxiety for musicians, or Music Performance Anxiety (MPA), is often considered to be ‘part of the gig’. Whilst research has been conducted to elucidate the experiences of musicians who perform with anxiety, research on the experiences of those who perform in its absence is scarce. Learning from these experiences can support the development of treatment interventions and performance-related experiential goals for musicians, especially for those who are yet to perform without experiencing impairing anxiety. The aim of this study was to examine the cognitive and schematic experiences of professional musicians who perform in the absence of debilitating MPA using qualitative interview methods. Six professional western classical ensemble musicians were recruited (three female; three male) to complete a semi-structured interview examining the cognitive and schematic features of their performance experience. A thematic analysis was completed, describing six core themes across three layers comprising early experiences, pre-performance and during-performance experiences. Participants identified that despite early career experiences of MPA, they developed confidence through repetition and the positive influence of others. They relied upon foundational technical, performance and mental skills to perform, which encompassed a strong answer to the question of ‘why’ when it came to performing. During performances, participants reported a deep sense of connection to the music, their peers, and the audience, externally focusing their attention beyond themselves. The results highlight the utility of interventions aligned with the experiences of those who perform in the absence of debilitating anxiety and call for continued values-driven cognitive performance preparation education for musicians. Full article

The 2024 US presidential campaign was dubbed the ‘podcast election’, with Donald Trump’s appearances on shows targeting young male audiences hailed for securing victory with this demographic. However, limited attention has been paid to how the specific affordances of audio media are leveraged to engage voters with appeals to hegemonic masculinity. Drawing on the theoretical framework of counterpublics, this study applies an innovative close analytical listening method and critical discourse analysis to five long-form podcast interviews with Trump. It finds that intimacy, authenticity, and convivial, free-wheeling conversation were key elements of Trump’s political communication—reaching mass audiences while bypassing the scrutiny of professional journalism. Furthermore, these shows celebrated men’s superiority while largely excluding women from public discourse. These findings are important for understanding the implications of an increasingly masculine, right-wing podcast scene, which we theorize as the brosphere. Ultimately, we argue that the brosphere is distinct from—but related to—the overtly misogynistic manosphere. Full article

This study analyzes the educational and scientific potential of paleogeographic reconstruction as a contextualized geoscience teaching tool within the UNESCO Global Geopark of M’Goun (Central High Atlas, Morocco). It addresses a major limitation of Moroccan geology curricula, which mainly rely on generalized paleogeographic models disconnected from local geological realities and field evidence. The Ouaouizaght sector, characterized by a continuous Jurassic–Cretaceous sedimentary succession and well-preserved Middle Liassic facies, was selected as a representative case study for developing an integrated field-based educational framework. The methodological approach combines cartographic analysis, geological field observations, structural interpretation, and GIS-based spatial synthesis. Field investigations conducted along a northwest–southeast transect enabled the characterization of carbonate platform, slope, and distal hemipelagic environments. Meanwhile, they identified tectonic controls influencing facies organization and basin geometry. The integration of lithostratigraphic, paleoenvironmental, and structural data led to the reconstruction of a coherent paleogeographic model for the western edge of the Central High Atlas during the Middle Liassic. The main target audience of this research is Life and Earth Sciences (LES) teachers, both in initial training and continuing professional development, and indirectly secondary school students. This study highlighted the pedagogical value of combining fieldwork, spatial reasoning, and geological interpretation to support inquiry-based and contextualized geoscience education. Full article

Background: Short-form video platforms have become important channels for vaccine science communication, yet whether professionally produced vaccine content aligns with audience demand remains underexplored. Methods: We conducted a cross-sectional quantitative content analysis of 3752 publicly available vaccine-related videos retrieved from three major Chinese short-form video platforms between 21 November and 13 December 2024. A coding framework based on the Health Belief Model (HBM) and the World Health Organization (WHO) Behavioral and Social Drivers (BeSD) framework was used to identify key content themes. Multivariate Bayesian negative binomial regression and demand–avoidance analysis were used to examine engagement patterns and supply–demand alignment across account types. Results: Individual users produced the majority of videos (53.17%), whereas medical professionals received the highest level of engagement. Engagement was positively associated with themes related to disease severity (β ≈ 0.19–0.25) and side effects and management (β ≈ 0.31–0.67), but negatively associated with vaccine effectiveness (β ≈ −0.28 to −0.14) and vaccination precautions (β ≈ −0.28 to −0.27). Professional sources showed broader thematic coverage but also the greatest supply–demand mismatch, with mismatch indices of 0.377 for medical institution official media and 0.304 for medical professionals, primarily driven by overrepresentation of themes associated with audience avoidance. Conclusions: Significant structural mismatch exists between professionally produced vaccine content and audience engagement-based demand on short-form video platforms. Optimizing vaccine communication may require prioritizing audience-concerned risk-related information and dynamically adjusting content strategies based on engagement feedback to enhance the effectiveness of vaccine education. Full article

This article examines how Confucianism becomes religionized through ritual performance in Korean mask dance drama (gamyeon-geuk), focusing on Hahoe Byeolsingut Talnori and Bongsan Talchum. It argues that these performances should not be understood only as folk entertainment or carnivalesque satire, but as ritualized forms that mediate divine and ancestral witnessing, communal publicity, and gendered moral evaluation. Within this ritual horizon, laughter, music, embodied movement, masks, props, and stage choreography distribute authority, visibility, speaking positions, and standards of judgment. Methodologically, the study employs multimodal critical discourse analysis of contemporary full-length performance recordings, treating language, movement, staging, costume, props, and audience response as an integrated semiotic field. Across both repertoires, female figures are repeatedly configured as silent or constrained speaking subjects, as visible carriers of moral disorder, or as expendable intermediaries within marital and status hierarchies, while male characters more consistently occupy positions of interpretation, judgment, and ritual agency. By foregrounding ritualized spectatorship as a process of moral common-sense production, the article contributes to debates on Confucianism as lived religion and shows how performance can stage critique while reauthorizing Confucian patriarchal order. Full article

China and Italy both possess rich operatic traditions, yet both encounter challenges in sustaining engagement among younger generations. This study investigates how infrastructural conditions influencing young audiences’ willingness to experience with traditional opera through a comparative study of two cultural contexts. Drawing on focus group interviews with participants across both countries, the research examines three interrelated theoretical dimensions: accessibility, experience, and mediation. Through systematic qualitative content analysis, the results indicate that while both Chinese and Italian participants recognized opera as a culturally significant art form, their participation modes differed. In China, attendance was often perceived as a planned and formal activity tied to modern cultural districts, with a strong reliance on media support to reduce entry barriers. In Italy, opera was described as embedded in historical urban environments and social routines, prioritizing the preservation of live performance integrity, maintained through continuity and familiarity. Such findings define opera engagement as a process shaped by interwoven access, experiential, and mediating infrastructures. Overall, this research identifies the needs of young opera audiences in both countries and offers cross-national perspectives for theatrical institutions, aiming to enhance operations and global communication of traditional opera. Full article