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Journal: Appl. Sci., 2023
Volume: 13
Number: 6808
Article:
Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception
Authors:
by
Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
Link:
https://www.mdpi.com/2076-3417/13/11/6808
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