Special Issue "Sustainable Communication and Digital Marketing and Tourism in the Covid-19 Era: Global and Local Perspectives"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 1 October 2021.

Special Issue Editor

Prof. Dr. Androniki Kavoura
E-Mail Website
Guest Editor
Department of Business Administration, University of West Attica, 122 43 Athens, Greece
Interests: communication; advertising; tourism; cultural policy; branding
Special Issues and Collections in MDPI journals

Special Issue Information

Dear Colleagues,

In these unprecedented times in which humanity currently resides due to COVID-19, i.e., the international lockdowns that have been enforced for many months all over the world, the suffering of industries with unforeseen recovery time nor a vision of light at the end of the tunnel has brought the issue of digital marketing and sustainable communication to the forefront in order to adapt to the new emerging challenges for consumers and organizations.

People change their behavior patterns, new preferences and trends emerge, cutting-edge technologies and digital transformation take place, and online communication is accelerated due to the conditions created by the pandemic.

This Special Issue aims to investigate critical reflections on digital entrepreneurship, as well as technological innovation in marketing and tourism, while financial issues need to be taken into consideration for the sustainable goals of a company.

We invite researchers to submit original papers that include conceptual, empirical, analytical, or design-oriented methodologies. The Special Issue seeks papers including (but not limited to) the following themes:

  • Digital Entrepreneurship and Online communication
  • Tourism marketing, digital marketing, social media, and brand co-creation;
  • Social media communication in the hospitality industry
  • Communication policies and social media’s implementation in the COVID-19 era
  • Digital transformation in tourism marketing communication
  • Implementation of sustainability practices in digital marketing and financial viability

Prof. Dr. Androniki Kavoura
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • digital entrepreneurship
  • online communication
  • tourism marketing
  • communication policies
  • COVID-19
  • digital marketing
  • sustainability

Published Papers (1 paper)

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Research

Article
A Content and Sentiment Analysis of Greek Tweets during the Pandemic
Sustainability 2021, 13(11), 6150; https://doi.org/10.3390/su13116150 - 30 May 2021
Cited by 1 | Viewed by 934
Abstract
During the time of the coronavirus, strict prevention policies, social distancing, and limited contact with others were enforced in Greece. As a result, Twitter and other social media became an important place of interaction, and conversation became online. The aim of this study [...] Read more.
During the time of the coronavirus, strict prevention policies, social distancing, and limited contact with others were enforced in Greece. As a result, Twitter and other social media became an important place of interaction, and conversation became online. The aim of this study is to examine Twitter discussions around COVID-19 in Greece. Twitter was chosen because of the critical role it played during the global health crisis. Tweets were recorded over four time periods. NodeXL Pro was used to identify word pairs, create semantic networks, and analyze them. A lexicon-based sentiment analysis was also performed. The main topics of conversation were extracted. “New cases” are heavily discussed throughout, showing fear of transmission of the virus in the community. Mood analysis showed fluctuations in mood over time. Positive emotions weakened and negative emotions increased. Fear is the dominant sentiment. Timely knowledge of people’s sentiment can be valuable for government agencies to develop efficient strategies to better manage the situation and use efficient communication guidelines in Twitter to disseminate accurate, reliable information and control panic. Full article
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