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Nutrients
  • Article
  • Open Access

21 September 2016

Total and Free Sugar Content of Canadian Prepackaged Foods and Beverages

,
,
and
1
Department of Nutritional Sciences, Faculty of Medicine, University of Toronto, Toronto, ON M5S 3E2, Canada
2
Dalla Lana School of Public Health, University of Toronto, Toronto, ON M5T 3M7, Canada
*
Author to whom correspondence should be addressed.

Abstract

A number of recommendations for policy and program interventions to limit excess free sugar consumption have emerged, however there are a lack of data describing the amounts and types of sugar in foods. This study presents an assessment of sugar in Canadian prepackaged foods including: (a) the first systematic calculation of free sugar contents; (b) a comprehensive assessment of total sugar and free sugar levels; and (c) sweetener and free sugar ingredient use, using the University of Toronto’s Food Label Information Program (FLIP) database 2013 (n = 15,342). Food groups with the highest proportion of foods containing free sugar ingredients also had the highest median total sugar and free sugar contents (per 100 g/mL): desserts (94%, 15 g, and 12 g), sugars and sweets (91%, 50 g, and 50 g), and bakery products (83%, 16 g, and 14 g, proportion with free sugar ingredients, median total sugar and free sugar content in Canadian foods, respectively). Free sugar accounted for 64% of total sugar content. Eight of 17 food groups had ≥75% of the total sugar derived from free sugar. Free sugar contributed 20% of calories overall in prepackaged foods and beverages, with the highest at 70% in beverages. These data can be used to inform interventions aimed at limiting free sugar consumption.

1. Introduction

Excess consumption of free sugar (see Box 1 for definitions) has been associated with increased risk of obesity, cardiovascular disease, diabetes, and dental caries [1,2,3,4,5]. In fact, one study found that increased consumption of refined starches, like free sugar, are second only to trans fats in increasing risk of cardiovascular disease [6]. Thus, guidelines to limit intakes to a maximum of 5%–10% of calories/day [7,8,9,10,11] have emerged in many regions. Recommendations have also been made in Canada and other countries to decrease the affordability, availability, accessibility and exposure to products with excess free sugar [8,12,13]. Despite these calls to action, the lack of detailed data on the pervasiveness of sugar in the food environment [14] hinders the development of policies and programs to reduce free sugar consumption and associated health benefits with targeted interventions [15].
Box 1. Definitions.
  • “Free sugar” is the sugar no longer in its naturally-occurring state (i.e., no longer in whole fruits, vegetables, unsweetened dairy, and grains) and can be consumed as is or incorporated into other foods [9]. Examples include table sugar, syrup, honey, fruit juice and nectars.
  • “Added sugar” is the free sugar that has been added to foods [13], however regulatory definitions vary widely under different jurisdictions, some of which are currently under review [16].
  • “Naturally-occurring sugar” is the sugar found naturally within whole foods (i.e., within whole fruits, vegetables, dairy, and some grains) [14].
  • “Total sugar” is a combination of free sugar and naturally-occurring sugar and is currently the only type of sugar declared on the Nutrition Facts table (NFt) in Canada [17] and in many jurisdictions [16,18,19,20].
  • “Free Sugar Ingredients” (FSI) are all mono- and disaccharides added to foods as well as those naturally-occurring in honey, fruit juices, and syrups (e.g., sugar, honey, maple syrup, molasses, fruit juice, glucose, fructose, agave, and corn syrup) [9].
  • “Sweeteners” are food additives that are used to give products a sweet taste and can include sugar alcohols (e.g., malitol, xylitol, and sorbitol), non-nutritive sweeteners (e.g., aspartame, sucralose, and acesulfame-potassium), cyclamate sweeteners, or saccharin sweeteners [21] and are not considered FSI.
There are very limited data available on the free sugar contents of prepackaged foods and on consumption rates in Canada and globally [14]. This may be in part because free sugar is chemically indistinguishable from naturally-occurring sugar and as a result, contents must be calculated or supplied by food manufacturers. This has contributed to free sugar ingredients (FSI) being considered a “hidden” source of calories as it is not always obvious to consumers that they are present in food [22]. This phenomenon has been noted as a worry of Canadian parents [23]. Additionally, the various definitions used to describe sugar and inconsistencies in their components, make comparisons of food composition and sugar intakes problematic, increases the potential for confusion and misinterpretation and points to the need for uniform terminology [14]. Understanding the main sources and amounts of free sugar in Canadian foods will allow for monitoring trends in product formulations, reformulation efforts by the food industry, and Canadian intakes of free sugar overtime, that would otherwise be virtually impossible to measure.
Canadians consumed an average of 110 g (21.4% of calories) of total sugar per day in 2004 [24]. Although that report did not differentiate between total sugar and free sugar, another study used these total sugar intakes to estimate the average added sugar consumption of Canadians at 11%–13% of calories [24,25]. These authors estimated the proportion of total sugar coming from added sugar by assuming each of the top food categories contributed either naturally-occurring sugar or added sugar [25]. These total and added sugar consumption rates were based on food composition information obtained from the Canadian Nutrient File (CNF) database, the national nutrition database maintained by Health Canada [26,27]. However, using the CNF to assess sugar in the food supply poses several challenges, including its lack of scheduled, systematic and comprehensive updating, and its lack of brand-specific data [27]. Such data are required for analyzing a rapidly changing food supply, which can vary widely in free sugar content and the use of sweeteners. In contrast with these earlier assessments, more precise estimates of total, added, and free sugar intakes are needed to inform and evaluate relevant public health initiatives.
To obtain a more accurate assessment of the types and amounts of sugar in the Canadian food supply, data need to be reconciled using comprehensive, current, and accurate food composition data [14] along with systematic calculations of free sugar content. Acknowledging this need, in 2014 the Heart and Stroke Foundation of Canada (HSFC) called upon researchers to quantify the amount of free sugar in the Canadian food supply [8]. The overall purpose of this study is to provide a detailed and systematic evaluation of free sugar contents in a large representative sample of Canadian prepackaged foods that can serve as a benchmark to support and measure public health interventions and monitor free sugar consumption. Specific objectives include: (1) determining the amount of free sugar in Canadian prepackaged foods using a step-by-step decision algorithm tailored for use on a large, systematically collected, branded food composition database; (2) assessing total sugar and free sugar contents by food group and by detailed subcategory; and (3) conducting the first comprehensive assessment of the use of free sugar ingredients (FSI) and sweeteners in prepackaged foods and beverages.

