Special Issue "Marketing of Agricultural Products and Consumer Behavior in Sustainability"

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: 30 September 2021.

Special Issue Editors

Prof. Dr. Marija Cerjak
Guest Editor
Faculty of Agriculture, University of Zagreb, 10000 Zagreb, Croatia
Interests: marketing of agricultural products; market research; consumer behavior; regional and rural development
Prof. Dr. Vlade Zarić
Website1 Website2
Guest Editor
Department of Agricultural Economics, Faculty of Agriculture, University of Belgrade,Nemanjina 6, 11080 Belgrade - Zemun, Serbia
Interests: agribusiness management; agri-food marketing; agri-food supply chains

Special Issue Information

Dear Colleagues,

Recent developments in the agri-food market, especially regarding awareness of the impact of agricultural production and distribution on the environment as well as the introduction of innovative technologies and digitalization in the sector, have prompted significant changes both at the supply as well as at the demand side. Changes in food consumer behavior have been additionally intensified during the COVID-19 pandemic. The COVID-19 pandemic has also demonstrated that the competitive advantage of the agri-food businesses cannot be based solely on the production of high-quality products but must also incorporate innovative marketing and selling, respecting sustainable principles.

This Special Issue aims to address these global business and societal challenges and to contribute to the development of a sustainable agri-food system by covering the following topics:

  • COVID-19 pandemic and sustainability of agri-food markets
  • Innovative agri-food marketing initiatives and sustainability
  • Digital agribusiness marketplaces and sustainability
  • Local agri-food products
  • Novel food and sustainability
  • Consumers’ motivation for buying sustainable agricultural products
  • Farmers’ perception on sustainable agricultural products
  • Social sustainability in agriculture

Prof. Dr. Marija Cerjak
Prof. Dr. Vlade Zarić
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • agri-food markets
  • agricultural producers
  • consumers
  • motives and behavior
  • innovative marketing initiatives
  • sustainability

Published Papers

This special issue is now open for submission.
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