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Persuasive Features that Drive the Adoption of a Fitness Application and the Moderating Effect of Age and Gender
 
 

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Journal: Multimodal Technol. Interact., 2020
Volume: 4
Number: 21

Article: Gender Preference and Difference in Behavior Modeling in Fitness Applications: A Mixed-Method Approach
Authors: by Kiemute Oyibo and Julita Vassileva
Link: https://www.mdpi.com/2414-4088/4/2/21

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