Global Challenges of Digital Transformation of Markets (GDTM-2020)

Dear Colleagues,

As rapid changes are brought on by the advent of breakthrough technologies and by the challenges facing humanity, existing business models are to be consistently updated and reinvented.

In fact, innovative business models need to be adopted, focused on generating novel state-of-the-art products and technologies that have not yet gained wide circulation, and on searching for new markets or marketing opportunities, which would allow selling the goods and services produced in the increasingly digitized economy.

This Special Issue deals with the challenges of digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes and marketing transformation.

In this Special Issue, we bring together experts both from the academic community and the real sector of the economy, providing a platform for exploring the global challenges experienced by regional and global markets in the age of digitization.

Topics include:

• Digital transformation challenges in logistics and supply chain management;
• Digitalization of trade networks and global markets;
• Business processes and marketing transformation in age of digitalization;
• HR management in the digital era.

Assoc. Prof. Dr. Elena de la Poza
Prof. Dr. Sergey E. Barykin
Prof. Dr. Vladimir Badenko
Guest Editors

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