Special Issue "Big Data and Marketing Strategy in Sustainable Tourism and Hospitality Research"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 31 December 2021.

Special Issue Editors

Dr. Chih-Hsing Sam Liu
E-Mail Website1 Website2
Guest Editor
Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan
Interests: Sustainability; marketing strategy; creativity; innovation; entrepreneurship
Special Issues and Collections in MDPI journals
Dr. Jeou-Shyan Horng
E-Mail Website
Guest Editor
Department of Food & Beverage Management, Jinwen University of Science and Technology, New Taipei City, Taiwan
Interests: Sustainability; creativity; innovation; entrepreneurship; hospitality education

Special Issue Information

Dear Colleague,

The new concept of big data technology can refresh perceptions of the traditional operation of sustainable tourism and hospitality and change the marketing strategy formation process. While some studies have investigated the mechanism of big data, fewer studies have explicitly considered extensions in the context of marketing strategy. This is arguably a major omission as available evidence suggests great potential for big data to affect the nature of tourism and hospitality marketing management.

The Special Issues will publish high-quality research papers on the inter-disciplinary field by integrating existing studies of big data, marketing strategy, and sustainable management in tourism and hospitality.

Therefore, we invite scholars to write conceptual, empirical studies, or case studies across all facets of big data, marketing strategy, tourism, and hospitality for sustainability. In particular, selected topics will include but are not limited to the following:

  • Big data with sustainability
  • Marketing strategy with sustainability
  • Tourism with sustainability
  • Hospitality with sustainability
  • Tourism, hospitality, and sustainable cities and communities toward smart tourism, hospitality, and sustainable consumption and production
  • Tourism, hospitality, and environment conservation
  • Trends of tourism, hospitality, and conserve and sustainably use the oceans, seas and marine resources with big data technology
  • Blockchain technology with sustainability

Dr. Chih-Hsing Sam Liu
Dr. Jeou-Shyan Horng
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • big data
  • marketing strategy
  • sustainable
  • tourism
  • hospitality
  • machine learning
  • data mining

Published Papers

This special issue is now open for submission.
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