Augmented Fashion—Sustainable Fashion and Textiles through Digital Technologies
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (15 January 2023) | Viewed by 16179
Interests: computer vision; 3D visualization; AI; supervised and unsupervised machine learning
Special Issues, Collections and Topics in MDPI journals
Interests: fashion design; human-centered design; smart textiles
Interests: computer graphics; immersive technology; HCI
Interests: fashion business and management; immersive and digital fashion; fashion and textile sustainability and circular economy; fashion; wellbeing and comfort; fashion folklore and storytelling
The scope of this Special Issue, Augmented Fashion—Sustainable Fashion and Textiles through Digital Technologies, includes all aspects of digitally enhanced or produced fashion and textiles with a sustainability focus, including 3D modelling, digital printing, augmented reality try-on experiences, virtual reality avatars, experiences and events, digital fashion, gaming and fashion in the metaverse. The purpose of the proposed Special Issue is to bring together, for the first time, the new and varied developments in this emerging and fast-paced field, with a unique cross-disciplinary lens that brings together the fashion/textile and computing science disciplines.
In recent history, fast (and effectively disposable) fashion has seen clothing reduced to mere transient items, worn for a short period of time then discarded. Fast fashion drives consumer demand for newness, using resources that are finite and potentially damaging to the environment, and creates excessive and unnecessary landfill waste. In recent times, the pressure to move towards a more sustainable fashion and textile industry has grown, with the UK government’s Environmental Audit Committee publishing a damning report on fashion and sustainability (EAC 2019). Similarly, research published on the Chinese textile industry suggests that greener and more sustainable technologies are key to development strategies (Jiang and Yu 2019). Given the scale of the fashion and textile industry and at a time when sustainability is high on the global agenda, the findings from Augmented Fashion research project, associated ICAF conference and this proposed Special Issue will be important in helping to deliver UN Development Goal 12: Ensure sustainable consumption and production patterns.
Goldman Sachs’ estimate that virtual and augmented reality technologies will be worth more than £65 billion by 2025 (Pithers 2019) heralds the potential impact of seeking synergies between fashion and immersive technologies. The focus of this proposed Special Issue is to explore opportunities to use innovative immersive technologies to educate and shape an alternative and sustainable future for the design, production and use of traditional fashion and textile products. An initial scoping exercise (completed during the AHRC-funded ‘From Augmented to Authentic’ networking grant REF 184025) revealed that at various market levels fashion brands are using augmented reality to create virtual changing rooms for ‘try-it-on’ experiences. Within luxury fashion brands, immersive technologies are being used to enhance the high-culture credentials of those brands through brand–artist collaborations and immersive consumer experiences. However, there was no evidence of fashion and textile brands using immersive technologies to convey provenance, craftsmanship or heritage, suggesting a missed opportunity in using human–computer interactions to communicate culture and place, and in re-humanizing the making of clothing products in the minds of contemporary consumers (Cross, Steed and Jiang 2021). Technological innovations such as the Microsoft HoloLens enable the hybrid merging of real and virtual worlds to produce visualizations where physical and digital objects co-exist and interact in real-time. Gamification using VR and AR can increase entertainment and motivational factors. Intangible characteristics such as heritage and values can be integrated into 3D models, with the potential to engage multiple audiences across cultures. Three-dimensional modelling and digital fashion provide a means of communicating and consuming fashion that is less resource-intensive than traditional production processes.
Prof. Dr. Eyad Elyan
Prof. Dr. Rong Zheng
Dr. Yang Jiang
Dr. Karen Cross
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- sustainability and immersive technologies
- augmented reality
- virtual reality and extended reality in fashion and textiles
- slow fashion and digital technologies
- artificial intelligence in fashion and textiles
- fashion, textiles and HCI