Journal of Open Innovation: Technology, Market, and Complexity, Volume 5, Issue 3

Today’s dynamic and complex environment means that companies are trying to develop entrepreneurial thinking as a competitive advantage. Universities around the world are simultaneously increasing entrepreneurial training across a broad array of...

The main purpose of this study was to find out the perceived impacts on the garment and textile industry of Vietnam from the Belt and Road Initiative (the BRI), a global-scale developmental and trade facilitation policy of China. The research applied...

This study aims to identify, from among business strategies presented in Miles and Snow (1978, 2003), those that increase the future performance or growth sustainability of unlisted small and medium-sized enterprises (SMEs) in Korea. (This study appl...

This article proposes a methodology to resolve the advertising method selection problem (AdSP). The use of different advertising methods for the same product can generate different responses in terms of the product’s sales volume. Companies sel...

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social medi...

The platform business model is widely used because it is capable of various open innovation deliverables. However, it has a high probability of failure, caused by a variety of value streams that follow the two-sided market theory (each side has a dis...

Purpose: The advancement of technologies and their adoption affects the socio-economic growth of nations. This research is focused on how this innovation adoption path is linked to economic growth of nations since the previous IT revolution has been...

The aim of the paper is to provide an analysis of news and financial data using their network representation. The formation of network structures from data sources is carried out using two different approaches: by building the so-called market graph...

Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting...

The study aims to identify motivational factors that lead to collective intelligence and understand how these factors relate to each other and to innovation in enterprises. The study used the convenience sampling of corporate employees who use collec...