Business and Management Aspects of Sustainability on Media and Creative Industries
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (31 August 2021) | Viewed by 73446
Special Issue Editors
Interests: digital technology; interactivity; advertising; business models; innovation; media audience; youth and technology
Interests: media economics; business models; media management; audiovisual industry; media audiences
Special Issue Information
Dear Colleagues,
While sustainability is key topic for all sectors, the media and creative industries face particular challenges regarding their future. Market changes, fragmented audiences, low entry barriers allowing new players to come in, or technological disruptions are some of the underlying causes of this complex scenario. Now more than ever, creativity could serve as an driver of innovation and change.
This Special Issue is designed to spotlight contemporary research from business and management perspectives on how these companies are dealing with the present while assuring their future. Papers answering the following questions, or similar themes, are welcome:
- What are the relationships between sustainability and audience engagement?
- What are the main challenges for domestic cultural production to survive?
- What role does culture and creativity play in the business strategies of the creative industries and media companies?
- What are the implications of technology and innovation in the sustainable development of media companies?
- Is the increase in new startups and SMEs that offer communication and marketing services for companies sustainable?
- Are the current communication and marketing strategies sustainable within a VUCA scenario and the post-COVID-19 era?
- How should sustainable development of the creative industries be carried out?
- Is creativity a key factor for sustainable entrepreneurship and business development?
- How can we improve sustainability communication in media companies and creative industries?
- What is the influence of creative industries in the development of sustainable businesses?
- What is the impact of cultural appropriation on the sustainable development of creative industries?
Prof. Dr. Charo Sadaba
Prof. Dr. Mónica Herrero
Prof. Dr. Patricia SanMiguel
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
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Keywords
- innovation
- business models
- business strategies
- marketing strategies
- media companies
- creative industries
- sustainability
- audience engagement
- digital technology
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