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Sustainable Marketing and Consumer Behavior
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Sustainable Marketing and Consumer Behavior

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (31 March 2024) | Viewed by 6477

Special Issue Editor

Dr. Randall Shannon

E-Mail Website
Guest Editor
College of Management, Mahidol University, Bangkok 10400, Thailand
Interests: consumer behavior; marketing; sustainable consumption

Special Issue Information

Dear Colleagues,

With populations living longer, we are increasingly facing problems related to having enough food and water, providing healthcare, and achieving financial independence and well-being in later life, as well as ongoing problems with over-consumption, obesity, debt, waste, and recycling, to name a few. Are calls for sustainable consumption “anti-marketing”? Can we find a better balance between corporations and consumers in terms of mindful consumption? Whether caused by humans or not, global warming has become a serious threat and needs addressing. This Special Issue aims to address problems related to these developments. Potential topics for the Special Issue include, but are not limited to, the following:

  • Sustainable consumption;
  • Successful aging;
  • Consumer behavior (especially cross-cultural aspects) as relates to retailing and shopping behavior;
  • Marketing to aging consumers;
  • Consumer motivations and how this can be applied to enhance marketing;
  • Effective advertising and branding;
  • Cross-cultural branding;
  • Recycling;
  • Carbon footprints.

Dr. Randall Shannon
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainability
  • sustainable consumption
  • mindful consumption
  • consumer behavior
  • carbon footprints
  • water footprints
  • recycling
  • waste management
  • financial well-being
  • successful aging

Published Papers (3 papers)

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Research

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20 pages, 807 KiB  
Article
Factors Influencing Purchase Intention of Food Surplus through a Food-Sharing Platform
by Nan Hua, Randall Shannon, Murtaza Haider and George P. Moschis
Sustainability 2023, 15(17), 13000; https://doi.org/10.3390/su151713000 - 29 Aug 2023
Cited by 1 | Viewed by 2059
Abstract
Food waste is a serious issue around the world. One way to address this issue is distributing food surpluses through food-sharing platforms. There are a limited number of empirical studies investigating the drivers of using food surplus-sharing platforms, particularly in developing countries. This [...] Read more.
Food waste is a serious issue around the world. One way to address this issue is distributing food surpluses through food-sharing platforms. There are a limited number of empirical studies investigating the drivers of using food surplus-sharing platforms, particularly in developing countries. This paper investigates the impacts and connections between environmental concern, perceived playfulness, social norms, food waste awareness, price consciousness, food neophobia, and purchase intention of food surplus through a food-sharing platform in Thailand. A sample of 284 Yindii users was analyzed by using exploratory factor analysis and multiple regression. Empirical results revealed environmental concern and perceived playfulness to be the primary constructs influencing consumers’ purchase intention toward food surplus. The results suggest that perceived playfulness is the most crucial determinant affecting purchase intention. Our results also indicated people who have obtained a higher education level and the low-income group show a higher purchase intention toward food surplus products. This research is the first attempt to study food surplus redistribution in Thailand. This study contributes to the literature and provides insights for practitioners with several implications. Full article
(This article belongs to the Special Issue Sustainable Marketing and Consumer Behavior)
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18 pages, 525 KiB  
Article
Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems
by Hiroyasu Furukawa and Kyung-Tae Lee
Sustainability 2023, 15(8), 6703; https://doi.org/10.3390/su15086703 - 15 Apr 2023
Cited by 4 | Viewed by 1843
Abstract
The increasing number of consumers possessing a global mindset has led to the emergence of environmentally friendly materialist consumers who find pleasure in owning environmentally friendly brands and products. We examine why and how such consumers emerge by studying consumers of luxury apparel [...] Read more.
The increasing number of consumers possessing a global mindset has led to the emergence of environmentally friendly materialist consumers who find pleasure in owning environmentally friendly brands and products. We examine why and how such consumers emerge by studying consumers of luxury apparel products, which actively promote environmentally conscious values on a global scale. Structural equation modeling and mediation analysis were conducted on consumers in China and Japan—two countries with high consumption of this product category and a contrasting awareness of environmental consciousness. Our findings revealed that the higher the global mindset of consumers, environmentally friendly materialism is enhanced by internal motives in countries with high environmental consciousness and by external motives in countries with low environmental consciousness. Our results have implications for mechanisms on how the conditions for the emergence of environmentally friendly materialism differ from country to country and marketing measures that respond to these differences. Full article
(This article belongs to the Special Issue Sustainable Marketing and Consumer Behavior)
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Review

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20 pages, 1878 KiB  
Review
A Bibliometric Review of Revenue Management in the Tourism and Hospitality Industry, 1989–2021
by Chatarin Subying and Chanin Yoopetch
Sustainability 2023, 15(20), 15089; https://doi.org/10.3390/su152015089 - 20 Oct 2023
Viewed by 1416
Abstract
This study aimed to examine the conceptual development, trends, and intellectual structures in the literature on revenue management in the tourism and hospitality industry. This study applied the bibliometric review method to analyze 1165 Scopus-indexed documents. Descriptive analyses, citation analysis, co-citation analysis, and [...] Read more.
This study aimed to examine the conceptual development, trends, and intellectual structures in the literature on revenue management in the tourism and hospitality industry. This study applied the bibliometric review method to analyze 1165 Scopus-indexed documents. Descriptive analyses, citation analysis, co-citation analysis, and keyword co-occurrence analysis were used to investigate the intellectual structure of the revenue management literature. The concept of revenue management literature has been globally examined since 2008 with greater interest over time. According to co-citation analysis, three schools of thought are identified, including customer orientation, operational performance, and revenue management technique. Most highly influential documents are conceptual papers. Six dominant topics in the research field of revenue management, including dynamic pricing, tourism, hotel, hospitality, machine learning, and consumer behavior, have recently been examined in the literature. As research in the revenue management literature has shifted to consumer orientation, applying consumer behavior theories to explain revenue management practices is beneficial to provide more significant insights for researchers. In addition, the literature has expanded to include different types of businesses, making it imperative to examine the application of revenue management in each type of business. Full article
(This article belongs to the Special Issue Sustainable Marketing and Consumer Behavior)
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