2. Materials and Methods

2.1. Food Label Information Program (FLIP) Database

The Food Label Information Program (FLIP) is a database of Canadian food and beverage package labels by brand name that is updated every three years at the University of Toronto (U of T). The purpose of the FLIP is to provide detailed assessments of the nutrition information found on the labels of food products in the Canadian marketplace, and to monitor changes over time. To date, two phases of the FLIP have been completed. The first phase, with data acquired in 2010/2011 (FLIP 2010), is described elsewhere [28]. The second phase, FLIP 2013, is described in this paper. The FLIP 2013 contains nutrition information for 15,342 unique products. Data collection took a similar approach as the FLIP 2010 with regards to acquiring food information from the top selling grocery retailers, although it was fully digitalized to enhance the ease and efficiency of collection and analysis. Food composition database software (University of Toronto and Dietitians of Canada, Toronto, ON, Canada) (web and mobile) was developed for FLIP 2013 in collaboration with the Dietitians of Canada, resulting in a shorter and more efficient food collection and data processing approach.

2.1.1. FLIP 2013 Data Collection

Data acquisition occurred between May and September 2013, and was carried out in the Greater Toronto Area and Ottawa, Ontario, and Calgary, Alberta. Data were collected from major outlets of the four largest grocery chains in Canada (Loblaws, Metro, Sobeys, and Safeway), representing 75.4% of the grocery retail market share [29]. A Smartphone application was developed and used to scan and store the Universal Product Code (UPC), and to photograph all sides of food and beverage packages, and capture price. By systematically scanning the grocery store shelves, every food product with a Nutrition Facts table (NFt), including all available national and private label brands were collected. Seasonal products (e.g., eggnog, Easter chocolates), Natural Health Products (e.g., supplements), baby/toddler foods, and products that did not have a Canadian NFt (e.g., unpackaged fruits, vegetables) were excluded from the data collection. Food products sold at multiple retailers (such as national brand products) were captured only once. When multiple sizes of a product were available, only one size was sampled, but all flavours and varieties of a product were collected. Information collected for each product included the UPC, company, brand, price, NFt information, ingredients, container size, nutrient content claims, disease risk reduction claims, function claims, front of pack symbols, children’s marketing, other claims (e.g., organic, natural, and gluten-free), and date and location of sampling.

