Philosophies 2016, 1(2), 153-161; https://doi.org/10.3390/philosophies1020153
Laws of Media, Their Environments and Their Users: The Flip of the Artifact, Its Ground and Its Users
Zeynep Merve Iseri 1 and Robert K. Logan 2,*
1
Book and Media Studies, University of St. Michael’s College, Toronto, ON M5S 1A7, Canada
2
Department of Physics, University of Toronto, 60 St. George, Toronto, ON M5S 1A7, Canada
*
Author to whom correspondence should be addressed.
Academic Editor: Marcin J. Schroeder
Received: 19 May 2016 / Revised: 6 August 2016 / Accepted: 25 August 2016 / Published: 20 September 2016
(This article belongs to the Special Issue The Philosophy of and the Philosophical Roots of Marshall McLuhan and the Media Ecology School)
Abstract
Marshall McLuhan’s Laws of Media (LOM), which describe the evolution of artifacts in terms of enhancement, obsolescence, retrieval, and reversal (or flip) are extended to create Laws of Media Environments (LOME) and Laws of Media Users (LOMU). It is shown that the environment or ground in which the figures of the artifacts in the LOM operate and the users of those artifacts undergo, respectively, a similar evolution of enhancement, obsolescence, retrieval, and reversal paralleling McLuhan’s original LOM. View Full-TextKeywords:
Laws of Media; artifact; media; technology; enhance; obsolesce; retrieve; flip; environment; user
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Iseri, Z.M.; Logan, R.K. Laws of Media, Their Environments and Their Users: The Flip of the Artifact, Its Ground and Its Users. Philosophies 2016, 1, 153-161.
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