Influencing Factors of Green Marketing and Sustainable Tourism on Companies, Brands, and Tourist Destinations
This special issue belongs to the section "Tourism, Culture, and Heritage".
Special Issue Information
Dear Colleagues,
Green marketing and sustainable tourism are closely related to environmentally-friendly products and services. The significance of these factors may provide environmental value to companies, brands, and tourist destinations. The goal of this Special Issue is to expand the existing literature on the environmental values of companies, brands, tourist destinations, products, and services. In addition, this issue will provide insights into the formation of environmental values through green marketing and sustainable tourism. This Special Issue covers consumer intentions and behaviors across tourist and hospitality industries concerning the aforementioned factors. In particular, this Special Issue welcomes research on theories, models, and processes of the formation of consumer environmental values, green marketing, and sustainable tourism. Guest editors strongly recommend a variety of methodologies including, but not limited to, surveys, survey planning, case studies, interviews, big data analysis, and other methodologies, as well as quantitative and qualitative approaches.
Dr. Jongsik Yu
Guest Editor
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- Green marketing (e.g., hotel, restaurant, airline, cruise, travel agency, resort, convention)
- Sustainable tourism
- Processes of consumer decision-making and formation of intention to purchase
- Formation of a company’s image through green marketing
- Theory/model development
- Values of green marketing and sustainable tourism
- Outcomes of green marketing
- Sustainability
- Brand evaluation and loyalty
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Published Papers
Sustainability - ISSN 2071-1050