Open AccessProceeding Paper
Consumers’ Attitudes Towards Novel Products: The Case of Cereal Bars with Sea Buckthorn
by
Stefanos A. Nastis, Anastasios Michailidis, Chrysanthi Charatsari, Evgenia Karamouzi, Dimitra Lazaridou, Evagelos D. Lioutas, Efstratios Loizou, Fotios Chatzitheodoridis, Maria Loizou, Anna Michailidou, Evangelia Michailidou, Fani Mantzouridou, Panagiotis Panopoulos, Dimitrios Tsolis and Paraskevi Liakopoulou
Viewed by 192
Abstract
Hippophae (sea buckthorn) is a plant valued for its berries in food manufacturing and medicinal properties. Despite growing research on its benefits, consumer perceptions of sea buckthorn-based products remain underexplored. This study examines Greek consumers’ attitudes toward cereal bars enriched with sea buckthorn,
[...] Read more.
Hippophae (sea buckthorn) is a plant valued for its berries in food manufacturing and medicinal properties. Despite growing research on its benefits, consumer perceptions of sea buckthorn-based products remain underexplored. This study examines Greek consumers’ attitudes toward cereal bars enriched with sea buckthorn, developed within a project focused on high-nutritional-value foods. Key factors include awareness, taste, safety, health benefits, trust, convenience, price, appearance, quality certification, environmental friendliness, and support for small-scale farmers. Results show moderate willingness to buy due to perceived health benefits and sustainability, but marketing should address sensory profile and trust to build a robust market.
Full article