2.1.2. FLIP 2013 Data Processing

Upon scanning the UPC code, foods that had not already been collected in this phase were automatically assigned a product ID and photos uploaded onto the FLIP website for data processing. The FLIP website allowed for efficient data entry using dropdown menus (e.g., to assign foods to specific categories or to indicate the presence of different nutrition claims), and used Optical Character Recognition technology to automatically extract data from the NFt and ingredients list. The FLIP database, run on a Microsoft SQL server, also enabled users to generate data outputs and reports in Microsoft Excel for further statistical analyses.
Food products were classified under multiple categorization systems. Categorization systems used included Schedule M of the Food and Drug Regulations (B.01.001) [30], as well as Health Canada’s sodium categories for guiding benchmark sodium levels [31]. These classification systems were also used to create similar systems specific to other nutrients, e.g., trans-fat and the sugar focused food categories used for the present study.
When required, data for some food products were also calculated for the “as consumed” form (e.g., cake mixes, drink powders, and condensed soups) using ESHA Food Processor software and food composition data from the Canadian Nutrient File [32] in order to be comparable to the prepared versions within that particular food category. In addition, for some products, serving grams were converted to millilitres and vice versa for consistency across all products within a food category. The database underwent extensive quality control checks including verification of inputted nutrient contents using Atwater factors and outliers to check for erroneous values, and multiple reviews for NFt, Ingredient Lists, gram to millilitre conversions, and food group categorizations. Excluded from this analysis were meal replacement beverages, which are indicated for special dietary use (n = 55), and products with missing total sugar declarations (n = 28) for a total of 15,259 products in the present study.

2.1.3. FLIP 2013 Sugar-Focused Food Categories

Products were classified into 17 sugar-focused major food groups, including 77 major subcategories, and 207 minor categories. Sugar-focused categories were created based on Schedule M food categories as outlined in the Canadian Food and Drug Regulations [30], as well as Health Canada’s sodium-focused categories [33]. These categories were further divided or combined on the basis of sugar and sweetener ingredients, intended use, and food type to ensure categories containing like products.

2.2. Assessment of Free and Total Sugar Content and Use of Free Sugar Ingredients and Sweeteners

Free sugar is chemically indistinguishable from naturally-occurring sugar [34]. As there is no declaration of free sugar content on the NFt, an algorithm was developed to derive free sugar contents which was guided by a published, systematic methodology for estimating added sugars [35,36]. The U of T free sugar algorithm steps, to be conducted in sequential order, as well as the proportion of free sugar contents calculated at each step, are outlined in Table 1. For the purpose of this analysis, free sugar ingredients (FSI) refers to any free sugar ingredient that meets the WHO definition for free sugar including sugar, syrup, honey, fruit juices, and other sweetening agents [9]. “Sweeteners”, as defined by the Canadian Food Inspection Agency as a food additive that is used to give products a sweet taste and can include sugar alcohols (e.g., malitol, xylitol, and sorbitol), non-nutritive sweeteners (e.g., aspartame, sucralose, and acesulfame-potassium), cyclamate sweeteners, or saccharin sweeteners [21] were not considered FSI. Presence of FSI and sweeteners were identified by searching the Ingredient List of each product and the ingredients required in product preparation as stated on the package. The means and distributions of total sugar content, obtained from the NFt, and of the calculated free sugar content were reported as g per 100 g or g per 100 mL (the latter for beverages and desserts), by food group, subcategory, and minor category. Free sugar content was calculated as a percent of total sugar and as a percent of energy, the latter to allow for comparisons with maximum intake guidelines, which are usually presented as a percent of calories. All calculations were conducted on the sugar content of the “as consumed” version of the product.
Table 1. Step-by-step method for calculating free sugar content of foods and beverages in the University of Toronto’s Food Label Information Program (FLIP) database 2013 and number of foods at each step (total n = 15,259).

