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Journal: Sustainability, 2023
Volume: 15
Number: 4603
Article:
Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
Authors:
by
Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E, Ahmad Khraiwish, Lennora Putit and Lily Suriani Mohd Arif
Link:
https://www.mdpi.com/2071-1050/15/5/4603
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