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Journal: Information, 2022
Volume: 13
Number: 345

Article: Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust
Authors: by Madiha Atiq, Ghulam Abid, Aizza Anwar and Muhammad Fazal Ijaz
Link: https://www.mdpi.com/2078-2489/13/7/345

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