2.3. Statistical Analysis

Mean, SD, and quartiles (min, 25th, 50th, 75th, max) were determined for total sugar and free sugar content. The percent of total sugar and of calories derived from free sugar were presented as proportions. Categorical variables (e.g., presence of FSI and sweetener ingredients) were presented as frequencies (percentages). All statistical analyses were conducted using SAS version 9.4 (SAS Institute Inc., Cary, NC, USA).

3. Results

3.1. Use of Free Sugar Ingredients and Sweeteners

Overall, 63.5% of prepackaged foods contained a FSI, 1.9% contained a sweetener, another 1.8% contained both a FSI and a sweetener, and the remaining 32.9% contained neither (Figure 1). There were 152 unique FSI found in this representative sample of Canadian prepackaged foods, not including variations in spelling, indicators of quality, purity, or origin (e.g., organic maple syrup, 100% pure agave, and Canadian honey) or specific flavours of fruit juice (e.g., apple juice, and grape juice concentrate) (Table 2). The most common types of FSI found in Canadian food and beverage products were sugar (dried or granulated) identified in 49.3% of products, glucose in 19.3%, and corn syrup in 10.7% (Table 2). Major food categories with the highest proportion of products containing FSI were desserts (93.6%), sugars and sweets (91.4%), and bakery products (83.1%) (Figure 1). These were also the most total sugar and free sugar dense food groups (Figure 2).
Figure 1. Proportion (%) of prepackaged foods and beverages containing free sugar ingredients, sweeteners, a combination of both, or neither, by major food category and overall (n = 15,259). Proportions labelled on the figure only when value is >10%. “FSI” are those defined in Table 2. ”Sweeteners” refers to all non- or low-caloric sweetening agents as defined by the Canadian Food Inspection Agency, including sugar alcohols (e.g., xylitol, and sorbitol), and non-caloric or artificial sweeteners (e.g., sucralose, and aspartame) [20]. Abbreviations: Alt. = Alternatives.
Table 2. Types of free sugar ingredients (FSI) identified in the FLIP 2013 database of Canadian prepackaged foods and beverages, by descending order of use (n = 15,259).
Figure 2. Median total sugar and free sugar content (g/100 g or g/100 mL) by major food group and overall (n = 15,259): (Top) median total sugar content; and (Bottom) median free sugar content. Categories with 0 g/100 g or 100 mL median total sugar and free sugar (i.e., other foods and beverages; fats, oils, and vinegars; meat and alternatives; and fish and seafood) are not shown. (▰) denotes a break in the x-axis between 20 and 45 g/100 g.

3.2. Median Total and Free Sugar Content

Median free sugar content overall was 1.4 g per 100 g (or 100 mL), about one-third of the median total sugar content (4.0 g per 100 g/mL) (Figure 2). Fruits had the fourth highest median total sugar content (14.0 g/100 g) but was among the lowest free sugar containing food groups with 0 g/100 g. This was followed by beverages with a median 9.2 g/100 mL total sugar and 8.8 g/100 mL free sugar. All other food groups contained about half or less than these total and free sugar levels. For free sugar, this drop was even more dramatic, with all other categories containing less than 2.5 g/100 g. When examining the food supply in detail by subcategories (Table 3), the top total sugar containing subcategories were sugar (100 g/100 g), fruit snacks (72 g/100 g), dried fruits (55 g/100 g), dessert toppings and fillings (53 g/100 mL), confectionery (51 g/100 g), and sweet condiments (50 g/100 g). The top free sugar containing subcategories were also sugar (100 g/100 g), dessert toppings and fillings (53 g/100 mL), confectionery (51 g/100 g), and sweet condiments (50 g/100 g), however, dried fruits and fruit snacks were not among the top free sugar subcategories with 0 g/100 g median free sugar content.
Table 3. Total and free sugar contents (g per 100 g or 100 mL) and average free sugar as a proportion of total sugar (%) in FLIP 2013 by food group, subcategory, and minor category (n = 15,259) 1.

