- Article
Configuring an alliance portfolio for eco-friendly innovation in the car industry: Hyundai and Toyota
- Hyeon Joo Jeong and
- Youngjoo Ko
1 December 2016
Purpose: This study aims to examine the strategic alliance portfolio and the characters of focal firm partners in the eco-friendly car market, and also suggest the important managerial implications and suggestions for firms’ managers and policy-maker...

