Fostering Sustainability: Business Innovation and Consumer Choices
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 31 July 2026 | Viewed by 2824
Special Issue Editors
Interests: ESG; corporate governance; AI in reporting; digital transformation; sustainability accounting
Special Issues, Collections and Topics in MDPI journals
Interests: sustainability; SDGs; ESG; marketing; consumer behaviour; digital marketing; corporate governance
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
This Special Issue explores the interplay between sustainable business strategies and consumer behavior, focusing on how management and marketing practices can collaboratively drive sustainability. The aim is to address how businesses can align operational strategies with consumer engagement to promote sustainable consumption patterns and business practices. By examining the impact of sustainability initiatives on consumer behavior, brand perception, and stakeholder trust, this Special Issue seeks to advance interdisciplinary knowledge that bridges management and marketing perspectives.
The scope includes research on innovative management strategies, effective marketing approaches, and actionable insights that can inform policy and business practices. It also addresses the role of digital transformation and green technologies in enabling sustainable solutions. This Special Issue seeks to emphasize the practical integration of strategic management and marketing to address sustainability challenges, contributing to the United Nations Sustainable Development Goals (SDGs).
Contributions are encouraged from empirical, theoretical, and case-study perspectives, offering robust evidence and insights for researchers, practitioners, and policymakers. By connecting these disciplines, this Special Issue aspires to expand the body of knowledge on sustainable business practices while providing actionable recommendations for fostering trust, loyalty, and environmental responsibility in a rapidly evolving global market.
Sustainability is increasingly becoming a focal point in business practices, with growing emphasis on aligning corporate strategies with sustainable consumption and production patterns. In recent years, businesses have faced the challenge of integrating sustainability goals into their operations while simultaneously influencing consumer behavior to adopt eco-friendly choices. The interaction between corporate strategies and consumer engagement is critical for fostering long-term sustainability and achieving the United Nations Sustainable Development Goals (SDGs).
This Special Issue, "Fostering Sustainability: Business Innovation and Consumer Choices", aims to explore innovative approaches to bridging sustainable business strategies and consumer behavior. By focusing on management practices and marketing frameworks, this Special Issue seeks to offer actionable insights for businesses aiming to promote pro-environmental behavior, foster brand loyalty, and build stakeholder trust.
Topics of interest include, but are not limited to:
- Sustainable consumption and the role of consumer awareness;·
- Green marketing strategies and their impact on consumer choices;·
- Management practices that align business operations with sustainability goals;
- The influence of digital technologies, such as AI and big data, in terms of promoting sustainable business practices;
- Behavioral insights into pro-environmental decision-making by consumers;
- Case studies showcasing the successful integration of sustainability into management and marketing strategies.
We look forward to receiving your contributions.
Dr. Mahmoud Elmarzouky
Dr. Doaa Shohaieb
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable business strategies
- consumer behavior
- green marketing
- pro-environmental decision-making
- technology-enabled sustainability
- digital transformation
- sustainability initiatives
- stakeholder trust
- brand loyalty
- corporate sustainability practices
- behavioral insights
- sustainable consumption
- environmental responsibility
- green innovation
- sustainable development goals (SDGs)
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- Reprint: MDPI Books provides the opportunity to republish successful Special Issues in book format, both online and in print.
Further information on MDPI's Special Issue policies can be found here.
