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Journal: Applied SciencesVolume: 13Number: 6808
Article: Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception
  • Authors:
  • Radovan Madlenak*,
  • Roman Chinoracky and
  • Natalia Stalmasekova
  • et al.
Link: https://www.mdpi.com/2076-3417/13/11/6808

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