Digital Marketing in the Strategic Organisational Transformation toward Corporate Social Responsibility and Sustainability

Dear Colleagues,

You are invited to submit a paper for possible inclusion in a special issue of ‘Administrative Sciences’ entitled ‘Digital Marketing in the Strategic Organisational Transformation toward Corporate Social Responsibility and Sustainability’.

Digital marketing is not a new concept, it is not a trend or a fad. Digital marketing has been around for more than twenty years and is now used in all industries and marketing activities, being present at the strategic, tactical, and operational levels. For this reason, it is necessary to know the changes it has brought, both in a theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This Special Issue aims to analyse the transversal impact of digital on the marketing of different sectors of economic activity. The goal is to describe the profound changes that digital causes in the main marketing activities and in the sectors where it operates; the influence in strategy, its integration in strategy, possible digital strategies; and to highlight the current practices applied in each of the topics discussed. Possible, non-exclusive areas of activity for digital marketing topics:

• Agriculture sector
• Automotive sector
• Aviation Sector
• Education sector
• Energy sector
• Financial sector
• Fishing sector
• Hospitality sector
• Mining sector
• Publishing sector
• Real estate sector
• Tourism sector
• Transformation sector
• Wine sector

Dr. José Duarte Santos
Prof. Dr. Fernando Almeida
Prof. Dr. Paulo Botelho Pires
Dr. Inês Veiga Pereira
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.