3.3. Free Sugar as a Percent of Total Sugar

Overall, free sugar accounted for 62% of the total sugar in prepackaged foods and beverages; the remainder was from naturally-occurring sources of sugar (Figure 3). In nearly half of the major food categories examined, free sugar contributed at least 75% of total sugar. This ranged from 100% of the total sugar in the food group sugars and sweets, to 11% of the total sugar in the nuts and seeds food group. Of the top sugar-dense food groups, free sugar as a proportion of total sugar for bakery products was 79%, for desserts 81%, and for beverages 86%. Because some food categories contain very little total sugar, the addition of small amounts of free sugar can result in the percentages appearing quite high. For example, free sugar as a proportion of total sugar in fats and vinegars (81%), other foods and beverages (87%), and fish and seafood (85%) are high, but all had a median free sugar content of 0 g/100 g. A more detailed evaluation of free sugar at the subcategory and minor category level (Table 3), revealed that free sugar accounted for 100% of the total sugar in cookies, energy drinks, fruit drinks, soft drinks, sports drinks, dessert toppings and fillings, mayonnaise, bacon, eggs, and all subcategories of the sugars and sweets food group. Additionally, free sugar accounted for >90% of the total sugar in many baked desserts, muffins, cakes, cereal and granola bars, ready-to-eat cereals, and several minor categories of condiments and sauces.
Figure 3. Free sugar and naturally-occurring sugar as a proportion (%) of total sugar by major food group and overall (n = 15,259). Free sugar and naturally-occurring sugar as a percent of total sugar was calculated for each product and the average of those results is presented here.

3.4. Contribution of Free Sugar to Total Calories

Free sugar contributed on average 20% of calories in the prepackaged foods and beverages evaluated (Figure 4), with content ≥10% of calories in seven of the 17 major food groups, including beverages (70%), sugars and sweets (62%), and desserts (41%).
Figure 4. Free sugar as a percent of calories, by major food group and overall (n = 15,259).

4. Discussion

With a number of recommendations to enact policies and initiate programs that support limiting sugar intakes, it is imperative that baseline information on the types and amounts of sugar in Canadian foods and beverages be available for researchers, policy-makers, healthcare practitioners and consumers to make evidence-based decisions. This study was conducted to meet this need and is the first to systematically calculate free sugar content and to report on the total and free sugar contents and the use of FSI and sweeteners in a large representative sample of Canadian prepackaged foods and beverages.
Alarmingly, free sugar in products contributed an average of 20% of calories in prepackaged foods and beverages, which is in excess of WHO free su34gar and US Dietary Guidelines added sugar intake recommendations at a maximum of 10% of calories [9,10]. Consumption of products with excessive free sugar contents, enhances the likelihood of exceeding these recommendations [38]. Some of the more sugar-dense food groups identified in this study, foods such as sweet bakery products, frozen desserts, confectionery, and sugar-sweetened beverages, are not recommended in Eating Well with Canada’s Food Guide [39]; yet these “other foods” contributed more than one-third (34.7%) of the total sugar Canadians consumed in 2004 [24,39].
This study identified 152 different names for FSI used in Canadian Ingredient Lists, highlighting the challenge faced by consumers trying to limit their intakes of free sugar. These FSI were ubiquitously found throughout the food supply and were present in every major food group. Data on FSI use in Canadian foods (65.4%), are slightly lower than that reported in the US where 74% of packaged foods were reported to contain added sugar ingredients in 2005–2009 [40].
Results of this study also identified that sweeteners were used in less than 5% of products. Not surprisingly, they are most often used in food groups with the highest total and free sugar contents. Efforts to reduce added or free sugar intakes have raised concerns that reformulation will not result in a reduction in calories (e.g., due to an increase in refined starches, fats) [41], or will increase the use of artificial sweeteners [42,43]. The evidence of the health effects or benefits of sweetener use in the long-term is inconclusive [42,43]. Thus, some recommendations to reduce sugar content of prepackaged foods stipulate that this should not be met with the subsequent addition of sweeteners [8,22].
The data presented here can be useful to support several interventions aimed at reducing intakes of free sugar. Firstly, reformulation of existing products and the development of new products to be lower in sugar have been suggested as ways to decrease the health burden associated with excess free sugar consumption [44]. This strategy, similar to the sodium reduction strategies in Canada [31] and other countries could likely be repeated for free sugar [22]. The data provided here would support such a strategy and shows that there is a wide range of free sugar content within a food category, demonstrating that products with lower free sugar contents are achievable, feasible, palatable, and sellable as shown in Table 3. This type of intra-category assessment of distributions can be used to develop the benchmarks needed for concerted efforts at free sugar reduction. Secondly, data on the free sugar content of prepackaged foods can be linked to national dietary intake surveys to provide the first evaluation of Canadian free sugar consumption. Subsequently, consumption data can be used to predict and monitor health outcomes associated with varying levels of free sugar intakes. Thirdly, the data on sweetener use and FSI use provided here can act as a baseline by which to compare future trends. Additionally, this data can be used to support consumer educational efforts to emphasize the many names for FSI, thereby helping consumers to more easily identify products that contain free sugar as well as the main food sources. One novel feature of the recently proposed Canadian nutrition labelling changes to address this concern is the proposal to group all sugar based ingredients in brackets after the word “Sugars” and be placed in the ingredient list in descending order according to the combined weight rather than scattered throughout the Ingredient List [45].
Limitations of this study include the use of declared sugar contents from the NFt, rather than laboratory analyses. NFt declarations are subject to the Canadian Food Inspection Agency’s rounding rules and can vary up to 20% from the actual analyzed value [46]. Given the vastness of the database, analysis of each product was not a feasible option. However, a study evaluating the accuracy of the declared nutrient contents of 1000 Canadian foods found only 13% of foods with unsatisfactory values (>20% difference from analyzed) for sugar contents [47]. Additionally, there are no chemical analyses available to differentiate free or added sugar from total sugar content. To account for this, the calculation of free sugar contents was based on a similar algorithm developed by Louie and colleagues [36], to estimate added sugar contents in the Australian food supply, that has been shown to have high levels of inter-researcher repeatability [36]. The most subjective step in the U of T free sugar algorithm, Step 5, where substitute added sugar values are chosen, was done by two people and consensus was reached for any discrepancies; however, this step was only required for 2.6% of foods. Finally, the FLIP 2013 database did not include all prepackaged foods and beverages available in Canada, but rather a systematically collected and large representative subset, comprising over three-quarters of the Canadian grocery retail market share.

