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Administrative Sciences
Special Issues
Insight into Tourism Destination Marketing
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Insight into Tourism Destination Marketing

A special issue of Administrative Sciences (ISSN 2076-3387).

Deadline for manuscript submissions: closed (30 January 2020) | Viewed by 11089

Special Issue Editors

Prof. Dr. Luisa Andreu

E-Mail Website
Guest Editor
Department of Marketing, University of Valencia, 46010 València, Spain
Interests: destination marketing; tourist behaviour; service marketing; corporate social responsibility; digital marketing
Prof. Dr. Sergio Moreno-Gil

E-Mail Website
Guest Editor
School of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, Las Palmas, Spain
Interests: tourism marketing; consumer behavior; destination image
Special Issues, Collections and Topics in MDPI journals
Dr. Jacques Bulchand-Gidumal

E-Mail Website
Guest Editor
Institute for Sustainable Tourism and Economic Development (TIDES), University of Las Palmas de Gran Canaria (ULPGC), 35001 Las Palmas de Gran Canaria, Spain
Interests: digital tourism; etourism; social media; smart destinations; artificial intelligence; automation

Special Issue Information

Dear Colleagues,

The tourism industry is fiercely competitive at all levels. Destinations are one of the industry actors facing a higher level of competition. While a large number of emerging destinations trying to gain market share have appeared, established and mature destinations fight to remain a valid alternative in tourists’ minds when making decisions. But this competition not only happens on the side of the offer, also the demand. In a more globalized world, tourists take into consideration destinations from all around the world. Additionally, in the last 15 years, the methodologies, tools, generations of consumers, and spaces in which this competition takes place have changed dramatically with the rise of Internet, social media, and big data.

The increasingly competitive market in which tourism destinations are immersed, along with economic and social changes occurring worldwide, require the continued development of research that provides new insights, ideas, and resources for academia, destinations, and businesses.

Additionally, digital technologies have also enabled tourism operators to change the way in which they conduct business, by better understanding their customers, thus allowing personalization and adaptation of products and services. Destinations, of course, can take advantage of these technologies to improve their understanding of tourist behavior before, during, and after their trips.

In this sense, it is necessary to develop research that generates new theory, or adjusts existing theories and models, while also being practically applied to solve problems in the tourism industry. Specifically, destination marketing research still currently includes several under-researched topics.

The purpose of this Special Issue is to publish research that contributes to our insights and provides opportunities for the destination marketing of tomorrow. Possible topics of this Special Issue include, but are not limited to:

  • Generation shifts in tourism destination marketing
  • Sustainability in tourism destination marketing
  • Experiential marketing in tourism destinations
  • Value co-creation in tourism destinations
  • Destination brand equity
  • Social media in tourism destination marketing
  • Use of destination networks to integrate tourism industry and destinations
  • Use of digital technologies by DMOs to better understand tourist behavior during, before, and after the trip
  • Implementation of smart destinations as a way to improve tourism destination marketing
  • Sharing economy and tourism destination marketing
  • Tourism destination marketing using virtual and augmented reality
  • Methodologies to improve tourist engagement, tourist spending, and cross-selling while at the destination

References

  • Del Chiappa, G., & Baggio, R. (2015). Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing & Management, 4(3), 145-150.
  • Hanna, P., Font, X., Scarles, C., Weeden, C., & Harrison, C. (2018). Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management, 9, 36-43.
  • Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2016). Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), 116-128.
  • Mariani, M. M., Buhalis, D., Longhi, C., & Vitouladiti, O. (2014). Managing change in tourism destinations: Key issues and current trends. Journal of Destination Marketing & Management, 2(4), 269-272.
  • Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism management, 41, 202-227.
  • Tigre Moura, F., Gnoth, J., & Deans, K. R. (2015). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research, 54(4), 528-542.

Dr. Luisa Andreu
Dr. Sergio Moreno Gil
Dr. Jacques Bulchand-Gidumal
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Destination image
  • Destination marketing
  • Smart destinations
  • Tourist behavior
  • Digital technologies
  • New methodologies in destination marketing
  • Destination marketing and sustainability
  • Sharing economy and destination marketing
  • Emotions and marketing

Published Papers (2 papers)

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Research

14 pages, 419 KiB  
Article
Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism
by Maria Francisca Blasco López, Nuria Recuero Virto and José Figueiredo
Adm. Sci. 2020, 10(3), 51; https://doi.org/10.3390/admsci10030051 - 07 Aug 2020
Cited by 2 | Viewed by 2960
Abstract
This research explores residents’ support for tourism by introducing—for the first time—the variable of residents’ word-of-mouth intention. The tested model proposes that residents’ support for tourism is influenced by residents’ word-of-mouth and tourism benefits; the model also examines the impacts of community attachment [...] Read more.
This research explores residents’ support for tourism by introducing—for the first time—the variable of residents’ word-of-mouth intention. The tested model proposes that residents’ support for tourism is influenced by residents’ word-of-mouth and tourism benefits; the model also examines the impacts of community attachment and community involvement on the benefits of tourism. The relationship between tourism benefits and residents’ word-of-mouth is the most significant indication of the tested model, followed by the linkage between tourism benefits and support for tourism. Besides this, the positive and significant effect of residents’ word-of-mouth on their support for tourism has been proven. The results stress the need for increased focus on the benefits of tourism by increasing community attachment, as they reveal that more attached residents lead to more positive perceptions of the benefits of tourism, consequently having a higher effect on their word-of-mouth intention and support for tourism. Full article
(This article belongs to the Special Issue Insight into Tourism Destination Marketing)
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17 pages, 1704 KiB  
Article
Designing Organizational Eco-Map to Develop a Customer Value Proposition for a “Slow Tourism” Destination
by Andrejs Čirjevskis
Adm. Sci. 2019, 9(3), 57; https://doi.org/10.3390/admsci9030057 - 09 Aug 2019
Cited by 6 | Viewed by 7362
Abstract
Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical aspects of business models (BM), little is known about how strategically valuable organizational resources may contribute to the transformation of CVP. This paper aims to [...] Read more.
Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical aspects of business models (BM), little is known about how strategically valuable organizational resources may contribute to the transformation of CVP. This paper aims to develop and to test a new research framework: The organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer value proposition hence is an encapsulation of a strategic management decision on what the company believes its customers value the most and what it can deliver in a way that gives it a competitive advantage. Being a research-based paper, the topic is approached by theoretical analysis, conceptual development, and empirical justification. The presented organizational eco-map model encourages practitioners to grasp an exact relationship between strategically valuable resources of the organization and customer value proposition. Empirically, the paper examines the role of Latvian cultural resources in the forthcoming transformation of the customer value proposition for Riga Central Market of Latvia, a huge infrastructural establishment. Therefore, marketing practitioners will find new ways of understanding customers’ value creation for a “slow tourism” destination to develop marketing strategies to engage cultural resources of suppliers with their customers’ consumption processes to enhance better customer satisfaction. Full article
(This article belongs to the Special Issue Insight into Tourism Destination Marketing)
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