Business Applications of Artificial Intelligence

Dear Colleagues,

This Special Issue explores the business applications of artificial intelligence (AI), focusing on how AI technologies are transforming organizational strategies and operations. The growing integration of AI in business has redefined efficiency, innovation, and competitiveness across various industries. The articles in this issue examine how AI-driven decision making can enhance productivity and support evidence-based management. Advances in machine learning and predictive analytics enable companies to forecast trends, optimize performance, and manage risk more effectively.

This issue also highlights the use of AI in marketing automation, showing how intelligent tools can personalize customer experiences and boost engagement. Research on business process optimization with AI reveals new methods for streamlining workflows and reducing operational costs. Additionally, contributions on AI-powered customer insights show how data-driven approaches can strengthen customer relationships and loyalty. Studies on intelligent data analysis demonstrate AI's ability to reveal patterns invisible to human analysts. The collection concludes with discussions on automation and AI in operations, as well as the challenges of strategic AI implementation. These discussions emphasize ethical considerations and sustainable integration into business models.

Dr. Paweł Weichbroth
Guest Editor

Manuscript Submission Information

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