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Article

Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model

Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
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Sustainability 2020, 12(12), 4934; https://doi.org/10.3390/su12124934
Received: 23 May 2020 / Revised: 9 June 2020 / Accepted: 15 June 2020 / Published: 17 June 2020
(This article belongs to the Special Issue City Branding and Sustainable Destination Management)
The emergence of the smart tourism paradigm has shifted some research attention to the technologies that drive innovations. However, tourism destinations are not freed from the usual threats in the tourism industry. Environmental impacts have remained a fundamental concern for any destinations regardless of their adoption and incorporation of smart technologies. Tourists remain a critical source of harm inflicted on environmental systems. Thus, this present study aims to study smart tourists’ environmentally responsible behavior using an extended norm-activation model. The study model incorporates two new constructs measuring the involvement of culture and attitude towards cultural conservation as additional predictors of environmentally responsible behavior. A total sample of 554 is subjected to data analysis. The results support all proposed hypotheses. Both newly added constructs produce the largest total impact scores on the final construct. Model comparison between the study model and the original framework showed improved predictive ability while retaining superior fit. View Full-Text
Keywords: environmentally responsible behavior; norm-activation model; smart tourism; smart tourist environmentally responsible behavior; norm-activation model; smart tourism; smart tourist
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MDPI and ACS Style

Kiatkawsin, K.; Sutherland, I.; Lee, S.K. Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model. Sustainability 2020, 12, 4934. https://doi.org/10.3390/su12124934

AMA Style

Kiatkawsin K, Sutherland I, Lee SK. Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model. Sustainability. 2020; 12(12):4934. https://doi.org/10.3390/su12124934

Chicago/Turabian Style

Kiatkawsin, Kiattipoom, Ian Sutherland, and Seul K. Lee 2020. "Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model" Sustainability 12, no. 12: 4934. https://doi.org/10.3390/su12124934

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