Special Issue "How does Market Demand for Sustainability Shape Business Strategies? Exploring Innovation Paths in Agribusiness"
Deadline for manuscript submissions: closed (30 October 2016) | Viewed by 77422
Interests: innovation and sustainability in agribusiness; consumer behaviour; food and wine marketing; sustainable tourism; rural branding
This Special Issue will explore how the multi-faceted concept of sustainability in the agribusiness sector is influencing both consumers’ lifestyles and marketing strategies adopted by SMEs and multinational companies.
Since the 1990s, sustainability has attracted scholars (Hart, 1997) who have pointed out its role for companies (see among others Porter and Van der Linde, 1995). Background research shows that firms can adopt sustainable strategies at different stages of their lifecycle (Isaak, 2002) and for different purposes (Henriques and Sadorsky, 1996; van Marrewijk and Werre 2003; Mirvis and Googins, 2006; Markevich, 2009). Scholars have investigated the relationships between sustainable orientation and company performance in various sectors (Gilinsky et al., 2015) and a considerable part of the research has investigated the role of entrepreneurial orientation towards sustainability when shaping business strategy (see, among others, Shaltegger, 2002).
The relationship between market demand for sustainability and business strategy is critical: on the one hand, firms must reinforce their market orientation in order to achieve market competitiveness, and on the other hand, the market, according to the interest shown by stakeholders (consumers, associations, institutions, corporations) can define new paths for sustainable development.
Given the overarching focus, contributions that address the following themes are sought:
- Management of sustainability performance and reporting
- Sustainable consumption and production
- Links between sustainability and innovation in the food supply chain
- Sustainability aspects of the relationship between food, gastronomy and place
- Stakeholder engagement processes in the agribusiness sector
Prof. Alessio Cavicchi
Dr. Cristina Santini
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Isak, R. The making of the ecopreneur. Greener Manag. Int. 2002, 38, 81–91.
Hemriques, I.; Sadorky, P. The determinants of an environmentally responsive firm: an empirical approach. J. Env. Econ. Manag. 1996, 30, 381–395.
Van Marrewijk, M.; Werre, M. Multiple levels of corporate sustainability. J. Bus. Ethics 2003, 44, 107–119.
Mirvis, P.; Googins, B. Stages of corporate citizenship: A developmental framework. Calif. Manag. Rev. 2006, 48, 104–126.
Markevich, A. The evolution of sustainability. MIT Sloan Manag. Rev. 2009, 51, 13.
Gilinsky, A.; Newton, S.K.; Atkin, T.; Santini, C.; Cavicchi, A.; Romeo, A.C.; Huertas, R. Perceived Efficacy of Sustainability Strategies in the US, Italian, and Spanish Wine Industries: A Comparative Study. Int. J. Wine Bus. Res. 2015, 27, 164–181.
Schaltegger, S. A framework for ecopreneurship. Greener Manag. Int. 2002, 38, 45–58.
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- competitive advantage
- strategic management
- market orientation
- corporate sustainability
- sustainable marketing