Business and Management Aspects of Sustainability on Media and Creative Industries

Dear Colleagues, 

While sustainability is key topic for all sectors, the media and creative industries face particular challenges regarding their future. Market changes, fragmented audiences, low entry barriers allowing new players to come in, or technological disruptions are some of the underlying causes of this complex scenario. Now more than ever, creativity could serve as an driver of innovation and change. 

This Special Issue is designed to spotlight contemporary research from business and management perspectives on how these companies are dealing with the present while assuring their future. Papers answering the following questions, or similar themes, are welcome: 

• What are the relationships between sustainability and audience engagement?
• What are the main challenges for domestic cultural production to survive?
• What role does culture and creativity play in the business strategies of the creative industries and media companies?
• What are the implications of technology and innovation in the sustainable development of media companies?
• Is the increase in new startups and SMEs that offer communication and marketing services for companies sustainable?
• Are the current communication and marketing strategies sustainable within a VUCA scenario and the post-COVID-19 era?
• How should sustainable development of the creative industries be carried out?
• Is creativity a key factor for sustainable entrepreneurship and business development?
• How can we improve sustainability communication in media companies and creative industries?
• What is the influence of creative industries in the development of sustainable businesses?
• What is the impact of cultural appropriation on the sustainable development of creative industries? 

Prof. Dr. Charo Sadaba
Prof. Dr. Mónica Herrero
Prof. Dr. Patricia SanMiguel
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.