5. Conclusions

In summary, this is the first study in Canada to calculate free sugar contents and these data provide the first detailed overview of FSI and sweetener use, and of total and free sugar contents of Canadian prepackaged foods and beverages. Using the detailed free sugar algorithm and the information from the NFt and Ingredient List, free sugar content was calculated for 96.5% of the foods and only imputed for 3.5%. The method described here can be employed for use on other large branded food databases. Findings can be used to inform, monitor, and evaluate interventions to limit excess sugar consumption, and indicate areas of concern for reformulation or educational efforts. The extensive data provided in this study can be incorporated into food composition databases and can be used to measure free sugar intakes with national nutrition surveys where it is currently not available [24], and determine intakes, particularly for vulnerable groups such as children and adolescents [8,25], compared to recommendations from the WHO [9].

Acknowledgments

This research was supported by the Canadian Institute for Health Research (CIHR) Strategic Operating Grant (201103SOK–118150) and the Canadian Stroke Network (201103SOK–01194-000) and One Sweet Film (M.R.L). J.T.B. is supported by the CIHR Strategic Training Grant in Population Intervention for Chronic Disease Prevention (TGF-53893) and the CIHR Collaborative Training Program in Public Health Policy. M.R.L. is the Earle W. McHenry professor and is supported by the chair endowed unrestricted research funds, University of Toronto. The authors have no conflicts of interest to declare. The funding sponsors had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, and in the decision to publish the results. The authors would also like to acknowledge the support of Katherine Jefferson, who helped to categorize products, verify nutrient contents, and conduct weight/volume conversions. Lauren Renlund, a MPH student at the University of Toronto who assisted with free sugar calculations. Developers and staff at Plank Design and Nathalie Bibeau from One Sweet Film Inc. who enabled and created a program that automatically identified free sugar ingredients in FLIP 2013.

Author Contributions

J.T.B. and M.R.L. conceived and designed the overall research plan. A.S. coordinated data collection. C.M.M. compiled data on free sugar ingredient use. J.T.B. conducted research, analyzed data and wrote the manuscript. All authors were responsible for final content.

Conflicts of Interest

The authors declare no conflict of interest.

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