Marketing and Artificial Intelligence in Tourism Management
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (31 January 2026) | Viewed by 2889
Special Issue Editors
2. GOVCOPP, Campus Universitário de Santiago, Rua de S. Tiago, 3810-193 Aveiro, Portugal
3. CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2520-641 Peniche, Portugal
4. ISLA—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Interests: marketing; tourism; sustainability; innovation; management; hospitality
Special Issues, Collections and Topics in MDPI journals
2. UNIAG—Applied Management Research Unit, 4900-347 Viana do Castelo, Portugal
3. CiTUR—Centro de Investigação, Desenvolvimento e Inovação em Turismo, 4750-810 Barcelos, Portugal
Interests: tourism innovation; sustainable tourism; sustainable marketing
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Considering the role and impact of marketing and artificial intelligence within the context of tourism management, it is mandatory to continue to advance scientific knowledge related to this. Currently, and guaranteed in the future, the application of the outcomes derived from scientific research is the key and the trigger for the tourism and hospitality management/planning industry, addressing marketing and artificial intelligence to maintain a competitive advantage and integrating a value chain in strategic, tactical, and operational terms.
The main aim of the Special Issue is to bring innovative boundaries, trends, challenges, opportunities, benchmarks, recommendations, and future agendas for professionals and academics into marketing and artificial intelligence in tourism management.
Moreover, the subject entirely relates to the journal scope, due to the fact the themes completely cover the major topics and concepts addressed in the journal Sustainability.
In this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:
- Marketing in destinations and territories;
- Digital marketing in tourism planning;
- CRM in tourism and hospitality contexts;
- Social media in tourism sector;
- Virtual and augmented reality in tourism;
- Marketing intelligence into tourism management;
- Green marketing/sustainable marketing/ethical marketing in hotel and tourism industry;
- AI in travel agencies, tour operators and aviation companies;
- AI in tourist experience and tourist behavior;
- AI in the management of tourism services and operations;
- AI in tourist customer segmentation, targeting and positioning;
- AI in creating new tourist experiences;
- AI tools and technologies in tourism;
- AI in analyzing tourism demand/supply data and decision-making.
Dr. Vasco Ribeiro Santos
Dr. Bruno Barbosa Sousa
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- tourism marketing
- tourism AI
- AI technologies
- digital platforms
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