Unlocking the Power of Corporate Social Responsibility Communication in the Online Sphere: A Systematic Exploration
Abstract
:1. Introduction
- What are the main findings and directions of studies conducted on this topic to date?
- What are the theoretical points of departure for research into the given issue?
- What are the inconsistencies, if any, in studies on this topic to date?
- Which topics have not been given sufficient attention by authors to date?
- Which directions should research into this area take in the future?
2. Materials and Methods
3. Results
3.1. General Overview
3.2. Directions for Research into CSR Web Communication
3.2.1. Motives behind CSR Web Communication
Motives behind CSR Web Communication | Nº of Articles | Authors (Year) |
---|---|---|
Reputation building | 37 | e.g., Carmo a Miguéis [60], Hoffmann and Kristensen [20], Amaladoss and Manohar [61], Dincer, C. and Dincer, B. [62] |
Managing legitimacy | 30 | e.g., Du et al. [63], Sorour et al. [64], Maier and Ravazzani [23], Branco and Rodrigues [53] |
Image strengthening | 26 | e.g., Carmo a Miguéis [60], Tetrevova and Patak [65], Kalinowska-Zeleznik et al. [66], Lattemann et al. [67] |
Building competitive advantage | 8 | e.g., Esposito et al. [56], Vollero et al. [25], Okoe and Boateng [29] |
Improving corporate transparency | 6 | e.g., Tetrevova et al. [68], Rahim and Omar [69], Frostenson et al. [12] |
Corporate identity building | 5 | e.g., Ageeva et al. [70], Vilar and Simão [10], Bravo et al. [71] |
Brand building | 6 | e.g., Georgiadou [72], Iaia et al. [73], Farivar and Scott-Ladd [74], Kunz et al. [75] |
Credibility building | 5 | e.g., Maier and Ravazzani [23], Rahim and Omar [75], Kunz et al. [75] |
Creating social values/benefits | 5 | e.g., Roy et al. [76], Lopez, [77], Guan et al. [78] |
Increasing customer loyalty | 4 | e.g., Moure [19], Gurlek et al. [79], Boateng [27] |
Enhancing economic performance | 3 | Sciarelli et al. [80], Hoffmann and Kristensen [74], Farivar and Scott-Ladd [74] |
Influencing employees’ behavior/attitudes | 3 | Roy and Quazi [55], Maier and Ravazzani [23], Lee-Wong and More [28] |
Attracting and retaining competent employees | 3 | Vollero et al. [25], Tomaselli et al. [4], Boateng [27] |
Reducing information asymmetries | 3 | Carmo a Miguéis [60], Chantziaras et al. [81], Chen et al. [82] |
Increasing customer trust | 2 | Topic and Tench [83], Hong and Rim [83] |
Support for social recognition | 2 | Moure [19], Kalinowska-Zeleznik et al. [66] |
Support for the perception of the company as socially responsible | 2 | Amo-Mensah and Tench [84], Kochhar [84] |
Accessing new markets | 1 | Esposito et al. [26] |
Influencing consumer behavior | 1 | Okoe and Boateng [26] |
Increasing customer satisfaction | 1 | Vollero et al. [27] |
Attracting investors | 1 | Boateng [27] |
Protecting shareholder value and investor goodwill | 1 | Appiah et al. [85] |
Building mutual relationships with different stakeholders | 1 | Okoe and Boateng [29] |
Faster information dissemination | 1 | Rahim and Omar [55] |
Creating awareness | 1 | Roy and Quazi [55] |
Mitigating risks of negative publicity | 1 | Chong et al. [86] |
Covering externalities | 1 | Roy and Quazi [55] |
Strengthening credibility | 1 | Farivar and Scott-Ladd [74] |
Support for the perception of the company as a member of society | 1 | Dincer, C. and Dincer, B. [62] |
Winning community support | 1 | Boateng [27] |
Improving the social and economic health of the local community | 1 | Vollero et al. [82] |
Achieving the targets of sustainable development | 1 | Chen et al. [82,87] |
Maximize the impact of corporate social programs | 1 | Siaw et al. [87] |
Ethical obligation | 1 | Kim and Kim [88] |
Building positive relationships with stakeholders | 1 | Vavra et al. [89] |
Betterment of society | 1 | Khan et al. [90] |
Avoiding political costs | 1 | Carmo a Miguéis [60] |
3.2.2. Evaluation of the Level of CSR Web Communication
Evaluation of the Content Aspects of CSR Web Communication from the Point of View of CSR Areas and Activities
Evaluation of the Content Aspects of CSR Web Communication—The Role of Size, Type of Ownership, and Location of the Company
Evaluation of the Content Aspects of CSR Web Communication—The Role of Industry
Evaluation of the Technical Aspects of CSR Web Communication
3.2.3. The Role of Stakeholders in the Process of CSR Web Communication
3.2.4. CSR Web Communication Strategy
4. Discussion
4.1. Motives behind CSR Web Communication
4.2. Evaluation of the Level of CSR Web Communication
4.3. The Role of Stakeholders in the Process of CSR Web Communication
4.4. CSR Web Communication Strategy
5. Conclusions
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Issue | Selection Criteria |
---|---|
Publication type | Peer-reviewed academic articles |
Content covered | CSR web communication |
Timeframe covered | 1 of January 2000 to 31 of December 2023 |
Language | English |
Availability | Full text available online |
Type of study | Empirical and theoretical studies |
Research methodology | Qualitative and quantitative studies |
Description | Web of Science |
---|---|
Search query | 400 |
Data cleaning. Adjustment to exclude non-scientific journal publications | 59 |
Data cleaning. Adjustment to exclude non-English articles | 40 |
Records for the first screening | 301 |
Exclusion based on abstract review | 102 |
Records for full-text reading and quality assessment | 199 |
Exclusion based on full-text review | 58 |
The final number of records | 141 |
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© 2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Share and Cite
Kocurikova, A.; Kopriva, J.; Tetrevova, L. Unlocking the Power of Corporate Social Responsibility Communication in the Online Sphere: A Systematic Exploration. Sustainability 2024, 16, 2296. https://doi.org/10.3390/su16062296
Kocurikova A, Kopriva J, Tetrevova L. Unlocking the Power of Corporate Social Responsibility Communication in the Online Sphere: A Systematic Exploration. Sustainability. 2024; 16(6):2296. https://doi.org/10.3390/su16062296
Chicago/Turabian StyleKocurikova, Alexandra, Jan Kopriva, and Libena Tetrevova. 2024. "Unlocking the Power of Corporate Social Responsibility Communication in the Online Sphere: A Systematic Exploration" Sustainability 16, no. 6: 2296. https://doi.org/10.3390/su16062296
APA StyleKocurikova, A., Kopriva, J., & Tetrevova, L. (2024). Unlocking the Power of Corporate Social Responsibility Communication in the Online Sphere: A Systematic Exploration. Sustainability, 16(6), 2296. https://doi.org/10.3390/su16062296