Despite over 10 years of research, we still know very little about people’s sexting behaviours and experiences. Our limited and, at times, conflicting knowledge about sexting is due to re-searchers’ use of inconsistent conceptual definitions of sexting, dubious measurement practices, and atheoretical research designs. In this article, we provide an overview of the history of sex-ting research and describe how researchers have contributed to the ‘moral panic’ narrative that continues to surround popular media discourse about sexting. We identify four key problems that still plague sexting research today: (1) imprudent focus on the medium, (2) inconsistent conceptual definitions, (3) poor measurement practices, and (4) a lack of theoretical frameworks. We describe and expand on solutions to address each of these problems. In particular, we focus on the need to shift empirical attention away from sexting and towards the behavioural domain of technology-mediated sexual interaction. We believe that the implementation of these solu-tions will lead to valid and sustainable knowledge development on technology-mediated sexual interactions, including sexting.
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