Sustainable Marketing and Consumers’ Food Preference
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Social Ecology and Sustainability".
Deadline for manuscript submissions: closed (30 April 2022) | Viewed by 19106
Special Issue Editors
Interests: agricultural economics, consumer preferences, food marketing, market research; rural development
Special Issues, Collections and Topics in MDPI journals
Interests: consumer behavior; agri-food marketing; food quality; agricultural economics
Interests: agricultural economics; consumer preferences; food marketing; market research; rural development
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The study of consumer preferences constitutes a fundamental phase in the development of strategies of sustainable agriculture and food marketing. The information frame of reference that the numerous studies conducted in this field have generated to date, however, risks being undermined by the advent of Coronavirus. This circumstance indeed brings to the attention of researchers the question of the possible variation in the purchasing behavior of agriculture and food products by consumers. In fact, while on one hand, the limitation of freedom of movement and aggregation has had, without doubt, a definite impact on the models of consumption in the HORECA channel (hotel/restaurant/catering), on the other hand, the health crisis might have had an even more radical effect, modifying the structure of preferences and, thus, the purchasing behavior and consumption of food. In light of this event of a global magnitude, it appears particularly interesting and strategic to analyze the effects on consumers, their preferences, and their habits, in view of identifying new models of sustainable marketing, capable of steering consumption toward products with a lesser environmental impact and, at the same time, to support the local agriculture and food sector.
The studies in this Special Issue are expected to address the following topics, also tackling them in light of possible structural and transitory modifications imposed by the advent of COVID-19:
- Identification of impacts on key preference structures which guide consumers’ sustainable food choices and behavior;
- Identification of new models of sustainable marketing;
- Identification of new post-COVID-19 food patterns;
- Identification of policies to support the post-pandemic agriculture and foods sector;
- Consumer segmentation and analysis of their willingness to pay;
- Strategies of agriculture and food companies aimed at weathering the crisis;
- Product innovation and sustainable consumption.
Dr. Gabriele Scozzafava
Prof. Dr. Christine Mauracher
Dr. Francesca Gerini
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- consumer preferences
- marketing
- sustainability
- food
- COVID-19
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- e-Book format: Special Issues with more than 10 articles can be published as dedicated e-books, ensuring wide and rapid dissemination.
Further information on MDPI's Special Issue polices can be found here.