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Sustainability 2017, 9(1), 141;

Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste

Department of Agricultural Sciences, University of Naples Federico II, Via Università 100, 80055 Portici, Italy
Business School, University of Exeter, Penryn Campus, G16 The SERSF Building, Penryn, Cornwall TR10 9EZ, UK
Author to whom correspondence should be addressed.
Academic Editors: Alessio Cavicchi and Cristina Santini
Received: 7 November 2016 / Revised: 10 January 2017 / Accepted: 13 January 2017 / Published: 19 January 2017
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The current linear system of production and consumption is unsustainable. In the food sector, despite the fact that valuable natural resources are intensively used to produce and distribute food products, little is done to upcycle residues generated along the supply chain. Circular economy strategies are crucial for restructuring the take-make-dispose model through the active participation of all actors of supply chains. However, little is known about consumers’ willingness to participate in circular economy. A structured questionnaire was submitted to a representative sample of Italian households to assess the willingness of consumers to be actively involved in closed loops aiming at reducing food waste. Consumers are involved by returning their organic food waste to retailers in exchange for discounts on the purchase of animal products. The organic food waste returned enters in the production process of animal products. A choice experiment was designed to analyse alternative programs. Two scenarios were presented: one with a traditional technology (composting), and a second one with a radically innovative technology (insects as feed). Preferences and trade-offs, in monetary terms, among attributes were computed. Results depict a comprehensive portrait of the potential participation of consumers to closed loops inspired by the principles of circular economy. View Full-Text
Keywords: radical innovation; insects as feed; recycling; food sector radical innovation; insects as feed; recycling; food sector

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Borrello, M.; Caracciolo, F.; Lombardi, A.; Pascucci, S.; Cembalo, L. Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste. Sustainability 2017, 9, 141.

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