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E-commerce Engineering and Sustainable Management

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: 30 April 2025 | Viewed by 2931

Special Issue Editors


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Guest Editor
International Business School, Hainan University, Haikou 570228, China
Interests: e-commerce; information goods pricing and service innovation; platform economy; information system economics

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Guest Editor
School of Economics and Management, Communication University of China, Beijing 100024, China
Interests: platform economics; information system economics; media operation and management; intelligent optimization algorithms
School of Management, Wuhan Institute of Technology, Wuhan 430205, China
Interests: e-commerce; platform economics; information systems economics; logistics and supply chain management

Special Issue Information

Dear Colleagues,

We cordially invite you to contribute a paper to be included in the Special Issue “E-commerce Engineering and Sustainable Management” of the journal Sustainability.

E-commerce engineering involves the study of evolving information technology and methods in management science to revolutionize e-business business practices and consumer behavior. With the adoption of new emerging technologies, e-commerce has brought a new atmosphere to the development of the global economy, which has greatly changed both lifestyles and the existing modes of production. At the same time, the development of e-commerce may lead to a surge in carbon dioxide emissions, market monopoly, digital divide, human alienation, and other problems, showing that the development of e-commerce is not entirely beneficial. E-commerce has become an important part of the economy and a source of vitality, and taking advantage of e-commerce has become an inevitable requirement to promote economic and social development towards higher quality and more sustainability.  

There is a worldwide desire to address issues associated with sustainable development and management. In society, many companies are trying to operate in accordance with this concept, which has gained great popularity both worldwide and in the field of e-commerce. In addition, the principles of sustainability have been widely disseminated among consumers, who are also particularly concerned about the activities of companies in this area.  

The aim of this Special Issue is to explore new aspects in e-commerce engineering and sustainable management. In this Special Issue, broad topics relating to the sustainable aspects of e-commerce engineering and management are welcome. Additionally, original research articles and reviews are also welcome. Research areas may include (but are not limited to) the following:

  • The application of emerging technologies (i.e., blockchain, artificial intelligence) in sustainable management
  • Business model innovation under sustainability
  • The design of sustainable business ecosystems and platform businesses
  • Enterprise digital transformation and sustainable operation
  • Platform governance and regulation
  • Sharing economy and sustainability
  • The sustainable aspects of e-commerce engineering
  • Sustainable e-commerce supply chain management
  • The sustainable practices adopted by e-commerce companies
  • Sustainable supply chains and logistics

We look forward to receiving your contributions.

Prof. Dr. Guofang Nan
Dr. Zhiyong Li
Dr. Lin Chen
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • e-commerce
  • sustainable e-commerce
  • e-commerce supply chain
  • sustainable supply chains and logistics
  • business model innovation
  • emerging technologies

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Published Papers (2 papers)

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Research

16 pages, 669 KiB  
Article
Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management
by Bora Gündüzyeli
Sustainability 2024, 16(23), 10511; https://doi.org/10.3390/su162310511 - 29 Nov 2024
Viewed by 993
Abstract
Artificial Intelligence (AI) is not only revolutionizing digital marketing through personalized customer experiences and optimized advertising strategies, but it is also contributing to sustainability initiatives. As AI reshapes digital marketing, its impact on sustainability is becoming increasingly significant. This dynamic highlights the necessity [...] Read more.
Artificial Intelligence (AI) is not only revolutionizing digital marketing through personalized customer experiences and optimized advertising strategies, but it is also contributing to sustainability initiatives. As AI reshapes digital marketing, its impact on sustainability is becoming increasingly significant. This dynamic highlights the necessity of exploring how AI can be utilized to foster more sustainable marketing practices. This study seeks to answer the pivotal question: “How does AI impact the sustainability of digital marketing?” A systematic literature review was conducted in this study, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework to identify various relevant articles in the areas of sustainability and marketing. Furthermore, this study examines the crucial role of AI in enhancing sustainable business practices, highlighting a significant increase in adoption among enterprises. The findings demonstrate that the effective integration of AI into digital marketing enhances environmental sustainability, supports the attainment of economic sustainability objectives, and contributes positively to social sustainability outcomes. This study contributes to the field by providing a comprehensive analysis of the intersection between AI and sustainable marketing practices and offers valuable insights for marketers, businesses, and policymakers. Full article
(This article belongs to the Special Issue E-commerce Engineering and Sustainable Management)
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31 pages, 365 KiB  
Article
How Does a Major Corporate Customer’s ESG Performance Drive the Supplier’s Green Innovation?
by Weizheng Sun, Meixin Kou, Xiaoyue Zhang, Yin Cui and Shuning Chen
Sustainability 2024, 16(17), 7770; https://doi.org/10.3390/su16177770 - 6 Sep 2024
Viewed by 1070
Abstract
In the current climate of intensifying global demands for sustainability, the influence of major corporate customers in driving environmental initiatives across supply chains has emerged as a pivotal focus of academic research and practical application. This study investigates how these influential customers can [...] Read more.
In the current climate of intensifying global demands for sustainability, the influence of major corporate customers in driving environmental initiatives across supply chains has emerged as a pivotal focus of academic research and practical application. This study investigates how these influential customers can drive green innovation along their supply chains, which remains under-explored in the previous literature. The study focuses on critical indicators such as the green patent application to measure green innovation outcomes. Leveraging a panel dataset of paired Chinese listed firms from 2009 to 2022, we examine the impact of customers’ environmental, social, and governance (ESG) performance on suppliers’ green innovation activities. Our model is integrated with fixed effects for both industry and year. Our analysis reveals that customers with firm ESG commitments significantly enhance their suppliers’ green innovation outcomes, particularly when they possess greater bargaining power and advanced green innovation capabilities. Additionally, we identify pressure and collaboration as critical mechanisms through which these effects are realized. These findings extend the discourse on sustainable supply chain management by highlighting the crucial role of customer-driven ESG initiatives in fostering upstream innovation, offering valuable insights for scholars and practitioners. Full article
(This article belongs to the Special Issue E-commerce Engineering and Sustainable Management)
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