Consumer Insights and Market Trends in the Global Wine Industry

Dear Colleagues,

Alcohol consumption, globally, has declined over recent years in many countries. Not surprisingly, this is mirrored by a global decline in wine consumption, especially since 2017. This is a particularly challenging time for wine producers and marketers.

This special issue aims to build knowledge relating to consumer insights and market trends to assist the global wine industry with facing these challenging times. In particular, we are seeking papers which examine consumer insights and/or market trends and offer recommendations from these examinations for the industry on how it can grow wine consumption. This may include growth in specific markets, growth in new or existing consumer segments, or growth in terms of specific wine categories.

Authors may wish to focus on topics such as consumer behaviour insights, the use of digital marketing strategies (e.g. the use of social media, consumer profiling, AI, and data-driven decision-making), current trends and future directions; but this Special Issue will consider a wider range of topics which are generally related to consumer insights and/or market trends from any geographical area.

Dr. Sharon L. Forbes
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Beverages is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.