Special Issue "Insight into Tourism Destination Marketing"

A special issue of Administrative Sciences (ISSN 2076-3387).

Deadline for manuscript submissions: 30 January 2020

Special Issue Editors

Guest Editor
Prof. Dr. Luisa Andreu

Department of Marketing, University of Valencia, 46010 València, Spain
Website | E-Mail
Interests: destination marketing; tourist behaviour; service marketing; corporate social responsibility; digital marketing
Guest Editor
Prof. Dr. Sergio Moreno Gil

School of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, Las Palmas, Spain
Website | E-Mail
Interests: tourism marketing; consumer behavior; destination image
Guest Editor
Dr. Jacques Bulchand-Gidumal

University Institute of Tourism and Sustainable Economic Development, University of Las Palmas de Gran Canaria, Las Palmas, Spain
Website | E-Mail
Interests: digital tourism, sharing economy, social media, smart destinations

Special Issue Information

Dear Colleagues,

The tourism industry is fiercely competitive at all levels. Destinations are one of the industry actors facing a higher level of competition. While a large number of emerging destinations trying to gain market share have appeared, established and mature destinations fight to remain a valid alternative in tourists’ minds when making decisions. But this competition not only happens on the side of the offer, also the demand. In a more globalized world, tourists take into consideration destinations from all around the world. Additionally, in the last 15 years, the methodologies, tools, generations of consumers, and spaces in which this competition takes place have changed dramatically with the rise of Internet, social media, and big data.

The increasingly competitive market in which tourism destinations are immersed, along with economic and social changes occurring worldwide, require the continued development of research that provides new insights, ideas, and resources for academia, destinations, and businesses.

Additionally, digital technologies have also enabled tourism operators to change the way in which they conduct business, by better understanding their customers, thus allowing personalization and adaptation of products and services. Destinations, of course, can take advantage of these technologies to improve their understanding of tourist behavior before, during, and after their trips.

In this sense, it is necessary to develop research that generates new theory, or adjusts existing theories and models, while also being practically applied to solve problems in the tourism industry. Specifically, destination marketing research still currently includes several under-researched topics.

The purpose of this Special Issue is to publish research that contributes to our insights and provides opportunities for the destination marketing of tomorrow. Possible topics of this Special Issue include, but are not limited to:

  • Generation shifts in tourism destination marketing
  • Sustainability in tourism destination marketing
  • Experiential marketing in tourism destinations
  • Value co-creation in tourism destinations
  • Destination brand equity
  • Social media in tourism destination marketing
  • Use of destination networks to integrate tourism industry and destinations
  • Use of digital technologies by DMOs to better understand tourist behavior during, before, and after the trip
  • Implementation of smart destinations as a way to improve tourism destination marketing
  • Sharing economy and tourism destination marketing
  • Tourism destination marketing using virtual and augmented reality
  • Methodologies to improve tourist engagement, tourist spending, and cross-selling while at the destination


  • Del Chiappa, G., & Baggio, R. (2015). Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing & Management, 4(3), 145-150.
  • Hanna, P., Font, X., Scarles, C., Weeden, C., & Harrison, C. (2018). Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management, 9, 36-43.
  • Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2016). Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), 116-128.
  • Mariani, M. M., Buhalis, D., Longhi, C., & Vitouladiti, O. (2014). Managing change in tourism destinations: Key issues and current trends. Journal of Destination Marketing & Management, 2(4), 269-272.
  • Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism management, 41, 202-227.
  • Tigre Moura, F., Gnoth, J., & Deans, K. R. (2015). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research, 54(4), 528-542.

Dr. Luisa Andreu
Dr. Sergio Moreno Gil
Dr. Jacques Bulchand-Gidumal
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Destination image
  • Destination marketing
  • Smart destinations
  • Tourist behavior
  • Digital technologies
  • New methodologies in destination marketing
  • Destination marketing and sustainability
  • Sharing economy and destination marketing
  • Emotions and marketing

Published Papers

This special issue is now open for submission.
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