Special Issue "Sustainable Customer Relationship Management"
Deadline for manuscript submissions: 31 December 2020.
Interests: corporate social responsibility; customer relationship management; information systems; business processes reengineering
Interests: corporate social responsibility; corporate marketing; consumer behavior; environmental certifications; e-wom; tourism; hospitality
Special Issues and Collections in MDPI journals
Sustainable customer relationship management (SCRM) means considering economic, environmental, and social targets when establishing and maintaining long-term profitable customer relations. More specifically, sustainability-oriented CRM aims to attract and retain sustainability-conscious customers, as well as increase consumer awareness of corporate sustainability issues.
To carry out SCRM, a company has to remodel its CRM-activities, including, e.g., fair customer and employee treatment, as well as the integration of new sustainability orientated processes. However, to date, there has been very little research that provides an integrated perspective on the underlying mechanisms that shape sustainability-oriented CRM activities and that analyses how customers and sustainability interdigitate. Similarly, research dealing with the comprehensive concept of sustainability-oriented CRM is limited.
Hence, this Special Issue will analyze the holistic integration of economic, environmental, and social sustainability issues, and the core areas of CRM, i.e., marketing, sales, and services.
Potential topics include but are not limited to the following:
- Systematic literature review on SCRM
- Solutions for SCRM problems
- Frameworks and methodologies for SCRM
- Effects of SCRM systems on companies
- SCRM strategies
- SCRM innovation
- SCRM marketing
- SCRM sales
- SCRM services
- SCRM technology and software
- Case studies
- Future Advancements
Prof. Dr. Ricardo Chalmeta Rosaleñ
Prof. Dr. Patricia Martínez García de Leaniz
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.