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Business Innovation and Sustainability through Internet of Things
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Business Innovation and Sustainability through Internet of Things

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (31 May 2024) | Viewed by 19847

Special Issue Editors

Dr. Albérico Travassos Rosário

E-Mail Website
Guest Editor
The Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Universidade Europeia, 1200-649 Lisbon, Portugal
Interests: sustainability; data science; digital transformation; competitive strategy; competitive dynamics; strategic groups; marketing
Special Issues, Collections and Topics in MDPI journals
Dr. Joana Carmo Dias

E-Mail Website
Guest Editor
1. Research Center for Organizations, Markets and Industrial Management (COMEGI), Universidade Lusíada, 1349-001 Lisbon, Portugal
2. Instituto Politécnico de Administração de Marketing (IPAM), Porto, Portugal
Interests: retail; branding; consumer behavior; digital marketing; sustainability
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

In today's rapidly changing and globally connected world, business innovation and sustainability are two essential components. The Internet of Things (IoT) has emerged as a game-changing technology that can significantly contribute to sustainable development and business innovation. Let us examine the significance of this theme in greater detail in this Special Issue: Business Innovation and Sustainability through the Internet of Things.

With this vision in mind, this Special Issue is dedicated to the following themes, and we extend an invitation for the submission of your research to help further advance science:

Business Innovation:

(i) Competitive advantage: IoT allows businesses to collect enormous amounts of data from connected devices and sensors, enabling them to gain useful insights into consumer behavior, market trends, and operational efficiency. This leads to better decision-making and a competitive edge. For instance, IoT-enabled products like connected cars, wearable technology, and smart homes have disrupted established markets and generated new revenue streams.

(ii) New revenue streams: By utilizing IoT, businesses can develop innovative products, services, and business models. The data collected can be analyzed to create new revenue streams and opportunities for growth.

(iii) Process optimization: IoT can improve various business processes such as inventory tracking, supply chain management, and preventative maintenance. This optimization results in increased productivity, decreased costs, and improved efficiency.

Sustainability:

(i) Resource efficiency: IoT enables real-time monitoring and management of resource consumption. For example, smart grids can regulate energy distribution, smart buildings can control energy usage, and smart agriculture can manage water consumption during farming. Effective resource management reduces waste and helps achieve sustainability goals.

(ii) Environmental monitoring: IoT sensors can monitor environmental aspects such as air quality, water quality, and waste management. This information helps identify environmental risks, encourage sustainable behaviors, and safeguard ecosystems.

(iii) Circular economy: IoT makes it possible to track, monitor, and optimize a product's entire lifecycle, facilitating the implementation of circular economy principles. This includes product development, production, use, and end-of-life management, resulting in less waste and more recycling and reusability.

The synergy between innovation and sustainability:

(i) IoT-driven innovation can lead to sustainable business practices, helping organizations reduce their environmental impact and contribute to a more sustainable future.

(ii) Sustainable practices can also drive innovation by opening up new market opportunities, fostering consumer trust and loyalty, and attracting socially conscious investors.

(iii) Adopting sustainability as a core business value can motivate employees, attract socially conscious investors, and increase customer loyalty.

Organizations have tremendous opportunities to prosper in a rapidly changing world, thanks to the convergence of business innovation and sustainability through IoT. By leveraging IoT technologies, businesses can foster innovation, increase operational effectiveness, and contribute to a more sustainable and resilient future.

We look forward to receiving your contributions.

Prof. Dr. Albérico Travassos Rosário
Prof. Dr. Joana Carmo Dias
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • business innovation
  • competitive advantage
  • new revenue streams
  • process optimization
  • sustainability
  • resource efficiency
  • environmental monitoring
  • circular economy
  • sustainable practices business
  • the synergy between innovation and sustainability
  • Internet of Things
  • IoT-driven

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Published Papers (3 papers)

