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Big Data and Marketing Strategy in Sustainable Tourism and Hospitality Research

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (31 December 2021) | Viewed by 13747

Special Issue Editors


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Guest Editor
Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan
Interests: sustainability; marketing strategy; creativity; innovation; entrepreneurship
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Guest Editor
Department of Food & Beverage Management, Shih Chien University, Taipei, Taiwan
Interests: Sustainability; creativity; innovation; entrepreneurship; hospitality education

Special Issue Information

Dear Colleague,

The new concept of big data technology can refresh perceptions of the traditional operation of sustainable tourism and hospitality and change the marketing strategy formation process. While some studies have investigated the mechanism of big data, fewer studies have explicitly considered extensions in the context of marketing strategy. This is arguably a major omission as available evidence suggests great potential for big data to affect the nature of tourism and hospitality marketing management.

The Special Issues will publish high-quality research papers on the inter-disciplinary field by integrating existing studies of big data, marketing strategy, and sustainable management in tourism and hospitality.

Therefore, we invite scholars to write conceptual, empirical studies, or case studies across all facets of big data, marketing strategy, tourism, and hospitality for sustainability. In particular, selected topics will include but are not limited to the following:

  • Big data with sustainability
  • Marketing strategy with sustainability
  • Tourism with sustainability
  • Hospitality with sustainability
  • Tourism, hospitality, and sustainable cities and communities toward smart tourism, hospitality, and sustainable consumption and production
  • Tourism, hospitality, and environment conservation
  • Trends of tourism, hospitality, and conserve and sustainably use the oceans, seas and marine resources with big data technology
  • Blockchain technology with sustainability

Dr. Chih-Hsing Sam Liu
Pro. Dr. Jeou-Shyan Horng
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • big data
  • marketing strategy
  • sustainable
  • tourism
  • hospitality
  • machine learning
  • data mining

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Published Papers (3 papers)

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Research

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12 pages, 807 KiB  
Article
Hotel Employees’ Voice Behavior: The Role of Paternalistic Leadership and Organizational Identification
by Wen-Long Zhuang, Chun-Han Lee and Chung-Liang Ma
Sustainability 2022, 14(1), 256; https://doi.org/10.3390/su14010256 - 27 Dec 2021
Cited by 9 | Viewed by 3518
Abstract
This study explores the effect of paternalistic leadership (moral leadership, benevolent leadership, and authoritarian leadership) on hotel employees’ voice behavior and the moderating role of organizational identification. This study samples employees of five-star hotels in northern, central, and southern Taiwan. Purposive sampling is [...] Read more.
This study explores the effect of paternalistic leadership (moral leadership, benevolent leadership, and authoritarian leadership) on hotel employees’ voice behavior and the moderating role of organizational identification. This study samples employees of five-star hotels in northern, central, and southern Taiwan. Purposive sampling is used to distribute 450 questionnaires: 150 in northern Taiwan, 150 in central Taiwan, and 150 in southern Taiwan. The number of valid questionnaires was 359, and the effective questionnaire recovery rate was 79.78%. The analysis results indicate that (1) supervisors’ moral leadership negatively affects hotel employees’ voice behavior, (2) supervisors’ benevolent leadership positively affects hotel employees’ voice behavior, (3) supervisors’ authoritarian leadership negatively affects hotel employees’ voice behavior, (4) organizational identification moderates the relationship between moral leadership and voice behavior, (5) organizational identification moderates the relationship between benevolent leadership and voice behavior, and (6) organizational identification moderates the relationship between authoritarian leadership and voice behavior. This study also proposes managerial implications based on the analysis results. This research attempts to make contributions to the literatures of hospitality and tourism. Full article
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18 pages, 933 KiB  
Article
“Can Intelligence Make You Happy?” The Influence of Tourists’ Cultural Sustainability and Intelligence on Their Flow Experience
by Boqian Wei, Tingting Yang and Chih-Hsing Liu
Sustainability 2021, 13(22), 12457; https://doi.org/10.3390/su132212457 - 11 Nov 2021
Cited by 6 | Viewed by 2592
Abstract
Chinese culture has been developed over five thousand years, and the ways in which to retain its sustainable development and maintain its rich spiritual treasures are critical issues. In order to address this critical issue, this study examines whether cultural intelligence can promote [...] Read more.
Chinese culture has been developed over five thousand years, and the ways in which to retain its sustainable development and maintain its rich spiritual treasures are critical issues. In order to address this critical issue, this study examines whether cultural intelligence can promote positive emotions and a flow experience. The results from 509 valid samples reveal that cultural intelligence contributes to a flow experience through a path of “perception–enjoyment–flow”. Cultural experience, perceived aesthetics, perceived authenticity and the awakening of enjoyment are effective conduction factors in the process. Furthermore, this study confirms that creative performance has a positive moderating effect on the relationship between cultural intelligence and cultural experience, perceived aesthetics, and perceived authenticity. The findings clarify the links of the influence of cultural intelligence on tourists’ flow experience, and expand the theoretical framework for research on flow experience and the scope of the application of flow theory. Full article
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Review

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16 pages, 4470 KiB  
Review
Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining
by Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu and Da-Chian Hu
Sustainability 2022, 14(4), 2344; https://doi.org/10.3390/su14042344 - 18 Feb 2022
Cited by 7 | Viewed by 6447
Abstract
The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the [...] Read more.
The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the literature is based on the analysis of 417 papers via a text-mining methodology. Through cluster analysis, we divided the literature on hotel marketing management into four clusters, namely, literature regarding marketing reviews and frameworks, marketing strategies, services, and customers. These results pointed to some potential directions for future research in each cluster. This research can benefit researchers studying the current topics in the hotel marketing management field and help them recognize potential research areas. Additionally, it enables hoteliers to understand the benefits and processes of hotel marketing and defines the key elements of implementing a successful marketing campaign. Full article
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