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Journal: Sustainability, 2023
Volume: 15
Number: 6859
6859
Article: How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior
Authors: by Haihong Wang, Hongxia Sha, Yi Wang, Lijie Cheng, Qifan Yu, Deyun Jia and Liuting Lu
Link: https://www.mdpi.com/2071-1050/15/8/6859

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