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Research

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18 pages, 1379 KiB  
Article
Data-Driven Decision-Making: Leveraging the IoT for Real-Time Sustainability in Organizational Behavior
by Saadia Malik
Sustainability 2024, 16(15), 6302; https://doi.org/10.3390/su16156302 - 23 Jul 2024
Cited by 6 | Viewed by 6728
Abstract
In today’s business environments, data-driven decision-making has played a crucial role in bringing real-time sustainability to organizational behavior. Furthermore, the Internet of Things (IoT) has been widely adopted recently, but studies investigating its impact on organizational dynamics and sustainability are limited. This study [...] Read more.
In today’s business environments, data-driven decision-making has played a crucial role in bringing real-time sustainability to organizational behavior. Furthermore, the Internet of Things (IoT) has been widely adopted recently, but studies investigating its impact on organizational dynamics and sustainability are limited. This study explores the IoT’s potential to improve the real-time decision-making and sustainability of organizations. A cross-sectional study was conducted on 250 respondents belonging to a diverse range of industries. Five variables were analyzed in the study—IoT implementation, real-time data analytics, decision-making, organizational behavior, and organizational performance. These variables were scored on a 5-point Likert-type scale, with responses ranging from 1 = Strongly Disagree to 5 = Strongly Agree. The data were collected with the help of a structured questionnaire. The data were analyzed using descriptive statistics, Pearson correlations, and structural equation modeling (SEM) to test the relationships among the study variables. The findings indicate that enhanced organizational behavior (r = 0.1101), decision-making (r = 0.269), and real-time data analytics (r = 0.1888) are all strongly associated with the IoT. Applying structural equation modeling further reveals a direct connection between IoT adoption and company performance. Moreover, it is observed that the coefficients for organizational behavior (β = 0.0707, p < 0.01) and real-time data analytics (β = 0.0851, p < 0.001) are statistically significant. This study demonstrates how the IoT can bring real-time sustainability to organizational behavior by improving decision-making and business operations. Although decision-making is enhanced by the IoT, organizations still need to optimize their resource usage and reduce waste to enhance sustainability. This study bridges a substantial gap in the existing literature by carefully investigating the relationship between IoT technology, organizational behavior, and decision-making techniques. Our findings conclude that leveraging the IoT changes the nature of digital innovation and brings real-time sustainability to organizational behavior. Full article
(This article belongs to the Special Issue Business Innovation and Sustainability through Internet of Things)
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19 pages, 1330 KiB  
Article
A Structural Path Analysis Bangladeshi SMEs’ Sustainability through Social Media Marketing
by Rasheedul Haque, Abdul Rahman bin S. Senathirajah, Md. Ibrahim Khalil, Sayeeduz Zafar Qazi and Saif Ahmed
Sustainability 2024, 16(13), 5433; https://doi.org/10.3390/su16135433 - 26 Jun 2024
Cited by 12 | Viewed by 2977
Abstract
Businesses use technological and social media marketing to respond to the COVID-19 pandemic. The study aims to better understand the factors that impact the spread of new technologies, the effectiveness of social media advertising, and the longevity of businesses. The researcher used a [...] Read more.
Businesses use technological and social media marketing to respond to the COVID-19 pandemic. The study aims to better understand the factors that impact the spread of new technologies, the effectiveness of social media advertising, and the longevity of businesses. The researcher used a quantitative strategy based on partial least squares structural equation modeling to learn about the phenomenon of interest as much as possible. Dhaka, Bangladesh, small and medium enterprises (SMEs) participated in the survey. According to the findings, the popularity of internet and e-business technologies may be attributed to their apparent usefulness and practical experience ease of use. It is connecting internet/e-business technology, social media marketing, and the long-term success of small and medium enterprises (SMEs). Still, the expense factor was insufficient to prove that SMEs engage in social media advertising. The mediating effects between components may be better understood via internet/e-business technology and social media interactions, as shown in the study. This study is the first of its kind in Bangladesh and sheds light on the resilience of SMEs in the face of the COVID-19 pandemic, notwithstanding its focus on the capital city of Dhaka. Full article
(This article belongs to the Special Issue Business Innovation and Sustainability through Internet of Things)
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Review

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24 pages, 4689 KiB  
Review
Sustainability and the Circular Economy Business Development
by Albérico Travassos Rosário, Paula Lopes and Filipe Sales Rosário
Sustainability 2024, 16(14), 6092; https://doi.org/10.3390/su16146092 - 17 Jul 2024
Cited by 10 | Viewed by 8354
Abstract
Currently, there has been a tendency for companies to focus on the development of their businesses following circular economy trends associated with sustainability. European Community guidelines have established deadlines for the implementation of management strategies that allow creating and maintaining an effective and [...] Read more.
Currently, there has been a tendency for companies to focus on the development of their businesses following circular economy trends associated with sustainability. European Community guidelines have established deadlines for the implementation of management strategies that allow creating and maintaining an effective and resource-efficient economic system, reducing the amount of energy and materials used in production. This study aims to analyze the existing literature review on the integration of sustainability and circular economy (CE) principles into business development. The research methodology is a systematic literature review using the SCOPUS database, in which 97 academic articles were analyzed after exclusion using keywords. The findings show that, after the analysis carried out in VOSviewer, business development, and circular economy are themes studied by many authors, with links related to the theme of sustainability. The conclusions indicate that CE and sustainability are interlinked, and companies must implement appropriate sustainability and CE strategies to increase their competitiveness and improve resource efficiency. These strategies can integrate innovative technologies, the use of sharing platforms, extending the useful life of products, recovering resources to minimize waste, and integrating sustainability concepts into business. Full article
(This article belongs to the Special Issue Business Innovation and Sustainability through Internet of Things)
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