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Volume 13
Issue 10
10.3390/healthcare13101106
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This is an early access version, the complete PDF, HTML, and XML versions will be available soon.
Article

Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions

by
Soroya Julian McFarlane
1,*,
Tamora Callands
2,
Diane B. Francis
3,
Andrea Swartzendruber
2 and
Divya S
1
1
Department of Communication Studies, University of Georgia (UGA), Athens, GA 30602, USA
2
College of Public Health, University of Georgia (UGA), Athens, GA 30602, USA
3
College of Arts, Media and Design, Northeastern University, Boston, MA 02115, USA
*
Author to whom correspondence should be addressed.
Healthcare 2025, 13(10), 1106; https://doi.org/10.3390/healthcare13101106
Submission received: 21 March 2025 / Revised: 6 May 2025 / Accepted: 7 May 2025 / Published: 9 May 2025
(This article belongs to the Special Issue Advancing Health Education: Integrating Education, Evaluation and Intervention for Population Well-Being in Healthcare and Sexuality)
Versions Notes

Abstract

Background/Objectives: This study aimed to evaluate a novel, theory-informed multimedia learning intervention (an animation and a game) designed to target Black Women and Birthing People (BWBP) and their companions as catalysts for change in improving maternal health communication disparities. Methods: We used an explanatory sequential mixed-method design to examine the feasibility and acceptability of the intervention. A total of 135 BWBP completed a survey; 14 participated in follow-up interviews. Results: The participants reported high levels of feasibility, acceptability, and appropriateness of the intervention. The knowledge scores improved significantly after exposure to the animation and game; the intentions to use and share the intervention were also high. The participants scored moderately for agency and self-efficacy after exposure to the intervention, suggesting that there may still be a need for more messages to support BWBP. Conclusions: These promising results lay a foundation for elucidating the role of communication in addressing maternal health disparities and demonstrates the importance of a holistic approach to maternal health that intervenes at the community level (via the family care team) to impact the interaction with the institution level (the healthcare team).
Keywords: maternal health; health communication; health disparities; Black/African American maternal health; health communication; health disparities; Black/African American

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MDPI and ACS Style

McFarlane, S.J.; Callands, T.; Francis, D.B.; Swartzendruber, A.; S, D. Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions. Healthcare 2025, 13, 1106. https://doi.org/10.3390/healthcare13101106

AMA Style

McFarlane SJ, Callands T, Francis DB, Swartzendruber A, S D. Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions. Healthcare. 2025; 13(10):1106. https://doi.org/10.3390/healthcare13101106

Chicago/Turabian Style

McFarlane, Soroya Julian, Tamora Callands, Diane B. Francis, Andrea Swartzendruber, and Divya S. 2025. "Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions" Healthcare 13, no. 10: 1106. https://doi.org/10.3390/healthcare13101106

APA Style

McFarlane, S. J., Callands, T., Francis, D. B., Swartzendruber, A., & S, D. (2025). Feasibility and Acceptability of a Multimedia Childbirth Education Intervention for Black Women and Birthing People and Their Birth Companions. Healthcare, 13(10), 1106. https://doi.org/10.3390/healthcare13101106

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