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Sustainability
Special Issues
Sustainable Agri-Food System: Producers’ and Consumers’ Perspective
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Sustainable Agri-Food System: Producers’ and Consumers’ Perspective

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (25 June 2023) | Viewed by 2657

Special Issue Editors

Prof. Dr. Marija Cerjak

E-Mail Website
Guest Editor
Department of Marketing in Agriculture, University of Zagreb Faculty of Agriculture, 10000 Zagreb, Croatia
Interests: marketing of agricultural products; market research; consumer behavior; regional and rural development
Special Issues, Collections and Topics in MDPI journals
Dr. Ivica Faletar

E-Mail Website
Guest Editor
Thünen Institute of Market Analysis, Bundesallee 50, 38116 Braunschweig, Germany
Interests: food market research

Special Issue Information

Dear Colleagues,

Recent developments in the agri-food market, especially regarding awareness of the impact of agricultural production and distribution on the environment as well as the introduction of innovative technologies and digitalization in the sector, have prompted significant changes both at the supply and at the demand side. Changes in food consumer behavior have been additionally intensified during the COVID-19 pandemic. The pandemic has also demonstrated that the competitive advantage of agri-food businesses cannot be based solely on the production of high-quality products but must also incorporate innovative marketing and selling, respecting sustainable principles.

This Special Issue aims to address these global business and societal challenges and to contribute to the development of a sustainable agri-food system by covering the following topics:

  • Innovative agri-food marketing initiatives and sustainability.
  • Digital agribusiness marketplaces and sustainability.
  • Local agri-food products.
  • Novel food and sustainability.
  • Consumers’ motivation for buying sustainable agricultural products.
  • Farmers’ perception of sustainable agricultural products.
  • Agricultural and food waste management.
  • Social sustainability in agriculture.
  • Children and food choices.
  • COVID-19 pandemic and sustainability of agri-food markets.
  • Use of experimental and behavioral economics in agri-food research.

Prof. Dr. Marija Cerjak
Dr. Ivica Faletar
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • agri-food markets
  • agricultural producers
  • consumers
  • motives and behavior
  • innovative marketing initiatives
  • sustainability
  • experimental and behavioral economics

Published Papers (2 papers)

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Research

18 pages, 1961 KiB  
Article
Consumer Preferences and Willingness to Pay for Clams with Sustainability Certification in Mediterranean Countries
by Vilma Xhakollari, Sina Ahmadi Kaliji, Marija Cerjak, Damir Kovačić, Luca Mulazzani and Luca Camanzi
Sustainability 2023, 15(15), 11953; https://doi.org/10.3390/su151511953 - 03 Aug 2023
Viewed by 1518
Abstract
For some types of seafood, such as clams, there are now sustainability certificates that guarantee their sustainable production. However, their consumption may be associated with some ethical and sustainability concerns, as clams are harvested in ways that may be harmful to the environment. [...] Read more.
For some types of seafood, such as clams, there are now sustainability certificates that guarantee their sustainable production. However, their consumption may be associated with some ethical and sustainability concerns, as clams are harvested in ways that may be harmful to the environment. The aim of this study is therefore to investigate consumers’ sustainability concerns based on their purchasing preferences and WTP for clams with sustainability certification in three Mediterranean countries—Italy, Spain and Croatia. Data were collected online and consumer preferences were elicited using a labelled discrete choice experiment. The results show that in general all consumers prefer clams from their country of origin, while there are differences in their appreciation for the sustainability certification. While Croatian consumers are not very interested in the current Marine Stewardship Council (MSC) sustainability certification, consumers in Spain are willing to pay a higher price for it. At the same time, consumers in Italy are more interested in new certifications such as Responsible Fisheries Management (RFM). These results could be of interest to clam production and distribution companies trying to advance their corporate social responsibility activities and positioning. Full article
(This article belongs to the Special Issue Sustainable Agri-Food System: Producers’ and Consumers’ Perspective)
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19 pages, 272 KiB  
Article
Just Transition or Just Transitioning? Potentials and Limitations of Urban Growers’ Adaptations to the Impacts of the COVID-19 Pandemic
by Caroline Boules and Yuki Kato
Sustainability 2023, 15(12), 9340; https://doi.org/10.3390/su15129340 - 09 Jun 2023
Viewed by 677
Abstract
The COVID-19 pandemic caused drastic short-term shocks to global and local food supply chains. Research thus far has examined increased consumer demands, yet there is a lack of research on the impacts, adaptations, and perceptions of local growers and farmers. In this paper, [...] Read more.
The COVID-19 pandemic caused drastic short-term shocks to global and local food supply chains. Research thus far has examined increased consumer demands, yet there is a lack of research on the impacts, adaptations, and perceptions of local growers and farmers. In this paper, we analyze 59 interviews conducted with urban growers across the DC metropolitan region to understand how local urban and suburban growers responded and adapted during 2020–2021. We use the “just transition” framework, which currently lacks empirical applications to the food system, to explore how transformations in a regional food system could further social sustainability and equity in the larger food system. We find that the growers faced a multitude of challenges in diversifying and scaling up their distribution system, as they implemented changes mostly independently without much institutional support or coordination. Growing commercially, for donation, or personal consumption resulted in different sets of challenges and adaptations. Our study demonstrates the need for more critical, empirically-driven assessments of the “just transition” theory, specifically its implementation mechanisms and processes, as the growers’ variant adaptation strategies underscore both the potential and limitations of ensuring the equitable transformation of a regional food system through grassroots efforts. Full article
(This article belongs to the Special Issue Sustainable Agri-Food System: Producers’ and Consumers’ Perspective)
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